president hro todayhrotodayforum.com/wp-content/uploads/2019/05/employer-brand.pdf · money— it...
TRANSCRIPT
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Debbie Bolla
Editorial Director HRO Today
Zachary Misko
President HRO Today Association
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84% of job seekers say the reputation of a company as an
employer is important when deciding where to apply for a
job.
80% of talent acquisition managers believe that employer
branding has a significant impact on the ability to hire great
talent.
Source: Talent Now
Source: LinkedIn
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Thank You to Our Sponsor
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Employer Branding How to Attract the Next Gen Workforce
with Kathryn Minshew CEO and Founder of The Muse
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A short history
Alex and I met at McKinsey and started asking each other the question: What makes one person thrive in a job -- and another not?
One returned 5,347 nearly identical-looking results; another recommended an Assistant Manager job at a 7-11 in Secaucus NJ!
It occured to me that others must be seeking the same thing and having the same problems. Job search was no longer just about the money— it was about finding meaningful experiences in thriving cultures.
We founded The Muse to be the answer.
When I wanted to leave after a few years, I started browsing job sites and was floored - the experience was abysmal.
@HROToday @
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75 million
We aren’t shy about it.
The Muse is the best place
for the next gen workforce
to research companies and
careers.
That’s the number of people who trust The Muse each year to help
them win at work— from professional advancement and skills-building to finding a job.
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The other side of the talent coin.
Organizations use our platform to
attract and hire talent by providing an authentic look at company culture, workplace, and values
through the stories of their employees.
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There are 79.8
million millennials in the U.S. alone.
The future of HR is… people!
This means 75% of the
workforce will be comprised of millennials by
2025. And this doesn’t
include Gen Z workers.
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Work as a transaction - my time
and labor for a paycheck alone - is becoming an antiquated concept.
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Don’t operate between good vs bad.
When it comes to finding and retaining best fit talent, it’s
important to define experientially what a company
looks like.
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#WORKHUM
AN
12
ON THE TOPIC OF
Relocation
89% of users would consider moving for the right company and
role, and 58% of users said they plan to change companies in 2019.
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ON THE TOPIC OF
Reputation
85% of respondents said a company’s reputation is “important” or “very
important” when they’re considering working there.
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ON THE TOPIC OF
Compensation
Compensation is not the most important thing to job seekers.
Learning, growth opportunities & work-life balance were ranked 1 and 2 with compensation coming in
3rd.
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The knowledge bomb
Authentic company information and verified testimonials from
current employees are the most useful tools in
attracting next gen talent.
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The SHRM found the average amount of
spend by American companies was over $4,000 when trying to fill a single
position.
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It’s time to close the revolving door.
On average it costs 6-9 months salary to replace an employee, and can take two
full years for a new employee to reach the same level of
productivity.
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It is the ‘follow through’ that makes the great difference between ultimate success and failure, because it is so easy to stop.
Charles Kettering American Inventor, Engineer, and Businessman
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19
“Applying and not hearing back from the company”
came in at #1.
We asked our users to rank the most frustrating or stressful thing about
the job search process.
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78% of employers feel that they do a good job at setting expectations in terms of communication throughout the hiring
process.
Only 47% of
candidates agree
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60% of job
seekers have had a poor candidate
experience
72% of job seekers
report having shared that negative experience online on an employer review site, or directly
with a colleague or friend.
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Virgin Media rejected 123,000 candidates
poorly and saw 6% of those individuals cancel their
membership.
This cost them over $5 million dollars at the end of that year.
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Understanding of Company Culture
Insight into the Employee Experience
Connection with the Overall Brand
Give candidates what they want.
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Protect Your Brand
Building a quality candidate experience
Candidates are also consumers and will talk about their experiences,
good or bad.
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Building a quality candidate experience
Inform Candidates
88% of hiring decision
makers agree that an
informed candidate is
a quality candidate.
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Evaluate if your current technologies can
accommodate what is needed.
Play to the right scale
Building a quality candidate experience
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Expectations are even higher post-hire.
2 out of 5 candidates say they’ve experienced a lack of
communication ahead of their first day of work.
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71% of employers say the onboarding experience is the first part of the employee experience
within an organization.
But only 47% of employers say they have a formal process in place for
post-hire but pre-start date communications and interactions.
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An optimal candidate
experience should be a top
priority.
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The world of work is changing. It’s no longer about the “future of HR” but rather
the present.
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Communicate.
Follow through.
Be responsive.
Save Millions.
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with Kathryn Minshew CEO and Co-Founder of The Muse
Employer Branding How to Attract the Next Gen Workforce
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Congratulations to the 2019 Finalists
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Most Admired Employer Brand
Healthcare
And the Winner Is…
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Most Admired Employer Brand
Healthcare Award Winner
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Most Admired Employer Brand
Use of Imagery
And the Winner Is…
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Most Admired Employer Brand
Use of Imagery Award Winner
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Most Admired Employer Brand
Overall
And the Winner Is…
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Most Admired Employer Brand
Overall Award Winner
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Congratulations to the 2019 Finalists
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