YEARS OF PR, MARKETING & SOCIAL MEDIA EVOLUTION10

The decade that was tells us everything about what lies ahead

#Metis10

Want to know where PR and marketing

are headed in the future?

Take a brief look back at the past.

In just 10 years, we’ve seen rapid evolution in:

SEO

JOURNALISM

INBOUND, CONTENT AND SOCIAL MEDIA MARKETING

THE NATURE OF INFLUENCE BUILDING

As we enter our second decade in business, we’re looking back at the past 10 years and how they’ve shaped the ways companies build influence

now – and in the future.

2005 2015

Google Analytics launches. PR measurement changes forever.

‘05

By 2012, “Over 10 million marketers and websites globally use(d) Google Analytics

to measure the effectiveness of their online presence in real time.” (Marketing Land)

2005

TechCrunch breaks the story of Google’s acquisition of YouTube.

New, online-only media proves it has chops against its traditional press competitors, and the guest blog

becomes the new op-ed.

‘05 ‘06

2006

Facebook introduces business pages. Brands – including B2Bs – start

engaging with customers on social and embrace new ways of getting

found online.

2007

‘05 ‘06 ‘07

The economy tanks, and newsrooms take a big hit. Succeeding in media relations now means working with

reporters who are generalists rather than specialists, and feeding publications’ hunger for contributed content.

‘05 ‘06

2008

‘07 ‘08

“The number of full-time U.S. daily newspaper journalists has plunged to 36,700, according to the American Society of News Editors, down from

around 55,000 before the 2008 economic downturn and the acceleration ofan industry-wide print advertising and circulation decline.”

(Capital Magazine)

Adobe launches CMO.com to cover the digital marketing industry. Other

brands become publishers, too, and the owned/earned/paid media

convergence is underway.

2009

‘05 ‘06 ‘07 ‘08 ‘09

Pinterest and Instagram launch, and the world gets a lot more visual.

PR and marketing without image-heavy storytelling?

We can’t even imagine that today.

‘05 ‘06

2010

‘07 ‘08 ‘09 ‘10

Arab Spring protestors organize, communicate and raise global awareness through Twitter and Facebook. The power of mobile, social and citizen journalism can no longer be ignored, as Twitter cements its role as an

always-on hub for breaking news.

2011

‘05 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11

“…Combined tablet and smartphone shipments eclipsed those of desktops and notebooks for the first time, according to a recent report by Mary Meeker,

partner at Kleiner Perkins Caufield & Byers.” (Mashable)

HubSpot’s INBOUND conference attracts 2500+ registrants. Strategic

PR practice begins blending inbound strategies and tactics to

grab bigger ROI.

‘05 ‘06

2012

‘07 ‘08 ‘09 ‘10 ‘11 ‘12

During a Super Bowl blackout, Oreo sends out its “You can still dunk in the dark” tweet. Real-time engagement

becomes the norm, and authentic moments start to matter more than slick campaigns.

2013

‘05 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13

“In a 2014 study by eMarketer, researchers estimate Twitter will grow by 5% to 10% year over year until 2018 when

24.2% of Internet users will be on the platform.” (Social Media Examiner)

LinkedIn opens publishing rights to all users. There’s no longer any

excuse for failing to succeed in thought leadership.

‘05 ‘06

2014

‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘14

Integrated PR comes of age, and real agents of influence offer it all:

• Media, analyst and influencer relations• Social media marketing• Publishing and content marketing• Thought leadership and mindshare

2015

‘05 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘14 ‘15

In the past 10 years, we’ve seen massive changes in PR,

marketing and journalism. The best in the business thrive in the

face of change. Want to be a part of a team at the forefront of

these changes?

JOIN US