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Press Release FireBy Brad Callen

Copyright © 2005 Pressreleasefire.com. All Rights Reserved

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Press Release Templates

On most press release writing or distribution websites, you can find a decenttemplate for formatting your press release. Usually, the press release format isthe one currently being used by the distribution service itself.

So why publish a few pages on Press Release Templates?

The purpose here is twofold:

To identify the main elements of a press release (a recap from Chapter 2: Howto Write a Press Release), and to give you a few plug-in-play options in caseyou have to make a personalized approach to the media.

While the components of a press release are discussed on this report, to accessthe templates you’ll have to use the MS Word documents “press releasetemplate-1.doc” and “press release template-2.doc” that come with this package.

The Bits and Pieces

The full explanation of these components is in Chapter 2: How to Write a PressRelease. Here, I’ll try to summarize the main parts of every press release. Therest is merely formatting, and you can pick that up from the two templates with

this bonus report.

In addition, if you are using a distribution service, they will most likely have theirown format, in which case you need to know how to separate the components ofyour press release.

Headline

Should be short – think newspaper style headlines. This is critical to attractingthe attention of the reader.

Summary

A bit longer than the headline, used to “flesh-out” the story in the headline.Some press release distribution services may not require it, but it is an absolutemust otherwise.

Lead





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The first paragraph, it serves to give your reader a quick summary of what youare trying to say in your press release.

The lead covers the 5 W’s (who, what, when, where, why) and the “how” as well.

Body

The rest of your press release, it should develop the story completely, includingthe “indirect promotion” of your company. Remember to include quotes, eitherfrom customers or industry experts.

Boilerplate

This is a 3-4 line description of your company and what it does. Not always called

“boilerplate”, it is also referred to as “company information”. Usually does notneed to change from press release to press release (unless you choose toupdate it).

Contact Information

Information on the designated contact person for the press release. Shouldinclude at least the name, title, email address and phone number. If possible,include the fax number as well. Make sure that this person is the one that has themost information, and is available most of the time (you might consider givingyour cell number as well).

If you can prepare your press release according to the guidelines in Chapter 2:How to Write a Press Release and Chapter 6: Advanced Press ReleaseSecrets, and you understand the core components of a press release asdescribed here, formatting becomes a formality.

Yet formatting mistakes are one of the most common reasons for pressreleases being rejected by distribution services. Make sure you find out if theservice uses a particular format, and follow it to the letter. If you are unclearabout anything, just ask them.

Next, you have two press release templates to choose from for your next pressrelease.





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(Brought to you courtesy of PRWeb )

Headline Is in Title Case and Short, Ideally Not

More Than 170 Characters; This Headline Is 138Characters Long and Does Not Take a Period

While the headline uses title case, capitalizing every word except for prepositions and articles of three words or less, the summary paragraph is a little longer synopsis in regular sentence form. It doesn’t merely repeat the lead. It just tells the story in a different way.

City, State (PRWEB) Month 1, 2005 -- The lead sentence contains the mostimportant information in 25 words or less. Grab your reader’s attention here. And

don’t assume that your reader has read your headline or summary paragraph;the lead should stand on its own.

A news release, like a news story, keeps sentences and paragraphs short, aboutthree or four lines per paragraph. The first couple of paragraphs should cover thewho, what, when, where, why and how questions.

The rest of the news release expounds on the information provided in the leadparagraph. It includes quotes from key staff, customers or subject matter experts.It contains more details about the news you have to tell, which can be aboutsomething unique or controversial or about a prominent person, place or thing.

“The final paragraph of a traditional news release contains the least newsworthymaterial,” said Mario Bonilla, customer service representative for PR Web™. “Butfor an online release, it’s typical to restate and summarize the key points with aparagraph like the next one.”

For additional information on the news that is the subject of this release (or for asample, copy or demo), contact Mary Smith or visit www.smith.com. You canalso include details on product availability, trademark acknowledgment, etc. here.

About XYZ Company:

Include a short corporate backgrounder about the company or the person who isnewsworthy before you list the contact person’s name and phone number. Do notinclude an e-mail address in the body of the release. Your e-mail address goesonly in the "Contact e-mail" box when you first upload your press release.

Contact:





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Mary Smith, director of public relationsXYZ Company555-555-5555http://www.YourWebAddress.com

Include safe harbor statement (if applicable).

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(Brought to you courtesy of PRWeb )





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(Brought to you courtesy of Press Release Writing )

FOR IMMEDIATE RELEASE:

Contact:Contact PersonCompany NameTelephone NumberFax NumberEmail AddressWeb site address

Headline

City, State, Date — Opening Paragraph (should contain: who, what, when, where, why):

Remainder of body text - Should include any relevant information to your products or services.Include benefits, why your product or service is unique. Also include quotes from staff members,industry experts or satisfied customers.

If there is more than 1 page use:

-more-

(The top of the next page):

Abbreviated headline (page 2)

Remainder of text.

(Restate Contact information after your last paragraph):

For additional information or a sample copy, Contact: (all Contact information)

Summarize product or service specifications one last time

Company History (try to do this in one short paragraph)

# # #(indicates Press Release is finished)

(Brought to you courtesy of Press Release Writing )

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