prim & proper
DESCRIPTION
contemporary sportswear apparel line presentation, budget, sales and forecastingTRANSCRIPT
by Audrey Christine
by Audrey Christine
• Contemporary Missy (XS-L, 0-12)
•Woven & Knit Tops, Cardigans $30-$60
•Dresses $80-$100
• Accessories $25-$30
DISTRIBUTION CHANNELS
• BOUTIQUE SHOPPES
• E-COMMERCE
• SELECT DEPARTMENT STORES
MARTHA, #SPRD1201, SPRING 2012UNITS: 6,000 BUDGET: $119,400
AHOY MATEY, #SPRD1202, SPRING 2012UNITS: 7000 BUDGET: $172,900
DUSTY #SPRD1205/ GLAM # SPRD1203/ BAUBLE, # SPRD1204UNITS: 2,600 UNITS: 2700 UNITS: 2700BUDGET: $ 38,376 BUDGET: $39,852 BUDGET: $39,852
GOLDEN GATE PARK, #SPRD1206, SPRING 2012UNITS: 4,300 BUDGET: $92,020
SALES VOLUME & FORECASTSTYLE QUANTITY $ TOTAL PERCENT
SPR1201 6000 $119,400 24%
SPR1202 7000 $172,900 35%
SPR1203 2700 $39,852 8%
SPR1204 2700 $39,852 8%
SPR1205 2600 $38,376 8%
SPR1206 4300 $92,020 18%
25300 $502,400 100%
SALES ORDER FORMMARTHA # SPR1201
SALES ORDER FORM DUSTY, GLAM, BAUBLE
HANG TAGS & SHOPPING BAGS
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