presenting with credibility and composure of... · 2020. 11. 5. · make the numbers stick don’t...

Presenting with Credibility and

Composure

Does Public Speaking Scare You?

Video available at: https://www.youtube.com/watch?v=yQ6giVKp9ec

Agenda

1. Crafting a narrative with numbers2. Portraying data with clarity and precision3. Presenting with confidence, even virtually

CredibilityThree dimensions:

– Competence– Character (Trustworthiness)– Caring

Source: Melas, C. (2015, December 30). “Steve Harvey’s Second Epic Mistake.” Retrieved January 18, 2016, from: http://hollywoodlife.com/2015/12/21/steve-harvey-apology-tweets-misspelling/. Image retrieved January 18, 2016 from: http://ubertopic.com/steve-harvey-apology-tweets-misspelling/149450/

Source: Frank, T., Kwiatkowski, M., & Cook, T . (2015, August 23). M.B.A. “From Obesity to Duplicity: Jared’s Fall to Earth.” USA Today. Retrieved August 24, 2015, from : http://www.usatoday.com/story/news/2015/08/22/jared-subway-charges-children/32155115/

Source: Weiss, T. (2006, August 31). “You've Got Mail: You're Fired.” Retrieved January 18, 2016, from: http://www.forbes.com/2006/08/31/leadership-radio-shack-management-cx_tw_0831layoffs.html. Video retrieved January 18, 2016 from: https://www youtube com/watch?v=MIexe6aa14w

CredibilityThree dimensions:

– Competence– Character (Trustworthiness)– Caring

Composure

Agenda

1. Crafting a narrative with numbers2. Portraying data with clarity and precision3. Presenting with confidence, even virtually

Narrative with Numbers

Focus on main, non-numerical, messageThink creatively about how to make data

“connect” with your audience

…we’re frustrated when we feel powerless. We describe events “spiraling out of control…”

…information, opportunity, tools, skills, contacts in order to survive.

…feelings of belonging or exclusion as in being kept out of the loop or breaking up a relationship.

From: Marketing Metaphoria,by Gerald & Lindsey Zaltman

Balance Transformation Journey Container

Connection Resource Control

…protect us, trap us, can be opened or closed, can be positive or negative.

…aspects of life as a journey: “life is short,”“stay on track,” “time flies…”

…involves changing states or status.

…equilibrium, justice, offsetting forces, things as they should be.

Universal MetaphorsLenses to Our Deep ‘Wants’

Narrative with Numbers

Possible topics/themes:– Current interest/events (policies, news, etc.) – Reference to everyday life (prices, health, etc.)– Reference to target groups (teens, women, aging) – Personal experiences (transportation, education) – Seasons, holidays (fall, Independence Day, etc.) – Regular series (“This is the way we live now,”

“Spotlight on xxxx”, etc.)

Source: UN Economic Commission for Europe: Making Data Meaningfulhttps://www.unece.org/fileadmin/DAM/stats/documents/writing/MDM_Part1_English.pdf

Make the Numbers Stick

Don’t peel the onion. Get to the point: – Poor: “The largest contributor to the

monthly increase in the CPI was a 0.5% rise in the transportation index.”

– Better: “Higher auto insurance premiums and air fares helped push up consumer prices this month.”



Watch percentage changes vs. proportions: – Wrong: “The proportion of seniors who were

in the labor force rose 5% from 15% in 2003 to 20% in 2004.”

– Right: “The proportion of seniors who were in the labor force rose five percentage points from 15% in 2003 to 20% in 2004.”



Avoid changing denominators: – Confusing: “Two out of every five Canadians

reported that they provided care for a senior in 2001, compared with one in seven in 1996, according to the census.”

– Clearer: “About 40% of Canadians reported that they provided care for a senior in 2001, up from 14% in 1996, according to the census.”



Reduce big numbers to be more relatable:– Cumbersome: “Of the $246.8 billion in

retail spending last year, consumers spent $86.4 billion on cars and parts, and $59.3 billion on food and beverages.”

– Easier to Grasp: “Of every $100 spent in retail stores last year, consumers spent $31 on cars and parts, compared with only $23 on food and beverages.”


Agenda

Crafting a narrative with numbers2. Portraying data with clarity and precision3. Presenting with confidence, even virtually

Don’t overload your audience with data

Express strong/clear messages

Draw audience into presentation

Leave lasting visual impression

Planning is key

Portraying Data with Clarity and Precision

Creating Effective Visual Aids

Tableto show exact figures and values

Bar chartto compare related items

Line chartto demonstrate changes in quantitative data over time

Pie chartto visualize a whole unit and the proportion of its components


Flow chartto display a process or procedure

Organization chartto define a hierarchy of elements


Photograph, map, illustrationto create authenticity, to spotlight a location, and to show an item in use


Creating Effective Charts

Title Descriptiveness

Focal Points

Information Sufficiency

Ease of Processing

Take-away Message

Formatting Guidelines for Charts

Source: Peter Cardon. (2021). Business Communication: Developing Leaders for a Networked World, McGraw-Hill.

Formatting Guidelines for Tables

Source: Peter Cardon. (2021). Business Communication: Developing Leaders for a Networked World, McGraw-Hill.

Focus on/highlight key informationLimit information on each slideDevelop simple charts and diagramsUse compelling images in moderationUse fonts/sizes that are easy to readUse high-contrast backgrounds and colors


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Guidelines for Text

Six bullets/slide Six words/bullet Headline vs. bullets Light text, dark background Sans serif text (vs seriftext) Consistent spacing, caps, punctuation

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Guidelines for Text

• Six bullets/slide• Six words/bullet• Headline vs. bullets• Light text, dark background• Sans serif text (vs seriftext)• Consistent spacing, caps, punctuation

“Before” – Ineffective Slide

“After” – Improved Slide

Agenda

Crafting a narrative with numbers Portraying data with clarity and precision3. Presenting with confidence, even virtually

Presenting with Composure, Even Virtually

Image available at:http://www.thechangeblog.com/self-confidence/

Know Your Audience

WIIFM

Focus on Your Audience

WITM

Principles for Establishing Presence

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Know your material – and rehearseStart and finish strongFocus on your audienceBuild audience rapport

Overcome Fear & Speak with Composure

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Visualize success! Become aware of your breathing and relax Focus on friendly faces to gain composure Watch food and beverage intake Get comfortable with audience before starting

Use Visual Aids Sparingly

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Don’t start slides right away Speak to audience and interpret slides Preview/proof slides before showing them Use remote control to advance slides Use blank slides strategically

Delivering with Presence

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Zoom Tips

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Place your computer on a platformLight from the frontBecome familiar with available toolsAdapt visual aids and delivery method

Agenda

Crafting a narrative with numbers Portraying data with clarity and precision Presenting with confidence, even virtually

TAC Way Fundamental 2: Communicate to Be Understood

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Know your audience Communicate in words and images that are easy

to understand Speak simply Avoid using lingo, acronyms, industry jargon Use simplest possible language to communicate

your message

Christina J. Moore, [email protected]

presenting with credibility and composure of... · 2020. 11. 5. · make the numbers stick don’t...

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