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PRESS KIT

Press contact:

Stéphanie Cadet – +33 (0)1 42 96 70 75

Mobile/cell phone at the show: +33 (0)6 85 33 35 69

stephanie.cadet@atout-france.fr

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CONTENTS

1. Rendez-vous en France heads for Marseille and the Provence region p. 3

2. The figures for 2019 p. 4

3. French destinations come into their own at p. 7

the Rendez-vous en France trade show

4. The 2019 programme p. 10

5. The 2019 evening events p. 11

6. Special features for the 2019 edition p. 12

Appendices

Appendix 1: Nationalities of the tour operators attending in 2019 p. 15

Appendix 2: Partners and sponsors in 2019 p. 16

Appendix 3: Atout France, p. 18

the France Tourism Development Agency

#salonRDVF

@atout_france

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1. Rendez-vous en France heads for Marseille and the Provence region

Rendez-vous en France, the top international BtoB trade show for tourism

in France, is holding its 14th edition in Marseille, in the Provence region.

The event organiser Atout France, has invited 950 prescribers from 73

countries, to whom French incoming tourism professions will be able to

present their offering.

The aim is to give opinion leaders a grasp of the great variety of the

French tourism offering so that they can add new products and

destinations to their programme.

In 2019, Atout France is organising its flagship trade show in partnership

with the Comité régional de tourisme Provence-Alpes-Côte d’Azur,

Provence Tourisme and the Office Métropolitain de Tourisme et des

Congrès de Marseille.

Over two days, a succession of 20-minute business meetings will be held

at the Parc Chanot exhibition centre in Marseille. 25, 696 meetings have

been scheduled between exhibitors and international tour operators.

For Atout France, the decision to hold Rendez-vous en France 2019 in the

Provence, Alpes and Côte d'Azur regions was also motivated by a desire

to show international opinion leaders what these three destinations have

to offer. They have an extremely rich and varied range of attractions,

which buyers will see for themselves during the 26 familiarisation trips

organised in Provence, Alpes and Côte d'Azur.

In all, 60 familiarisation trips are being organised throughout France so

that 560 buyers can experience the French tourism offering first-hand.

The Rendez-vous en France trade show is organised by Atout France in partnership with Air France, SNCF,

Les Entreprises du voyage, the Comité Régional de Tourisme Provence-Alpes-Côte d’Azur, the Comité

Régional du Tourisme Côte d’Azur France, the Paris Convention and Visitors Bureau, the Comité Régional

du Tourisme de Paris Région, the Comité Régional de Tourisme des Hauts-de-France, the Agence du

Tourisme de la Corse, the Comité Régional du Tourisme d’Occitanie, the Agence d’Attractivité de

l’Alsace, the Comité Régional du Tourisme de Grand Est, the Comité Régional du Tourisme de Nouvelle-

Aquitaine, Auvergne-Rhône-Alpes Tourisme, Bourgogne-Franche-Comté Tourisme, the Comité Régional

de Tourisme de Bretagne, the Comité Régional du Tourisme du Centre – Val de Loire, the Comité Régional

de Tourisme de Normandie, Solutions&Co Société Publique Régionale des Pays de la Loire.

2 days of workshops

788 French corporate

exhibitors

915 tour operators and

35 international

journalists from 73

countries

25,696 business

meetings scheduled

560 international tour

operators on

familiarisation trips

KEY FIGURES

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2. 2019 figures

• EXHIBITORS

A total of 788 French tourism professionals are gathering in over 10,000 m2

of exhibition space. They include the managers of tourist sites,

accommodation facilities, service companies, promotional bodies and

department stores.

The choice of Marseille as this year's venue is prompting strong

attendance by participants from Provence, Alpes and Côte d'Azur (28%

of the exhibitors).

• Breakdown of exhibitors by region

NORTH 17%

Paris Île-de-France, Hauts-de-France (cf. 26% in 2018)

EAST 17%

Grand Est, Bourgogne - Franche-Comté, (cf. 18% in 2018)

Auvergne Rhône-Alpes

SOUTH 38%

Occitanie, Provence-Alpes-Côte d'Azur, Corse (cf. 24% in 2018)

WEST 21% Normandie, Bretagne, Pays de la Loire, (cf. 24% in 2018)

Centre - Val de Loire, Nouvelle Aquitaine

MULTIPLE REGIONS 7%

(cf. 8% in 2018)

• Breakdown of exhibitors by industry sector

Accommodation, food services 42%

Promotional body, tourist offices, institutional 20%

Museum, monument, château, themed attraction 14.5%

Destination management company, booking service 11%

Transport, coach, river, vehicle rentals 3.5%

Other 9%

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TOUR OPERATORS

An increasingly international event

Atout France's work abroad draws hundreds of tour operators from all over

the world to the Rendez-vous en France trade show.

