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PrestigeOnline DIGITAL MEDIA KIT 2018 SINGAPORE

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Page 1: PrestigeOnline - Amazon S3...DIGITAL MeDIA KIT 2018 Singapore PrestigeOnline.com is society’s luxury authority and the online lifestyle media of choice for the affluent and influential

PrestigeOnline DIGITAL MeDIA KIT 2018

S i n g a p o r e

Page 2: PrestigeOnline - Amazon S3...DIGITAL MeDIA KIT 2018 Singapore PrestigeOnline.com is society’s luxury authority and the online lifestyle media of choice for the affluent and influential

PrestigeOnline.com is society’s luxury authority and the online lifestyle media of choice for the affluent and influential. as arbiters of style, substance and sophistication,

prestigeonline.com provides an insider’s perspective into the glamorous and privileged world of high living. We are the voice of asia’s influential movers and shakers,

swaying industry opinions and shaping consumer trends.

Page 3: PrestigeOnline - Amazon S3...DIGITAL MeDIA KIT 2018 Singapore PrestigeOnline.com is society’s luxury authority and the online lifestyle media of choice for the affluent and influential

Purveyor of LeADInG Luxury LIfesTyLe conTenTfor our DIscernInG reADers...

PEOPLE

EVENTS

FASHION

LIFESTYLE (Travel, Cars, property & Décor, Beauty & Wellness, Wine & Dine)

THE LIST

WATCHES

JEWELLERY

ARTS & CULTURE

Page 4: PrestigeOnline - Amazon S3...DIGITAL MeDIA KIT 2018 Singapore PrestigeOnline.com is society’s luxury authority and the online lifestyle media of choice for the affluent and influential

WebsITe

page View 750k

Unique Visitor 90k

Mobile/Desktop 45% | 55%

new vs returning 30% | 70%

Source

socIAL MeDIA

Facebook

24,000instagram

7,000

eMAIL DATAbAse

Subscriber Database

10,000average open rate

20%average CTr

5%

reAchInG ouT ThrouGh our DIGITAL chAnneLs

35%15%

10%

40%

search social

Direct other

Page 5: PrestigeOnline - Amazon S3...DIGITAL MeDIA KIT 2018 Singapore PrestigeOnline.com is society’s luxury authority and the online lifestyle media of choice for the affluent and influential

PURCHASE INTENT (next 12mths)

GENdER

48%MALE

52%FEMALE

AGE

25-50

20%0% 40% 60% 80% 100%

FaShion

WaTCh

JeWellery

Car

TraVel

ColleCTiBleS

TArGeTInG hnWI AnD TrenDseTTers In AsIA

AVERAGE INCOME

sgd350k

PSYCHOGRAPHICSuccessful entrepreneurs,Business and Society elites,Kols and next generation social elitesWell-travelledDegree-holderactive on Social Mediaearly Trend adoptershigh spendersTech Savvyhigh net Worth

Page 6: PrestigeOnline - Amazon S3...DIGITAL MeDIA KIT 2018 Singapore PrestigeOnline.com is society’s luxury authority and the online lifestyle media of choice for the affluent and influential

Roadblock Formathigh impact100% page presencegreater Viewability

Available Units on desktopMASTHEAd970px x 250px1140px x 300px

HALF PAGE

300px x 600px

AD forMAT: DesKToPlarge high-impact ad formats garner visibility, delivering the best results

M A S T H E A D

H A L F

P A G E

Page 7: PrestigeOnline - Amazon S3...DIGITAL MeDIA KIT 2018 Singapore PrestigeOnline.com is society’s luxury authority and the online lifestyle media of choice for the affluent and influential

Mobile Roadblock Formathigh impact100% page presencegreater Viewability

Available Units on MobileMobile Masthead (300 x 100)MpU 300 x 250half page 300 x 600

AD forMAT: MobILeVisually arresting, integrated ad formats for the tech-savvy, fast-scrolling mobile user

Mobile Masthead MpU half page

Page 8: PrestigeOnline - Amazon S3...DIGITAL MeDIA KIT 2018 Singapore PrestigeOnline.com is society’s luxury authority and the online lifestyle media of choice for the affluent and influential

