PRESS  RELEASE      

THE  WEST  END  CELEBRATES  LONDON  FASHION  WEEK  18  –  22  September  2015  

   This   September   the   62nd   edition   of   London   Fashion   Week,   a   global   highlight   on   the  international  fashion  calendar,  will  move  to  Brewer  Street  car  park  in  the  heart  of  Soho.  This  new  central  London  location  fulfills  the  British  Fashion  Council’s  goal  to  host  the  event  in  the  West  End,  providing  an  epicenter  for  a  city-­‐wide  fashion  celebration  with  close  proximity  to  major  shopping,  lifestyle  and  dining  destinations.      London  Fashion  Week  emphasises  both  the  creative  and  commercial   importance  of  British  brands  and  emerging  talent.    To  bring  the  fashion  celebrations  to  the  consumer,  Carnaby,  Seven  Dials  and  Berwick  Street  Soho   will   host   exclusive   in-­‐store   activities,   promotions   and   events   across   the   5   days   of  London  Fashion  Week.    From   brand   new   flagships   and   UK   firsts,   to   showcasing   one-­‐off   concepts   and   unique  products,   the   world   famous   13   streets   of   Carnaby   has   a   line   up   of   fashion,   dining   and  lifestyle   brands   like   no   other.     Independent   concepts   sit   amongst   international   brands,  housing  everything  from  key  denim  labels,  bespoke  services  and  world  exclusives.      Carnaby:  

• Carnaby   Street   will   host   a   giant   screen   which   will   be   live   streaming   the   coolest  catwalk  shows  including  Sibling,  Peter  Pillotto,  Marques  Almeida  and  Gareth  Pugh  

• Win  1  of  3  signed  pairs  of  Superga  trainers  by  model  of  the  moment,  Binx.  Leave  your  details  in  store  to  win    

• Cheap  Monday  will  offer  a  gift  with  purchase  in  store  • The  Great  Frog  will  have  a  LFW  exhibition  showing  fashion  through  the  years  • Enjoy  20%  off  at  AQ/AQ  Woman  throughout  the  week  • Listen  to  a  Q&A  at  Lazy  Oaf  with  Founder  and  Head  Designer,  Gemma  Shiel  where  

guests  will  leave  with  a  piece  of  custom  wearable  art  • Grab  a  green  healthy  juice  with  10%  discount  all  week  at  Moosh  in  Kingly  Court  • Señor  Ceviche  will  have  a  special  ‘Catwalk  Comida’  menu  for  £20  • Enjoy  a  LFW  themed  menu  at  Rosa’s  Thai  Cafe  

     

Seven  Dials  is  a  must-­‐visit  destination  for  flagship  and  independent  womenswear  brands;  it  caters  to  the  fashion-­‐conscious  female.  The  village,  which  is  a  perfect  blend  of  independent  and  global  flagship  stores,  is  home  to  an  array  of  women’s  clothing,  accessories  and  beauty  brands  including  Orla  Kiely,  Larsson  &  Jennings,  Loft  Design  By…,  Laura  Lee,  Tatty  Devine,  Poste  Mistress,  Kiehl’s,  Miller  Harris  and  Caudalie  to  name  but  a  few.  The  area  is  carefully  curated   for   shoppers   of   discerning   taste,   putting   Seven   Dials   on   the   map   as   a   hub   for  forward-­‐thinking  fashion  beauty  and  lifestyle.    Seven   Dials   will   be   offering   shoppers   5   days   of   exclusive   in–store   offers,   activities,  giveaways,  drinks,  DJ’s,  and  experiential  activity,  including  the  following:      

• Marcus   Wareing’s   restaurant   Tredwells   is   hosting   a   ‘Break-­‐Out’   area   for   fashion  blogger’s  and  press   in   the  basement   floor  of   the  Restaurant.    Exclusive  visitors   can  have  somewhere  sit,  relax,  charge  their  phones,  use  the  Wi-­‐Fi,  and  grab  a  refreshing  detox  cocktail.    

• Get   your   London   Fashion  Week   look   at   the  Caudalie   boutique  with   their   5  minute  make  over  and  make-­‐up  artist  essentials  applied  by  their  beauty  experts.  20%  off  all  day  on  any  purchase  on  Saturday  19th  September.    