915 tour operators from 73 countries have registered and will meet with

French industry representatives.

Europe 485 tour operators (490 in 2018)

Africa, Asia, 224 tour operators (240 in 2018)

Oceania from South Africa, Nigeria, Australia,

China, Japan, South Korea, Malaysia, Singapore,

Thailand, Vietnam, India, etc.

North and 155 tour operators (173 in 2018)

South America from the United States, Canada, Argentina, Brazil,

Chile, Colombia, Panama and Mexico

Near and 51 tour operators (44 in 2018)

Middle East from Israel, Saudi Arabia, Egypt, United Arab Emirates,

Lebanon, Kuwait, etc.

The full list of nationalities can be found in the appendix, page 15

Increasingly qualified meetings

For maximum effectiveness, tour operators can sign in on a dedicated

website and qualify their request. By listing the services and destinations

they usually program and those they would like to program in the future,

visiting tour operators can more easily connect with the exhibitors they

need to see (and vice versa) to maximise meeting efficiency.

www.rendezvousenfrance.pro

25,696 business meetings are scheduled this year (+4% versus 2018).

Note: the number of tour operators from the Near and Middle East has

risen by 16% this year to represent 5.5% of the total. More specifically, this

year's show will receive 7 tour operators from Jordan (up from 3 in 2018).

53% Europe

24.5% Africa, Asia,

Oceania

17% North and

South America

5.5% Near and

Middle East

HOME COUNTRY OF

THE TOUR OPERATORS

ATTENDING

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INTERNATIONAL PRESS

Atout France has also invited 35 journalists working for the international

trade press to accompany buyers to the trade show. An opportunity to

provide maximum visibility to French destinations' products and new

features.

Partners

Air France and SNCF/Rail Europe are the trade show's partner carriers.

Nearly three out of every four tour operators and international journalists

attending Atout France are transported within France, to Paris and

regional destinations, thanks to the active participation of the carriers Air

France and SNCF/Rail Europe, which have once again renewed their

commitment to Atout France by supplying tickets.

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3. French destinations have adopted Rendez-vous en France

Every year, Atout France and the regional tourism bodies join forces to

help international delegations discover the diversity and richness of

France's cultural heritage and natural assets by doing familiarisation trips.

These are short trips in small groups held just prior to the Rendez-vous en

France trade show. They are an ideal opportunity for the visitors to meet

the regional partners, and a perfect complement to the business

meetings held during the trade show.

The different trips are designed to showcase the diversity of the French

offering: Michelin-starred restaurants and country inns, renowned resorts

and sites, accommodation and hospitality facilities, and events of all

kinds make this a convivial but professional operation.

The tour operators register for one of the themed programmes,

depending on their centre of interest.

In 2019, the destinations in the trade show's 13 partner regions received

560 prescribers on 60 familiarisation trips (compared with 42 in 2018). In

short, 60% of the tour operators attending the trade show are expected

to do a familiarisation trip.

The Provence, Alpes and Côte d'Azur regions alone are running 26

programmes.

Destination Familiarisation trip theme Nationality of participating tour operators

ALSACE Culture and heritage Italy, Spain, Denmark

AUVERGNE-RHÔNE-

ALPES The alpine delights India

AUVERGNE-RHÔNE-

ALPES Highlights of Lyon and the Alps China

AUVERGNE-RHÔNE-

ALPES

Highlights of Lyon and the Alps

Gastronomy Japan, South Korea

AUVERGNE-RHÔNE-

ALPES Wine & culture: Lyon & Rhône valley Great Britain, United States, Canada, Denmark

BOURGOGNE-

FRANCHE-COMTE

The must-sees (heritage, wine and

gastronomy) Australia, Japan, United States, Brazil and Mexico

BRETAGNE Heritage and art de vivre United States, Japan

CORSE Sport and outdoor activities Germany, Belgium, Netherlands, Switzerland

CENTRE VAL-DE-LOIRE 500 ans de Renaissance en Centre -

Val-de-Loire United States, China, Japan, Brazil

CHAMPAGNE-

ARDENNE

The must-sees (heritage, wine and

gastronomy) Japan, United States, Canada, Russia

GRAND-EST Culture & heritage United States, China, Japan, India, Russia

HAUTS-DE-FRANCE Luxury and shopping India

NOUVELLE-AQUITAINE Family stay, nature & discovery (Poitiers, Cognac, Rochefort, La

