G RAC E S Y K E S

QUESTIONNAIRE RESULTS

PURPOSE & AIMS

• The purpose of this market research was to find out what my target audience wanted in my music magazine. This presentation will show my overall results from my questionnaire I carried out. • The second purpose of this questionnaire was to

find out any new ideas form my target audience which I could include in my magazine to make it more appealing to them.

METHODS & TECHNIQUES

• The first method I used for my market research was the questionnaire, which is where I went out and asked people questions first hand, this was quite basic as it was just quantitative answers.• The second method I used was a focus group, this

was more effective as it meant I could discuss my answers and include quotes in my presentation of what my peers thought. This was qualitative research so I was able to get a mixture of both.

AUDIENCE PROFILING

Age Range

under 16

16-18 18-21 18-25 26-30 31-35 36-40 41+0

1

2

3

4

5

6

7

8

Age Range

53%47%

Gender

MaleFemale

47%

7%

47%

Town Of Residence

HarlowEppingHertfordshire

20%

33%

47%

Employment Status

Full time jobPart time jobIn education

AUDIENCE PROFILING

Town Of Residence

The results from my questionnaire show that the age range was most common between 16-18 and 18-21 males, the fact that most of them are quite young suggests that they may still be in college with only part time jobs which shows how they may only have a small income so I may have to price my magazine lower in order to get sales. The chart also shows that the main town of residence is Harlow and Hertfordshire so this will show me what area to position my product in to get the most sales. My chart also shows that most people are in education still so my magazine will definitely have to be at an affordable price if I'm aiming for that age range.

MEDIA PURCHASING HABITS

Going to the cinema

Attending concerts/

gigs

Music Sports Video games

reading magazines/

books

0123456

Hobbies/Interests

13%

40%33%

13%

How many Magazines brought in a month

noneonetwothree

13%

80%

7%

where do you usually buy your magazines

onlinenewsagentsmusic shops

33%

47%

20%

how often should magazines be re-leased?

every weekonce a fortnightmonthly

MEDIA PURCHASING HABITS

• From the previous slide we can tell that most of my target audiences habits are listening to music, which is perfect for my magazine because it is drum & bass. We also know that most people would like my magazine to be released fortnightly, which sounds about right as from my results most people only brought one or two magazines a month. From my table I see that most people buy magazines from a newsagents so this will determine where I will place my product.

PERSONAL PREFERENCES

40%

33%

27%

what front covers do you prefer

onetwothree

13%

20%

27%

13%

27%

Why do you prefer that cover

ImageFontLayoutTextColor scheme

13%

33%

33%

7%

13%

offers in magazine

Music shop vouchersCodes to download musicfree drink at clubfree Cdsshop vouchers

7%

13%

40%

27%

13%

price charged

two poundstwo pounds fiftyThree poundsthree pounds fiftyfour pounds

PERSONAL PREFERENCES

• Looking at my tables on the previous slide I can tell that most of my target audience would like my magazine to feature codes to download music online. I also know that most people would think £3 is a reasonable price to charge for my magazine and considering that most of my target audience are young and don’t have much money this would be a reasonable price to charge. From my feedback I know that my target audience preferred the front cover down below in the picture so therefore I will aim to lay mine out similar to this one.

PERSONAL PREFERENCES

From my charts I can tell that most people would prefer my magazine to be the colours black, white, red, I think these colours will be good to use because they will stand out and look effective, they will also suit my genre. My target audience would like me to take a informal tone to my magazine which I think will be good because it will appeal to my audience more as they are young. Chase & status was the most popular artists my peers would like to see featured and I think this is because he is quite well known.

27%

47%

13%

13%

Colour Scheme

Red,white,blueBlack,white,redGrey,black,redBlue,white,black

47%

20%

7%

27%

Tone of magazine

InformalHumorousseriouschatty

40%

20%

27%

13%

What artists would you like to see featured within the

magazine Chase&StatusTotall RecallDJ FreshPendulum

PERSONAL PREFERENCES

The most popular feature my target audience would like to be featured is the best clubs to go to, then the next most popular feature is biggest tracks of the year, I think theses features are both good because it shows how young my audience are but how they want to know all the clubs and stuff because of the age they are at. I also know that my audience would like to see font number 4 in my magazine, I think this font will be good because it suits my genre.

Competi-tions

Biggest tracks of the

year

Best clubs to go to

What dj's nin what

club

A day in the life of

Album review

0

2

4

6

8

10

12

What features would you like to see in the magazine

7%

20%

20%

47%

7%

which font suits the magazine

Font 1Font 2Font 3Font 4font 5

FOCUS GROUP

• After talking to 2 girls and 2 boys I took down some notes and feedback of what they thought about my questionnaire questions.

• From my focus group I gained feedback which will help me when making my magazine.

• From my focus group it was pointed out that its better to release my magazine either fortnightly or monthly, ”more information, something to look forward too” this is a good point as most of my target range are students who wont have enough money to buy a magazine weekly anyway.

• Other quotes I got were “good guidance for clubs” which means I can guide new beginners to the best clubs who don’t have much experience.

• Someone pointed out that the newsagents would be a good place to put my magazine on sale as “easy accessible and lots around” so therefore it would appeal to a larger target audience.

• “front cover number one looks the most effective” this is good because it means I can now base my front cover around some of the features from this one and base my layout around this..

CONCLUSION

• Overall I have decided to do my magazine in a informal tone because that’s what my target audience want. I have also decided to use the colours black, white and red as my main colour because my target audience like it and I think it will appeal to my audience more. I have taken into consideration all my feedback and will try and base my magazine mainly around this as my audience is who my magazine is for.