Four Short Pricing Stories of the Week

Rags Srinivasan @pricingright Iterative Path

Not Effective Pricing

Pricing should be about profit maximization and not about meeting arbitrary capacity utilization goals

See: Effective Price Management

Case for Dynamic Pricing?

Priced at 99 cents, iPhone App Doodle Jump had 5 million downloads. Is this a case for Dynamic Pricing – Increasing price with popularity?

Discontinuing the Good Enough Version

P&G discontinued its lowest priced version of Tide that was introduced to compete against store brands. They probably found the version was good enough for most Tide customers

See: News Article

Real Price of iPhone 4 When You Stand in Line for 8 Hours

Will you pay $500 more to get the iPhone 4, a day before most people?Then why stand in line for hours?Are you paying for the phone or the experience of standing in line?