Rochelle, Ile de Ré) Canada, Germany

NOUVELLE-AQUITAINE Coastline, Basque culture, heritage,

wine tourism (Pays Basque, Béarn)

United Kingdom, Germany United States, Canada,

Mexico, Russia

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NOUVELLE-AQUITAINE

Coastline, culture, wine tourism

(Bordeaux, Arcachon, Dax,

Armagnac, Bergerac, Saint-Emilion)

Spain, Argentina, Brazil, Colombia

NOUVELLE-AQUITAINE Wine tourism, culture (Bordeaux,

Dordogne) Spain, Sweden, United States, Japan, Israel, Russia

NORMANDIE Impressionism, heritage,

gastronomy, cycling, horse riding

China, Korea, Singapore, Singapore, Brazil,

Argentina, Mexico, Indonesia

NORMANDIE Impressionism, heritage,

gastronomy, cycling, horse riding United States, Japan, Denmark, Italy

NORMANDIE Culture & experiences in Normandy Japan

OCCITANIE Heritage & culture Great Britain, Korea, Japan, Switzerland, Denmark

OCCITANIE Heritage & culture - Santiago de

Compostela Italy, Japan, Taiwan, Russia

OCCITANIE Heritage & culture Belgium, Czech Republic, Slovakia, Japan, Russia,

Germany, Hong Kong, India

OCCITANIE Great Occitan sites around the

vineyards

Italy, Israel, Austria, United States, Czech Republic,

Russia, Brazil

OCCITANIE Great Occitan sites around Lourdes India, Russia, Japan, United States, Canada

OCCITANIE City trip in Occitanie China

OCCITANIE The Great Sites of Occitania along

the Mediterranean coast Germany, Ukraine, Russia, Italy

OCCITANIE In the footsteps of the Cathars United States, Canada, Great Britain

OCCITANIE

2000 years of architecture and

history between the Pont du Gard

and Montpellier

Taiwan, Ukraine, Italy

OCCITANIE Sport and outdoor activities Norway, Canada, Australia, Australia, Russia, India

OCCITANIE Heritage & culture - Les plus beaux

villages

Italy, Korea, United States, Japan, Russia, Germany,

Thailand

PARIS Explore Paris United Kingdom, United States, Germany

PAYS DE LA LOIRE Well-being and cycling tourism Germany, Israel

PAYS DE LA LOIRE City-trip (Nantes et Angers) Spain, Mexico

PAYS DE LA LOIRE From the 24 hours of Le Mans to the

Châteaux de la Loire South Africa

PROVENCE-ALPES-

COTE-D'AZUR City trip in Provence China, Japan, Romania, Korea, Colombia, Russia

PROVENCE-ALPES-

COTE-D'AZUR

Flavors of Provence (gastronomy

and crafts)

