fast break: the pistons bring real-time to email
TRANSCRIPT
FAST BREAK: DETROIT PISTONS BRING REAL-TIME TO EMAIL
JASON SCOTTDirector, eMarketing
Palace Sports & Entertainment
Detroit Pistons
JASON WHO?
PALACE SPORTS & ENTERTAINMENT
HOOPER!
TICKETING: PRESALE… ONSALE?
Ugh… the presale code
doesn’t work !?!
TICKETING: PRESALE… ONSALE?
PRESALE ONSALEBEFORE
Time sensitive offers
CHALLENGE
OPENS
TIME
TICKETING: PRESALE… ONSALE?
DURING AFTERBEFORE
TICKETING: PRESALE… ONSALE?
RESULTS
• $275,000 in direct ticket revenue
• Significant DECREASE in the number of inbound complaints
PISTONS PREGAME EMAIL
CHALLENGE
Incorporate real time content
PISTONS PREGAME EMAIL
PISTONS PREGAME EMAIL
AFTERBEFORE DURING
LIVE GAME STATS
PISTONS PREGAME EMAIL
Pistons App
Device TargetingLive Traffic Map
Gear Up for the Game
Upcoming Games
PISTONS PREGAME EMAIL
OPEN EMAIL
GENERATE IMAGE
SEND EMAILS
HOW IT WORKS
PISTONS PREGAME EMAIL
RESULTS
• 49% LIFT in mobile engagement time
• 15% LIFT in click-through rate
• 10% LIFT in reopens
• Improved ingress and egress
MEMBERSHIP: PISTONS REWARDS
MEMBERSHIP: PISTONS REWARDS
Develop a
personalized season
in review Pistons
Rewards email
CHALLENGE
MEMBERSHIP: PISTONS REWARDS
RESULTS
• 26% LIFT in click-though rate
• 90+% renewal rate
• POSITIVE feedback from members
IT’S OFFICIAL…
WE’RE MOVING DOWNTOWN!
