Pricing Engine: How Very Small Businesses (VSBs) Use Search Engine Marketing- - - - - - - - - - - - - - - - - - - - - - - Straight from our Secret Labs to you!

Simply Improving Digital Advertising

Very Small Businesses (VSBs) (and Enterprises that Serve Them) Need Help with Digital Advertising

Pricing Engine Helps VSBs Understand, Improve, and Expand their Digital Advertising

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1 2 3Create Account Connect Data See Report Card

& RecommendationsInstantly

Single Dashboard, Easy to Understand Report Card

& Simple Action Items

VSB’s can deploy and manage campaigns in one place, with best practices built-in

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• Create ads across multiple channels

• Easy to read Report Card

• Peer benchmarking

And now, the data…With our thousands of users, what are we seeing?

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• Based on thousands of accounts but…– Self-selecting so inherently biased– Small samples when diving deeper– Extremely broad range of activity and

spend – so outliers removed– Some professionally managed, others

self service

IN SHORT – FOR REVIEW ONLY!(at least for now)

- - - - - - - - - - - - - -But first, a word about the data

Biggest Industries Retail / Home Services / Food Establishments

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Top Five Industries

17%

15%

11%

10%7%

40%

AdWords Avg. SpendOur digital services accounts, perhaps because they are native to the web, spend the most on search

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- - - - - - - - - - - - - - -AdWords Avg. CPC and CTRUnsurprisingly, the highest CPC’s correlate with high value lead industry segments

AdWords vs. BingAlthough most accounts only spend on AdWords, Bing appears to be more efficient for our users

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81%

19%

Number of Accounts

Avg. CPC Avg. CTR

$89.59

Thanks!Now, let’s

talk…

Pricing Engine Makes Digital Advertising Easy for VSBs (and Enterprise Partners that Service Them!)