China, Australia, United Arab Emirates, Thailand,

Lithuania, Colombia, Croatia, Argentina, Germany,

Russia, Georgia, United States

PROVENCE-ALPES-

COTE-D'AZUR

The most beautiful villages of

Provence

China, United Arab Emirates, United States, Austria,

Korea, South East Asia, India

PROVENCE-ALPES-

COTE-D'AZUR Culture, sealing and spa

United Arab Emirates, Brazil, Brazil, Israel,

Netherlands, Russia, Germany, Romania, Canada,

Bulgaria

PROVENCE-ALPES-

COTE-D'AZUR

Perfumes and flavors of Provence

by bike

Slovenia, Australia, Brazil, Chile, Spain, South Africa,

Great Britain, United States, Colombia, Italy, India,

Brazil, Canada

PROVENCE-ALPES-

COTE-D'AZUR History and architecture

Romania, United Arab Emirates, Vietnam, Australia,

United States, Romania, Canada, Argentina,

Belgium, Russia, Italy, Spain, Germany, Malaysia

PROVENCE-ALPES-

COTE-D'AZUR In the footsteps of the great masters

Japan, United Arab Emirates, United States,

Hungary, Austria, Serbia, Brazil, Luxembourg, Italy,

Germany, Japan

PROVENCE-ALPES-

COTE-D'AZUR Olive oil, wine and truffles

United States, Czech Republic, Australia, United

Arab Emirates, Brazil, Great Britain, Canada, Russia,

Norway

PROVENCE-ALPES-

COTE-D'AZUR Prestige experience

United States, Australia, Great Britain, South East

Asia, United Arab Emirates, Taiwan

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PROVENCE-ALPES-

COTE-D'AZUR Golf, wine tourism and art de vivre

United Arab Emirates, Ukraine, Germany, Russia,

Korea, Great Britain, United States

PROVENCE-ALPES-

COTE-D'AZUR Tourism and cinema

Mexico, Brazil, Ukraine, Canada, South Africa, Brazil,

Russia, Switzerland, Vietnam, Austria, Latvia

PROVENCE-ALPES-

COTE-D'AZUR Youth tourism - cultural heritage

Slovenia, Italy, Netherlands, Russia, South Africa,

Peru, Australia, Serbia, Spain

PROVENCE-ALPES-

COTE-D'AZUR Spiritual tourism Russia, Canada, India, Brazil, Belgium

PROVENCE-ALPES-

COTE-D'AZUR Business tourism

Austria, Spain, Ukraine, Russia, Kazakhstan, South

Africa, United Arab Emirates, United States, Poland,

Georgia, Costa Rica

PROVENCE-ALPES-

COTE-D'AZUR Rhone valley cruise and wine

Japan, Slovenia, Romania, Slovakia, Australia,

Czech Republic, Israel, United Arab Emirates,

United States, Germany, Bulgaria, Latvia

PROVENCE-ALPES-

COTE-D'AZUR

Winter mountain, coastline and

wine tourism

Macedonia, Russia, United States, India,

Netherlands, Ecuador, Great Britain

PROVENCE-ALPES-

COTE-D'AZUR Winter mountain and gastronomy Croatia, Bulgaria, Brazil, Netherlands

PROVENCE-ALPES-

COTE-D'AZUR Ecotourism and natural reserves

Japan, Israel, Brazil, Bulgaria, Bulgaria, Italy,

Canada, Russia

PROVENCE-ALPES-

COTE-D'AZUR Ecotourism Italy, Russia, Portugal, Finland, India, South Africa

PROVENCE-ALPES-

COTE-D'AZUR Alpes: heritage and terroir Romania, Argentina, Brazil, United States, Ukraine

PROVENCE-ALPES-

COTE-D'AZUR Golf and art de vivre United States, Korea, Great Britain, Russia, Ecuador

PROVENCE-ALPES-

COTE-D'AZUR Sea, snow and sun in Cote d'Azur Slovakia, Moldova, Brazil, Portugal, Russia

PROVENCE-ALPES-

COTE-D'AZUR

Côte d’Azur: a unique meeting

experience

South East Asia, Russia, Germany, Norway, Bulgaria,

Luxembourg, Czech Republic, Latvia, United States

PROVENCE-ALPES-

COTE-D'AZUR Glamour & luxury in Côte d’Azur

Japan, United States, Great Britain, Korea, Hungary,

Lebanon, Czech Republic, Great Britain, Korea,

Argentina

PROVENCE-ALPES-

COTE-D'AZUR Culture and art de vivre

China, South East Asia, Italy, Korea, Austria, United

Arab Emirates, Mexico

PROVENCE-ALPES-

COTE-D'AZUR Sport, nature and well-being Germany, Uruguay, India, Canada, Colombia

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4. The 2019 programme

Monday 18 March

18:30 Welcome evening for international opinion leaders on the MuCEM (Museum of

European and Mediterranean Civilisations)

Tuesday 19 March

09:00 Opening of the Rendez-vous en France trade show

Scheduled meetings between tour operators and exhibitors

10:30 Inauguration of the trade show by Jean-Baptiste Lemoyne,

Minister of State attached to the Minister for Europe and Foreign

Affairs

13:00 Lunch

14:00 Scheduled meetings between tour operators and exhibitors

18:00 Closure of the trade show

20:00 "France" evening at the Palais du Pharo

Wednesday 20 March

09:00 Opening of the trade show and beginning of the scheduled

meetings between tour operators and exhibitors

09:45 Welcome coffee and press briefing by the Conférence des

Formations d’Excellence au Tourisme (CFET) – Parc Chanot -

Palais des Arts

In the presence of:

- Georges Rudas, President of the CFET (and CEO of Amadeus)

- and Cyril Lanrezac, board member of the CFET (and CEO of

Ducasse Education)

10:30 Press briefing: "Focus on Lille” - Parc Chanot - Palais des Arts

- Presentation of the event lille3000 2019

By Thierry Lesueur, general coordinator of lille3000 - Presentation of Hello Lille's new features: the most northern of French destinations

By François Navarro, Tourism Director Attractiveness Agency Hello Lille

13:00 Lunch

14:00 Business meetings between international tour operators and

French exhibitors

17:00 Closure of the trade show

20:30 Free evening or invitation to tour operators by certain partners of

Atout France

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5. Evening events 2019

Monday 18 March: reception for international buyers "Around the

MuCEM", at the invitation of the Comité régional de tourisme

Provence-Alpes-Côte d'Azur, Provence Tourisme and the Office

Métropolitain de Tourisme et des Congrès de Marseille.