• Grab  a  Prosecco  at  LOFT  Design  By…and  a  scented  candle  for  purchases  over  £500.    • Complimentary  macaroon  and  chocolate  at  Pierre  Herme.    • Gift  with  purchase  and  discount  on  select  products  at  Coco  de  Mer.    • Audrey  Hepburn  afternoon  tea  and  lunch  package  at  the  Covent  Garden  Hotel.    • You’re   invited   to   take  Miller   Harris’   ‘Sartorial   Selection’   questionnaire   to   discover  

what  fragrance  suits  your  style  best.    • 20%   discount   on   full   price   merchandise   on   the   Saturday   and   Sunday   of   London  

Fashion  Week  as  well  as  a  competition  to  win  a  pair  of  Birkenstocks  at  Birkenstock.    • Luxury  gift  with  purchase  for  customers  who  spend  over  £50  at  Kiehls.    • Styling  seminar,  workshops  and  a  DJ  at  Orla  Kiely.    • Competition  in  store  to  win  a  pair  of  2750’s  signed  by  Binx  at  Superga.    • Denim  clutch  bag  giveaway  to  customers  who  purchase  over  £250  at  Miss  Sixty.    

   

A   moment’s   stroll   away   is   Soho’s   local   highstreet,   Berwick   Street.   Home   to   a   diverse  collection   of   restaurants,   cafes,   record   stores,   lifestyle   and   independent   fashion   brands.  Visitors  to  Berwick  Street  and  Brewer  Street  will  receive;    

• 20%  discount  on  selected  styles  at  Footpatrol  on  Friday  18th  September  • Free  tote  bag  when  you  make  a  purchase  from  Oliver  Spencer  • Free  glass  of  cava  and  a  portion  of  gordal  olives  when  you  dine  at  Tapas  Brindisa  • Free  fizz  cocktail  when  you  dine  at  Ember  Yard    • 20%  discount  on  food  and  drink  at  My  Place  • 25%  discount  at  The  Real  Greek  on  your  food  bill    • Raffle,  live  music  and  disconts  at  Nudie  Jeans    • Cocktails  and  a  variety  of  discounts  at  Bleach    • 10%  discount  at  the  Cloth  House  • Free  tote  bag  and  £5  discount  when  you  spend  £30  in-­‐store  at  Cass  Art  • British  designer  inspired  window  display  competition,  15%  discount  and  free  fashion  

student  fabric  info  pack  for  the  first  50  students  at  Broadwick  Silks  • 20%  discount  with  purchase  over  £50  at  Borovick  Fabrics  

• Live  music  and  20%  discount  at  Absolute  Vintage  • Discounts  on  coffee  at  Soho  Bikes  

 -­‐  ENDS  -­‐    

   For  more  information  and  images  please  contact:    Scarlett  Engineer  at  Sister  for  Carnaby  |  scarlett.engineer  sisterlondon.com  |  0207  287  9601  Charlotte  Stacey  at  Sister  for  Seven  Dials  |  charlotte.stacey@sisterlondon.com  |  0207  287  9601  Sophia  Amos  at  Sister  for  Berwick  Street  |  sophia.amos@sisterlondon.com  |  0207  287  9601      Notes  to  Editors    Carnaby  Carnaby  is  an  iconic  experiential  shopping,  lifestyle  and  dining  destination  located  in  the  heart  of  London’s  West  End,  two  minutes  away  from  Oxford  Circus  and  Piccadilly  Circus.  Over  150  brands  of  quality  and  distinction  and  over  50  independent  restaurants  and  bars  can  be  found  across  13  streets,  including  the  world  famous  Carnaby  Street.    Carnaby.co.uk        Seven   Dials   is   home   to   over   120   shops,   including   international   flagships   and   concept   stores,  renowned  beauty  and  grooming  salons  as  well  as  over  50  vibrant  cafes,  restaurants,  bars  and  pubs.  The  area   comprises  of  Monmouth  Street,   Earlham  Street,  Neal   Street,   Shorts  Gardens,  Neal’s   Yard,  Endell  Street,  Shelton  Street,  Mercer  Street  and  the  Seven  Dials  monument.  Combined  with  2  luxury  hotels,   five   theatres,   two  private  members   clubs,   a   large  number  of   apartments   and  offices.   Seven  Dials  is  a  unique  retail  and  leisure  destination  in  the  heart  of  London.  sevendials.co.uk      Berwick  Street  Soho’s   local  high  street,  Berwick  Street   is  a  vibrant  and  diverse  community   in   the  heart  of  London.  Discover   record   shops,   traditional  pubs,  bespoke   tailoring,   colourful   textile   shops,  vintage   clothing,   original   restaurants,   coffee   shops   and   independent   fashion   boutiques.  Berwickstreetlondon.co.uk