1Presented by | Date | Email@Break.com

2Source: comScore Media Metrix (Q3’09)

• Break Media consists of Break.com, our Break Media Properties and the Break Media Network sites.

• Break.com and the Break Media Properties offer a rich branding experience across male-dominated sites with substantial reach.

• Break Media Network reaches an extensive young male demographic and over 25% of the total Internet audience.

Break Media

3Source: comScore Media Metrix (Q3’09)

• According to comScore, Break.com provides digital content to over 5 million unique U.S. visitors per month.

• Break.com is the online video and entertainment platform that speaks to, understands and listens to young men.

• Offers original and user-generated content alongside a distinctly male editorial voice.

• Break.com brand reflects a unique attitude, point-of-view and sensibility that is genuine to the guys who populate the site.

Break.com

4

AllLeftTurns.com With Break’s trademark edge, humor, and insight, All Left Turns offers breaking news, race previews, commentary, and gossip, for the plugged-in NASCAR fan who’s tired of getting all his info from the big sports portals.

CagePotato.com Cutting edge, topical, and brutally funny, Cage Potato offers breaking news, analysis and gossip about the exciting sport of mixed martial arts (MMA).

HolyTaco.com Men’s lifestyle site offering humorous daily features on stuff relevant to guys: gear, gadgets, how-to and celebrity gossip.

ScreenJunkies.com Honest, no-holds-barred reviews, recaps, breaking news, and previews of the shows and movies that guys need to know about now.

MadeMan.com Break’s new lifestyle destination site, MadeMan is the go-to site for guys who want to live large and be in the know. Now the parent site to the highly recognizable Chickipedia.com!

Break Media leverages its understanding of guys to offer properties in response to advertiser or user interest levels.

Break Media Properties

5Source: comScore Media Metrix (Q3’09)

• The Break Media Network consists of hundreds of premium websites across a variety of genres of interest to men including Entertainment, Lifestyle, Music, Gaming, Technology & Sports.

• Our Network reaches over 51 million unique visitors in the U.S. each month.

• The Network delivers extensive reach and advanced targeting solutions for display and video campaigns.

Break Media Network

6

Entertainment Music Gaming Technology Sports

Break Media Network: Premium Sites in Key Male Genres

7

• In April 2009, Break Media acquired HBO Labs—the digital arm of HBO—and has gone on to produce original series and branded entertainment for scores of advertisers. 

• Break Media is now the most comprehensive content development resource and distribution channel for advertisers seeking to target the young male demographic.

• The Creative Lab consists of established writers, directors and producers from the online video world who create, promote and distribute premiere content that is targeted to guys.

• Our Creative Lab is focused on developing original humorous videos for Break.com.

NEW Creative Lab

8Source: Break Media “Study of Men” (2009)

Break MediaResearch Highlights

70% of users watch movies, TV

shows or sports videos online.

72%of users watch movie

trailers and game trailers online.

79% of Break users watch TV (cable or broadcast) at

least once a week.

44% of users prefer to watch

Funny/Humorous videos.

58% of users say their favorite

sport is football (NFL).

68% of Break users play video

games once a week or more.

We Know Our Audience

9Source: Break Media “Study of Men” (2009)

42% of guys say their favorite sport is basketball (NBA).

56%of guys prefer short skirts

over low-cut blouses.

74% of guys are currently in a

romantic relationship.

70% of guys play video games

at least once a week.

27%of guys prefer to

watch sports videos over any other genre.

35% of guys say their

favorite sport is Martial Arts/MMA/UFC.

Break MediaResearch Highlights

We Know Guys

10

ALL AUDIENCES Total Unique Viewers (000)

Videos(000)

Viewer Penetration

Videos per Viewer

Minutes per Viewer

1 Break.com 9,878 63,370 6% 6 25

2 Comedy Central 8,414 36,727 5% 4 31

3 CollegeHumor.com 1,723 8,639 1% 5 26

4 FunnyorDie.com 1,391 2,446 5% 2 12

5 TheOnion.com 422 2,549 0% 6 25

MEN 18-34 Total Unique Viewers (000)

Videos(000)

Viewer Penetration

Videos per Viewer

Minutes per Viewer

1 Break.com 2,639 21,572 9% 8 34

2 Comedy Central 1,735 13,266 6% 8 70

3 CollegeHumor.com 611 3,896 2% 6 32

4 FunnyorDie.com 411 795 1% 2 13

5 TheOnion.com 125 1,118 0% 9 37

“Break.com is rated as the #1 Humor site online!”