The reception will be an opportunity for guests to learn about the

area surrounding the MuCEM, the Cathédrale de la Major and

the recently-renovated Fort Saint-Jean. After a walk on the Fort,

from which they will be able to admire the sunset, they will be

invited to stroll among the displays in the museum, where a

cocktail be served. On the esplanade beside the cathedral, they

will be greeted by the region's starred chefs before dining in the

restaurants nestled in the cathedral's arcades.

Tuesday 19 March: "France" evening at the Palais du Pharo

For the official "France" evening, Atout France will invite the trade

show's 2,000 participants - exhibitors and visitors - to the Palais du

Pharo for a Time-Travel Night.

The Palais offers a panoramic view over the Mediterranean, the

MuCEM and the Fort Saint-Jean. It's different reception areas will

be the setting for a journey through time.

The full diversity of the French destinations will be showcased

through scenery and fun entertainment that will take guests on a

voyage through France at different periods in time, from cultural

sites to village squares.

French expertise in fine dining, wines and spirits will also be

highlighted at "culinary hubs" and live displays by starred chefs

from Marseille.

Wednesday 20 March: free evening or partners evening

This year, three special events will be held on the final evening for

those tour operators still staying in Marseille. In the early evening,

180 of them will be received in the Galeries Lafayette Marseille

Prado department store for a shopping operation followed by a

cocktail party. Buyers from Japan will visit the Toyoko Inn Marseille

Saint-Charles, while those from China will visit the Jin Jiang

gourmet restaurant. From 20:30, buyers of all the other

nationalities will attend a closing evening at "La Réale" as guests

of the Comité régional de tourisme Provence-Alpes-Côte d’Azur,

Provence Tourisme and the Office Métropolitain de Tourisme et

des Congrès de Marseille.

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6. Special features for the 2019 edition

A dedicated mobile app for the "Rendez-vous en France trade show"

The show's dedicated mobile app is a convenient way to:

- View the list of attendees and their presentation info

- Find useful information about the trade show, times, etc.

- View the list of event partners and sponsors

- Display the interactive floor plan, pinpoint your position, view the stands

- Consult your personal meeting schedule

- Use the trade show's own Google-type search engine to find any type of information

Downloadable for iOS and Android.

Coffee shops

The trade show's two coffee shops are a great place for casual meetings

and networking, or just a break between meetings:

Café La Vallée Village

Situated 40 km from Paris and 5 minutes from Disneyland Paris, Vallée

Village offers 110 fashion and luxury brands selling the trendiest of their

previous collections at prices reduced by 33% to 70%. Open 7 days a

week.

Café McArthurGlen

With over 100 stores, the McArthurGlen Provence is the biggest brand

village in the south of France. Situated in Miramas, just 45 minutes from

Marseille and 40 minutes from Aix-en-Provence, it offers top fashion

brands at outlet prices: 30% to 70% off.

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The restaurant

The Rendez-vous en France restaurant will showcase terroirs of France

and fine food in the lead-up to the Good France/Goût de France dinner

to be held in 150 countries on 21 March, the day after the trade show.

The partners for the "France" evening

The promotional bodies for the wine and spirits industry

6 promotional bodies for the wines and spirits industry are involved in

Atout France's wine tourism cluster and will be our partners for the France

evening at the Palais du Pharo on Tuesday 19 March.

Wine lovers will be treated to over 30 references at the tasting evening.

Each bottle has been selected by each of the promotional bodies to

represent the best of its production.

French wines are the product of a rich and complex terroir and offer an

infinite combination of flavours. Whites, rosés, reds, sparkling wines, spirits

and natural sweet wines capture the fascinating history of French wines.

Five Michelin-starred chefs

We are honoured to have with us five Michelin-starred chefs based in

Marseille. Each will present one of their recipes:

- Mr Lionel Levy, from the Alcyone restaurant at the InterContinental

Marseille Hôtel-Dieu;

- Ms Coline Faulquier, from the Signature Coline Faulquier

restaurant;

- Mr Ippei Uemura, from the Tabi restaurant;

- Mr Michel Portos, from the Le Poulpe restaurant;

- Mr Roland Schembri, from the Le Comptoir de César restaurant.

