8/2/2019 Pricing control - your hidden margin source

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j`m Dictjo [o~j Cigo j`mm Djwf`rf . >613 7

8/2/2019 Pricing control - your hidden margin source

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j`m Dictjo [o~j Cigo j`mm Djwf`rf . >613 7* Cnnf|{c`nf nwj{fwjc kf|f`k gz kfci tcivf c`k kfci dwfsvf`nz

c* Ajma tcivf 2 ck aon nwj{fwjc

g* @owhci Tcivf2 |wjnf ac~ {o gf }j{aj` c {oifwc`nf }ao~f }jk{a j~ ~f{ }j{a

wfdfwf`nf od {af otfwcii kfci~ |ow{doijo tcivf {oifwc`nf ! {aj~ }jii mwc`{ {ac{ {af

otfwcii |ow{doijo tcivf }jii gf ef|{ cgotf c hj`jhvh {awf~aoik*

n* Io} Tcivf2 {oifwc`nf gc~fk o` ~{c{j~{jnci nwj{fwjc2 ! {af moci j~ {af ctfwcmf |wjnf

o` ~ftfwci kfci~ ) ~o {ac{ {af cicwh j~ `o{ }owej`m dow fcna dcjivwf j` eff|j`m {af

{oifwc`nf) c`k {af |ow{doijo otfwcii tcivf }jii gf ef|{ }j{aj` cnnf|{c`nf

[z|jnci no`{woi wv`(nacw{2

8/2/2019 Pricing control - your hidden margin source

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j`m Dictjo [o~j Cigo j`mm Djwf`rf . >613 7

8/2/2019 Pricing control - your hidden margin source

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j`m Dictjo [o~j Cigo j`mm Djwf`rf . >613 7