Safety with style

Presented to:

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GLOBAL PROBLEM: WOMAN WANT TO FEEL SAFE BUT ALSO LOOK FASHIONABLE

Put in local market crime statistics here

Local market crime statistic here

SOLUTION: ila security is the only company in the world offering women a solution to feeling safe but also looking stylish. For example, the ILA DUSK, a cute personal alarm that emits a high decibel

female scream when activated, comes in 12 stylish designs.

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ILA IS A PROVEN GLOBAL SALES SUCCESS: HERE IS SOME PROOF:

M&S in the UK: Following initial sales of 20,000 ila DUSK units in the first 8 weeks of launch, Marks & Spencer put in another order of 30,000 ila DUSK units. They wish to take remaining ila product range in 2010 and beyond

Shoppers Drug Mart in Canada: Displaying products at checkout and in their travel section, initial delivery of 5,000 units was delivered in May

V&D in Holland: This department store in Holland sold out of their initial order of 6,000 ila DUSK’s in the first few weeks on sale

Next in UK: This fashion retailer classifies the ila DUSK in their top 3 highest revenue generating accessories and a re-order of stock has recently been confirmed.

The Bay in Canada: Huge interest, sold 10,000 units from just 50 stores in first few weeks on sale in Q4 2009

Kesko in Finland: ila DUSK order of 6,000 units went onto their Department store shelves in April 2010

Orders also come in from fashion retailer Busby House in South Africa and Department store, Stockmann in Finland. Online sales at UK gift catalogue The Handpicked Collection – ila DUSK is their 3rd most profitable product out of 600 products sold

DUSK WORDLOCK

SPORT HOOK

PEBBLE

WEDGE

Padlock that uses words not Numbers. TSA approved for

travel to the USA

Pedometer, calorie counter, Clock and personal alarm in one

Door wedge alarm that triggers a piercing siren when breached

2 in 1 handbag hook and make up mirror

ILA PRODUCT RANGE

A fashionable personal alarm that emits a high decibel female

scream when activated. Available in a variety of designs

Discreet personal alarm to be worn on your key ring

WHY YOU NEED THE ILA RANGE:

Country-wide and city specific PR and marketing campaign with contribution from ila to help drive purchase and new customers to your stores (slides 9 & 10)

There is no Female Safety Brand anywhere in the world. Ila Dusk is proving the market as it is already the fastest selling new product at Marks & Spencer’s (slide 4)

Backed by BBH, the global branding agency that launched Levi’s & Audi to billion dollar companies. Ila Security is their flagship new innovation. (slide 6)

Products come in eye catching packaging specifically designed to drive sales andlook premium. In particular they increase gifting sales. (slide 7)

Ila has had fantastic response on blogs and online media. Ila will continue this to drive online sales. Over 25% of M & S & NEXT sales were online.

Eye-catching Point Of Sale material and packs that will drive purchase (slide 8)

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WHO ARE ILA SECURITY AND WHY DO WE EXIST?

ila Security Limited is a London based global business with a passion for developing stylish technology products and services - all with the aim of helping women feel safer

Backed by global communications agency giant, BBH, who have built global brands such as Audi, Levis and Johnnie Walker

ila is the global brand for female security, with products which are considered both desirable and indispensable

After all people’s safety is one of the core values of life, alongside shelter, food and money

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EXCITING ATTRACTIVE ILA PACKAGING:

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RETAILER POINT OF SALE OPTIONS:

ila FSDU

ila on counter display tray

ila DUSK’s on sale at Marks & Spencers in the UK

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EXTENSIVE COVERAGE IN UK AND CANADA PRESS – FURTHER PRESS TO COME IN YOUR COUNTRY

An instant hit with

CELEBRITIES

ANASTACIA ‘I love it, it’s brilliant’

NICOLE APPLETON ‘This is a great idea, and

fabulous gift for a loved one’

DANNII MINOGUE‘Amazing, why hasn’t

someone done this earlier’

Oscar goody bags coverage

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ILA PRICING:

• Dusk:• Pebble:• Sport:• Hook:• Wedge:• WordLock:

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ILA SECURITY, CONTACT INFORMATION:

ila PRODUCTS TAP INTO A UNIVERSAL HUMAN NEED. THE NEED TO FEEL SAFE

WHY NOT TAKE ADVANTAGE OF THIS OPPORTUNITY TO LEAD IN A GROWING CATEGORY