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Appendix 1: The nationalities of the tour operators attending in 2019

73 nationalities will be represented among the tour operators attending the Rendez-vous

en France 2019 trade show.

1 South Africa 38 Japan

2 Germany 39 Jordan

3 Saudi Arabia 40 Kazakhstan

4 Argentina 41 Kuwait

5 Australia 42 Latvia

6 Austria 43 Lebanon

7 Belgium 44 Lithuania

8 Bosnia and Herzegovina 45 Luxembourg

9 Brazil 46 Macedonia

10 Bulgaria 47 Malaysia

11 Canada 48 Morocco

12 Chile 49 Mexico

13 China 50 Norway

14 Colombia 51 New Zealand

15 South Korea 52 Panama

16 Costa Rica 53 The Netherlands

17 Croatia 54 Peru

18 Denmark 55 The Philippines

19 Egypt 56 Poland

20 The United Arab Emirates 57 Portugal

21 Ecuador 58 Qatar

22 Spain 59 The Czech Republic

23 Estonia 60 Romania

24 The United States 61 Russia

25 Finland 62 Serbia

26 France 63 Singapore

27 Georgia 64 Slovakia

28 Great Britain 65 Slovenia

29 Greece 66 Sweden

30 Hong Kong 67 Switzerland

31 Hungary 68 Taiwan

32 India 69 Thailand

33 Indonesia 70 Turkey

34 Iran 71 The Ukraine

35 Ireland 72 Uruguay

36 Israel 73 Vietnam

37 Italy

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Appendix 2: partners and sponsors in 2019

Partners of the 2019 trade show

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Sponsors of the 2019 trade show

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3.4 - Atout France Atout France, the France Tourism Development Agency

The initial observations for 2018 seem to indicate excellent results for international tourism; a

record could even be reached with 90 million visitors welcomed in France. Results that are in line

with the objectives set by the Government.

At the inter-ministerial meeting on tourism on January 2018, the Prime Minister reiterated the

government's objectives (100 million visitors to France in 2020 and revenue of €50 billion) and

confirmed Atout France's role in its missions:

- Renew the offering and maintain its quality, through engineering and the funding for major

tourism projects in the French regions;

- Encourage the development and promotion of destination brands (and their businesses)

on international markets.

PROVIDE SUPPORT AND GUIDANCE FOR RENEWING THE OFFERING AND MAINTAINING ITS QUALITY

Atout France guides and supports the French regions with their development strategy and helps

set up investment projects in order to boost the tourism offering and raise its quality.

At the inter-ministerial meeting on tourism on January 2018, the Agency was appointed to act at

the primary contact for project managers in the French regions. From this point on, the Agency will

guide and support them with implementing around 10 major projects per year, with support from

the Caisse des Dépôts and the future Agence nationale des territoires.

In addition to this assistance, every year Atout France publishes around 10 studies for industry

professionals. These studies are designed to expand their knowledge of the markets and market

sectors, and hone their development strategies (e.g. How to cater for tourists from India; Air

connections to France; Dashboard of tourism investments). Atout France also runs training courses,

including online courses (MOOC on receiving visitors to France).

The Agency is also tasked with maintaining the quality of the offering through a number of

schemes: rating system for tourist accommodation, luxury hotel distinction awarded to 24

outstanding establishments, tour operator registration, promotion of quality labels (e.g. "Vignobles

& Découvertes" pour wine tourism).

ENCOURAGING THE DEVELOPMENT OF DESTINATIONS AND BUSINESSES ON INTERNATIONAL

MARKETS

Through its 32 offices around the world and close collaboration with the diplomatic network, the

Agency has an in-depth knowledge of the various tourism markets and the distribution

stakeholders.

It leverages this expertise to offer its 1,300 professional partners tools for understanding the

demand (current situation for each country and sector, or market research) and undertaking

marketing and promotional initiatives focused on destination brands.

Over 2,800 promotional operations are held each year around the world, targeting both

professionals (international tour operators, the press and influencers) and the general public.

At the centre of this system is an effective website, France.fr, which encourages online users from

all over the world (in 14 languages and 28 versions) to come and discover, or rediscover, the art of

fine living in the French destinations.

To find out more: www.atout-france.fr and www.France.fr

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Atout France – 79/81 rue de Clichy – 75009 Paris