presented by: hatem m.r. abou-zeid hatemraz@ieee +2-010-3313-901
DESCRIPTION
CREATING EFFECTIVE. Arab Academy for Science and Technology Alexandria, Egypt. Presented by: Hatem M.R. Abou-zeid [email protected] +2-010-3313-901. Outline. Introduction What is a Branch Newsletter ? Before you start,.. The AAST IEEE SB Newsletter - PowerPoint PPT PresentationTRANSCRIPT
IEEE SBC & GOLD 2004, Passau, Germany
Academy for Science and Technology, Alexandria, Egypt
_____________________
Presented by:Hatem M.R. Abou-zeid
[email protected]+2-010-3313-901
Arab Academy for Science and Technology
Alexandria, Egypt
CREATING EFFECTIVE
IEEE SBC & GOLD 2004, Passau, Germany
Academy for Science and Technology, Alexandria, Egypt
_____________________
Outline Introduction
What is a Branch Newsletter ? Before you start,.. The AAST IEEE SB Newsletter
How are Branch Newsletters Useful ? Mapping branch goals into your newsletter content Other benefits of Newsletters
Newsletter Preparation Choosing the layout, style etc,.. Arranging content and editing After you finish,…
Your comments, questions and suggestions
IEEE SBC & GOLD 2004, Passau, Germany
Academy for Science and Technology, Alexandria, Egypt
_____________________
What is a Branch Newsletter ?
A newsletter is basically a public relations tool that serves to:
Maintain contact with members
Remind members of the benefits and services of the IEEE
Help build a sense of community and loyalty
Offer an opportunity to reach out to the local media
IEEE SBC & GOLD 2004, Passau, Germany
Academy for Science and Technology, Alexandria, Egypt
_____________________
Newsletter Content
IEEE & Branch Publicity
Announcements
Activities Reports
IEEE Email Aliases & Web Accounts
Advertisements
Contact Info
Tips & Fun
Quizzes
Comics & Jokes
Web Links
Did you know ?
TechnologyNews
Summaries of Spectrum articles
Tech. Exhibition reviews
Hot gadgets & products
IEEE SBC & GOLD 2004, Passau, Germany
Academy for Science and Technology, Alexandria, Egypt
_____________________
Before you start,.. How often will we issue the newsletter ?
Quarterly, monthly,... OR on an as-needed basis
Paper/electronic or both ? As a start, paper may be a better approach You can later switch to a combination
What will be the method of distribution ? Do I have a suitable emailing list ? How will I distribute the hard copies ?
Who is my target audience ? IEEE members and non-members, Professors, TA’s, companies,.. etc ?
English only, or bi-lingual ?
IEEE SBC & GOLD 2004, Passau, Germany
Academy for Science and Technology, Alexandria, Egypt
_____________________
The AAST IEEE SB Newsletter Currently Published on an as-needed basis
Planning to issue it monthly
Paper version A trial electronic version is in development Benefits of the electronic version include hyperlinks to our website and IEEE sites
Free copies placed in a folder next to the IEEE
notice board Also an emailing list of approx. 200 emails has been made
Audience includes students, Professors and TA’s English only
IEEE SBC & GOLD 2004, Passau, Germany
Academy for Science and Technology, Alexandria, Egypt
_____________________
The AAST IEEE SB Newsletter
IEEE SBC & GOLD 2004, Passau, Germany
Academy for Science and Technology, Alexandria, Egypt
_____________________
The AAST IEEE SB Newsletter
IEEE SBC & GOLD 2004, Passau, Germany
Academy for Science and Technology, Alexandria, Egypt
_____________________
How are branch newsletters useful ?Basically a branch newsletter is a
constant means of communication between you and the students at your university
Therefore, you can make use of your newsletter according to your branch’s needs and goals
Gradually your newsletter content should adapt
according to your needs
IEEE SBC & GOLD 2004, Passau, Germany
Academy for Science and Technology, Alexandria, Egypt
_____________________
Mapping your goals to your newsletter’s content (About the IEEE)
So what is the IEEE all about ?
IEEE Student Branches made for You !!!
Why should You join the IEEE ?
Ok. so what does it cost to JOIN ?
IEEE SBC & GOLD 2004, Passau, Germany
Academy for Science and Technology, Alexandria, Egypt
_____________________
Mapping your goals to your newsletter’s content (Spectrum)
Summarizing some extremely interesting Spectrum articles in a few simple words
IEEE SBC & GOLD 2004, Passau, Germany
Academy for Science and Technology, Alexandria, Egypt
_____________________
Mapping your goals to your newsletter’s content (Announcements)
Announcements and advertisements for your branch
IEEE SBC & GOLD 2004, Passau, Germany
Academy for Science and Technology, Alexandria, Egypt
_____________________
Mapping your goals to your newsletter’s content (Feedback)
Feedback can be obtained by getting the members to send replies to quizzes via email
You can give prizes to the first to send correct answers
IEEE SBC & GOLD 2004, Passau, Germany
Academy for Science and Technology, Alexandria, Egypt
_____________________
Mapping your goals to your newsletter’s content (Contact Info)
Don’t forget to include all the contact details
IEEE SBC & GOLD 2004, Passau, Germany
Academy for Science and Technology, Alexandria, Egypt
_____________________
Other Benefits of Newsletters
Besides the obvious benefits, a branch newsletter also:
Attracts training centers and firms when approached for sponsorship of your events
Helps build a sense of community and loyalty
Keeps faculty and university staff aware of your activities
IEEE SBC & GOLD 2004, Passau, Germany
Academy for Science and Technology, Alexandria, Egypt
_____________________
Newsletter Preparation
Design and Layout
Name Plate & Design
Footer
Styles for Newsletter Sections
IEEE SBC & GOLD 2004, Passau, Germany
Academy for Science and Technology, Alexandria, Egypt
_____________________
Newsletter Preparation
Column arrangement
Prominent sections and sub-headings
Easy to scan
Colourful
IEEE SBC & GOLD 2004, Passau, Germany
Academy for Science and Technology, Alexandria, Egypt
_____________________
Arranging Content
Introduction
Announcements
IEEE Information
Tech news
Page 1
IEEE SBC & GOLD 2004, Passau, Germany
Academy for Science and Technology, Alexandria, Egypt
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Arranging Content & Editing
Spectrum article
Brain Teaser
Did you know
Web links
Contact Info
Page 2
IEEE SBC & GOLD 2004, Passau, Germany
Academy for Science and Technology, Alexandria, Egypt
_____________________
Arranging Content & EditingDon’t forget to put a Smile
IEEE SBC & GOLD 2004, Passau, Germany
Academy for Science and Technology, Alexandria, Egypt
_____________________
Arranging Content & EditingDon’t forget to put a Smile
A physical Low Pass Filter
IEEE SBC & GOLD 2004, Passau, Germany
Academy for Science and Technology, Alexandria, Egypt
_____________________
After you finish,…
Ask yourself
Is the newsletter informative? Interesting? Well- written? Accurate?
How does it look? How compelling are the headlines?
What impression would it make on someone who is not familiar with the IEEE, e.g., a prospective member or industry executive ?
Proofread: Read the entire issue before it goes to the printer. Make someone else proofread it too.
IEEE SBC & GOLD 2004, Passau, Germany
Academy for Science and Technology, Alexandria, Egypt
_____________________
Your comments & questions please !!
Thank you very much for your kind attention !!!
[email protected]+2-010-3313-901