presenting to win your opportunity to make a difference
DESCRIPTION
Presenting to Win Your opportunity to make a difference. Barry Katz. 26 November 2009. Thank You. Authors@Google: Garr Reynolds. Thank You. Our Objective - What can you expect today?. - PowerPoint PPT PresentationTRANSCRIPT
Presenting to WinYour opportunity to make a difference
Barry Katz
26 November 2009
Thank You
Authors@Google: Garr Reynolds
Thank You
Our Objective - What can you expect today?
An Opportunity to increase awareness, acquire Practical tools and techniques to Plan & Deliver winning presentations
Better Presentations = Better Results Key Content
• Strategy - expect success
• Tactics – communicate success
• Time to practice
Presentation Action Plan
1. Take notes
Wha
t did
I lear
n?
Its All About People Established 2001
Applied Materials, AmdocsBMC, CACiti Group Coca ColaComverse Checkpoint EBay, ECI, Eli LilyFedEx, Intel Leo Barnett Microsoft, MotorolaNICE, Ness, Nokia Orange, Roche, Siemens , SanDisk, SAP, Teva…
Step Back
(but don’t fall off)
You are here
SHIFT
What you need to focus on
32
1
Make a Move
From
• Make Money
• Feature functionality
• Power Point slides
• Data Dump
• Monolog
ToMake Meaning
How we create value for YOU
Unique Experience,
SensationStory telling
http://www.ted.com
http://www.presentationzen.com
http://www.slideshare.net
Strategy – Expect Success
• planning for Plan & Prepare
Make a choice of
what is important
let go of the rest
Focus Your Message
Step 1- Define ONE clear objective
• What do you want your audience to Do/Think/Feel• Is it realistic? Resources - Time - Phase - Audience• Is it simple, specific, easy to understand• State objective at opening repeat at close • (Do you have a hidden objective?)
Example
Do: start, stop continue specific action item
Think: change, influence a perception
Feel: create a positive or negative attitude, emotion
• Connect to target audience specific interest, needs• Early and often• Rule of three
Example:• Make money save money• Save time, effort, pain• Create hope, inspire, motivate• Directly solve their problem address defined need
Step 2 – Establish WIIFM
Planning your PresentationKnow your BIG Audience
Adapt presentation to KEY audience
• Let them know you know
• Create as much interaction as possible
• What’s their objective/expectation? does it match yours?
• What did they do just before? What will they do next?
• Previous knowledge, experience, preconceived ideas?
• Who are the experts, supports, shakers and movers?
MBWA WIIFM
Step 3 – Phrase a take home message
• One memorable focused relevant sentence• Make sure it sticks
Example: • Repeat take home message• Story, quote, anecdote, example • Metaphor, analogy, comparison• Visual, demo, gimmick• Interaction
Winston Churchill 1874-1965
You ask what is our aim?
I can answer in one word.
It is victory.
Victory at all cost –
victory in spite of all terrors –
victory however long and hard
the road may be,
for without victory
there is no survival.
Step 4 – Make memorable Opening & Close
• Have a strong attention grabbing opening statement• Make a strong memorable closing statement • Is it relevant to here and now?• Learn it by heart
Example:• Question – Involvement • Link – Connecting• Story/Anecdote – Identify• Quote – Memorable• Mind reading - Empathy• Begin with the end – Get to the point
Step 5 - Why YOU are there
• Best way to introduce/position yourself• Choose a suitable state of mind• State your personal added value attitude• The person behind the information• Personally & professionally express your greatness• Network MBWA
Five Steps to Success
1. Clearly defined and stated objective
2. Strong appeal to target audience needs
3. Focused take home message
4. Memorable opening & closing statement
5. Personal added value
Tactics – Communicate Success
Its all in the delivery
•Passion
•Credibility
•Confidence
•Trust
•Simple
Its All About People
Your turn to Ask
Make Your Next Presentation
Your Best Presentation
Take the first step today
Thank you for being
[email protected] +972 522 642789