marcom express

This price guide outlines standard costs based on commonly used templates. Costs should be used for planning and budgeting purposes only. To fully understand the options, please review the levels of project complexity as outlined below:

Level ACopywriting and copy editing required. Intel provides approved outline and communications worksheet as needed.

• Images are selected from a fixed collection of photos by platform (IMAL)

• Uses existing template

• Content development based on provided outline

• Requires legal review, TM&B, and CCE review

Level BIntel provides final, legally-approved copy.

• Images are selected from a fixed collection of photos by platform (IMAL)

• Uses existing template

• Uses provided copy deck

• Minor copy editing for grammar; requires legal review, TM&B, and CCE review

• Does not include layout modifications

• Does not include content development

PRICE GUIDE 2015

BRIEF

An short informational document used to explain product, application or solution information. Can include highlights, images and diagrams, features and benefits, a summary of technical specifications, and performance information of an Intel® product or Intel-based solution or application.

LEVEL A LEVEL B

2pg $4,500 $2,500

4pg $6,000 $3,000

8pg $8,000 $4,000

CALL CENTER SHEET

Brief document with tab and three-hole punch that summarizes key points of a product (messaging, features, etc.) that a sales representative can fit into a binder, carry easily and quickly reference to close a sale.

LEVEL A LEVEL B

2pg $5,500 $4,000

BROCHURE

A high-level marketing (non-technical) pamphlet, booklet, or document used to engage a customer and raise awareness. It typically presents the benefits of a specific Intel® product, solution, service, program, and/or technology, or explains Intel’s relevance in a vertical market to a wide audience, using easy-to-understand language and relevant photography.

LEVEL A LEVEL B

2pg $5,000 $2,500

4pg $7,000 $3,000

8pg $10,000 $5,000

CASE STUDY

A proof point document used to convince and to build Intel’s credibility. A factual accounting of an end customer’s success that demonstrates/illustrates actual use of, or implementation of, an Intel® product, service, or solution that Intel was a part of. Must demonstrate concrete, quantified benefit to the business/customer.

LEVEL A LEVEL B

2pg $5,000 $2,500

4pg $6,500 $3,000

12pg $11,000 $6,000

DIGITAL DEVELOPMENT

Microsites, event websites, digital widgets; create an on-brand online solution that presents the benefits of a specific Intel® product, solution, service, program, and/or technology.

Specs may vary Contact for pricing details

EVENT MATERIALS

Events provide a great opportunity to showcase a breadth of Intel offerings and initiatives. They are an arena from which the brand may be represented in an extremely powerful and impactful way. A consistent and cohesive approach to the many components developed for events can be a catalyst in creating excitement and buzz for the brand.

LEVEL A LEVEL B

Show Guide Ad $4,500 $2,700

Monitor Topper $1,900 $1,500

Banner $3,200 $2,500

URL Card $2,000 $1,500

Invitation $3,500 $2,000

Booth Guide $4,500 $3,000

Poster $3,500 $2,500

Sweepstakes/Contest Card $2,500 $2,000

FLYER/TEARSHEET

One-page collateral piece conveying product, application or solution highlights.

LEVEL A LEVEL B

2pg $4,000 $2,200

HTML COMMUNICATIONS

Electronic communications are a very effective method of reaching a targeted audience. Development of impactful and consistent materials built upon the look, tone and message of the Intel® brand will result in a more effective overall return on investment.

LEVEL A LEVEL B

$4,800 $3,500

FAQ

Informational (to explain) or reference (to reinforce) document that provides answers to commonly asked or anticipated questions on a particular topic. Document is typically organized in a question and answer format.

LEVEL A LEVEL B

2pg $4,000 $2,500

4pg $5,000 $3,000

8pg $6,500 $4,000

GUIDE

Brief document that summarizes key points of a product (messaging, features, etc.) with a sales focus.

LEVEL A LEVEL B

2pg $4,700 $2,500

4pg $6,500 $3,000

8pg $8,000 $4,500

12-16pg $12,000 $7,500

INFOGRAPHICS

Quick-hit factoids that grab attention are a mainstay of Intel internal and external communications. Distill a long-form document into a visually appealing and on-brand format that can be easily and quickly digested.

Specs may vary Contact for pricing details

SOLUTION BRIEF

A short informational document outlining a solution with an Intel® product or technology used in conjunction with a third-party product or technology. Can include highlights, images and diagrams, features and benefits, and should detail the proposed implementation of the solution. This template allows for the use of a third-party company logo along with the Intel logo.

LEVEL A LEVEL B

2pg $4,500 $2,500

4pg $6,000 $3,000

8pg $8,500 $4,500

WHITE PAPER

A proof point document used to reinforce information and Intel’s credibility, written in a factual and unbiased style. This document helps to explain why a specific technology, standard, industry trend, or product offering is important, different from, or better than similar technologies, standards, or products.

LEVEL A LEVEL B

2pg $5,000 $2,500

4pg $7,000 $3,000

8pg $9,000 $4,500

12pg $12,000 $5,500

VIDEO/MOTION GRAPHICS EDITING

Storytelling in the digital age requires attention-grabbing animation and video that accurately and succinctly communicate the benefits of a specific Intel® product, solution, service, program, and/or technology.

Specs may vary Contact for pricing details

QUICK REFERENCE GUIDE

Brief document that summarizes key points of a product (messaging, features, etc.) that a sales representative can carry easily.

LEVEL A LEVEL B

2pg $4,000 $2,500

4pg $5,000 $3,000

Badge Size $3,500 $2,000

Small Format $3,500 $2,500

PRODUCT MATRIX

Chart/table lists Intel® products by brands and core speed. Provides product code, process, bus speed cache, package, and UPC code for each product listed. Used for reference and reinforcement.

LEVEL A LEVEL B

2pg $3,000 $2,000

4pg $4,000 $2,500

8pg $6,000 $4,000

10-20pg $8,000 $5,000

20-40pg $12,000 $7,000

40-60pg $15,000 $9,000

Don’t see what you need? Contact us with requests at 503.220.0252 or marcomexpress@opuscreative.com

Copyright © 2015 Intel Corporation. All rights reserved. Intel, and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.

POWERPOINT

PowerPoint presentations are a preferred method for delivering information within the Intel corporate competencies, as well as for business-to-business communications.

Straightforward messages, short text, simple graphics and uncluttered slides will contribute to better delivery of content.

LEVEL A LEVEL B

1-10 slides $3,500 $2,500

11-20 slides $5,000 $4,200

POSTER

An advertisement designed to attract public attention or patronage.

LEVEL A LEVEL B

24" x 36" $3,400 $2,500