Mobile interscrollerhttp://bit.ly/2mWstf2

Mobile interstitial

AD forMAT: InTerscroLLer & MobILe InTersTITIALelegant scroll interaction and high-impact interstitials put the creative in the centre of attention

Desktop interscrollerhttp://bit.ly/2B8pVbc

Page 9: PrestigeOnline - Amazon S3...DIGITAL MeDIA KIT 2018 Singapore PrestigeOnline.com is society’s luxury authority and the online lifestyle media of choice for the affluent and influential

CLASSIC SKINhttp://bit.ly/2i2nJ5X

VIdEO SKINhttp://bit.ly/2iMhdgF

INTERACTIVE SKINhttp://bit.ly/2at5dew

MOBILE SKINhttp://bit.ly/2i2nJ5X

AD forMAT: creATIve sKInnersMaximise user attention and engagement with a full-page takeover that can be enabled for content interactivity

Page 10: PrestigeOnline - Amazon S3...DIGITAL MeDIA KIT 2018 Singapore PrestigeOnline.com is society’s luxury authority and the online lifestyle media of choice for the affluent and influential

InTerAcTIve: LooKbooKs/vIDeosensure user engagement with clickable or interactive galleries and videos

Class aptent taCiti Sociosqu ad litora torquent per conubia.

SGD1500

GALLery

seLecT & shoP

LInK To MerchAnT

sITe To buy

Page 11: PrestigeOnline - Amazon S3...DIGITAL MeDIA KIT 2018 Singapore PrestigeOnline.com is society’s luxury authority and the online lifestyle media of choice for the affluent and influential

neWsLeTTer/ eDMreach out directly to our quality database of highly-targeted readers

Standalone EdM600 x 800px

Newsletter Banners300 x 250px300 x 600px

Page 12: PrestigeOnline - Amazon S3...DIGITAL MeDIA KIT 2018 Singapore PrestigeOnline.com is society’s luxury authority and the online lifestyle media of choice for the affluent and influential

nATIve / conTenT MArKeTInG / MIcrosITeCreatively convey brand stories through specially created native content and videos, or, build a custom microsite or landing page for your campaign

Page 13: PrestigeOnline - Amazon S3...DIGITAL MeDIA KIT 2018 Singapore PrestigeOnline.com is society’s luxury authority and the online lifestyle media of choice for the affluent and influential

rATes

roadblock (Masthead + half page)

1140 x 300970 x 250300 x 600

home page + run on Site

sgd155cpm

interscroller 1140 x 600 run on Site articles

sgd4000/week, 15k imp

roadblock (Mobile Masthead + MpU/half page)

300 x 100300 x 250300 x 600

home page + run on Site

sgd135cpm

Mobile interscroller 320 x 480 run on Site articles

sgd4000/week, 15k imp

Mobile intersitital 320 x 480 home page, Section

sgd6000/week, 20k imp

Classic Skinner refer to specs home page sgd10,000/week, est. 60k imp

Video Skinner refer to specs home page sgd12,000/week, est. 60k imp

interactive Skinner refer to specs home page sgd15,000/week, est. 60k imp

Mobile Skinner refer to specs home page sgd10,000/week, est. 60k imp

interactive lookbook

sgd15,000 up

interactive Video sgd25,000 up

Sponsored Feature sgd6,000 up

Sponsored Video sgd15,000 up

e-newsletter Banner

sgd0.15/email

eDM sgd0.30/email

DesKToP MobILe

creATIve DATAsKInners ( + Roadblock )

Page 14: PrestigeOnline - Amazon S3...DIGITAL MeDIA KIT 2018 Singapore PrestigeOnline.com is society’s luxury authority and the online lifestyle media of choice for the affluent and influential

ContactFor more information and advertising enquiries, please contact our advertising team at:

ANN LEE

dYLAN HENG

MARION ONG

THOMAS ONG

[email protected]+65 6359 3831

[email protected]+65 6359 3823

[email protected]+65 6359 3824

[email protected]+65 6359 3887

BURdA SINGAPORE PTE. LTd. 1008 Toa payoh norTh #07-11 Singapore 318996. Tel: +65 6256 6201 FaX: +65 6251 0348