Source: David Colker, “Comedy sites are the big gainers on the Web,” Los Angeles Times, Sept 22, 2009Source: comScore Video Metrix (Q3’09)

Break.com is the Top Comedy Website

11

Rank PropertyUnique Visitors

(000)

1 Break Media 51,066

2 Heavy Men’s Network 25,582

3 Gorilla Nation 25,466

4 ESPN 24,789

5 IGN Entertainment 19,809

6 CraveOnline 14,491

7 UGO Entertainment 12,418

8 Spike Digital 6,294

WebsiteVideos per Viewer

ESPN.com 10

Break.com 6

IGN.com 6

CollegeHumor.com 5

Spike.com 4

ComedyCentral.com 4

Heavy.com 4

UGO.com 3

Break.com is a leader in Videos Per Viewer! 2

Break Media ranks 1st in Unique Visitors among top rated competitors. 1

Break.com has a high composition of Men 18-34. 1

Rank  Property Index 

1 Break.com 320

2 GorillaNation.com 269

3 CollegeHumor.com 196

4 ESPN.com 186

5 ComedyCentral.com 171

6 IGN.com 167

7 Heavy.com 165

8 CraveOnline.com 162

1 Source: comScore Media Metrix (Q3’09) & Nielsen @Plan (Fall 2009)2 Source: comScore Video Metrix (Q3’09)

Where We Stand: The Numbers Don’t Lie

12

Rank WebsiteVideos (000)

1 Google Sites 2,665,129

2 Break Media 316,871

3 Hulu 171,800

4 Fox Interactive Media 142,553

5 Viacom Digital 113,974

6 Microsoft Sites 88,005

7 Yahoo! Sites 69,764

8 Turner Network 66,687

9 CBS Interactive 36,716

10 Facebook 30,834

11 Tremor Media Video Network 28,887

12 VideoEgg.com 28,774

13 BrightRoll Video Network 25,947

Rank Website Unique Viewers (000)

1 Google Sites 25,390

2 Fox Interactive Media 13,631

3 Yahoo! Sites 9,718

4 Hulu 9,691

5 Break Media 9,574

6 Microsoft Sites 9,469

7 Viacom Digital 8,413

8 CBS Interactive 8,075

9 Tremor Media Video Network 6,619

10 Facebook 6,265

11 Jambo Media 5,928

12 BrightRoll Video Network 5,918

13 Turner Network 5,579

Source: comScore Video Metrix (Q3’09)

Leading Online Publisher Among Men 18-34

13

Property Total Unique

Viewers (000)Videos(000)

Viewer Penetration

Videos per Viewer

Minutes per Viewer

Break Media 9,574 316,871 31% 33 99

ESPN 3,701 45,469 12% 12 17

Spike Digital 2,308 12,874 8% 6 17

Heavy Men’s Network 2,039 8,662 7% 4 11

CollegeHumor Media 1,827 7,322 6% 4 13

Comedy Central 1,735 13,266 6% 8 23

Gorilla Nation 1,357 4,718 4% 3 6

IGN Entertainment 1,351 7,757 4% 6 9

Break Media offers significantly more videos and reaches more young men between the ages of 18-34 than similar online video entertainment sites.

Source: comScore Video Metrix (Q3’09)

Break Media Dominates the Competition!

14Source: comScore Video Metrix (October 2009)

VIDEO AUDIENCE: ALL 18-34 Videos (000)

Videos per Viewer

Minutes per Viewer

Composition Index

Total Unique Viewers (000)

1 Break Media Video Ad Network – Potential Reach 705,832 38 90.8 111 18,604

2 BrightRoll Video Network – Potential Reach 270,063 14 14.3 109 18,986

3 BBE – Potential Reach 170,797 7 18.1 106 23,086

4 Tremor Media – Potential Reach 165,481 6 17.1 105 25,893

5 VideoEgg.com 39,453 5 1.2 119 7,487

6 Digital Broadcasting Group – Potential Reach 37,132 4 6.8 102 8,698

VIDEO AUDIENCE: MALES 18-34 Videos (000)

Videos per Viewer

Minutes per Viewer

Composition Index

Total Unique Viewers (000)

1 Break Media Video Ad Network – Potential Reach 418,757 37 92.1 121 11,344

2 BrightRoll Video Network – Potential Reach 156,724 14 14.7 115 11,178

3 BBE – Potential Reach 98,929 7 17.4 111 13,609

4 Tremor Media – Potential Reach 98,341 7 18.9 108 14,874

5 VideoEgg.com 24,916 5 1.3 130 4,537

6 Digital Broadcasting Group – Potential Reach 21,567 4 6.4 107 5,095

Break Media Network: Research

15

Top Brands Have Partnered with Break!