Fabrizio Mulas, CEO

fabrizio@everywheresport.com

Real Time Social Sport

We know sportsmen have specific needs.

We make innovative software for supporting them,

everywhere, every day

Everywhere Sport Sport without boundaries

Needs

Sportsmen have specific needs…

… beginners need help and advices

… amateurs need workout tools and support

… advanced need professional tools and trainer supervision

Business Idea

Market place of sport professionals

2) Request a workout plan 1) Use our Apps

3) The coach creates the plan

SEAMLESS

EXPERIENCE

4) He uploads the plan on your App

5) Now the virtual coach

will train you!

Business Idea - Demo

Follow the Virtual Personal Trainer

Innovations

University Spin-off, 4 years R&D in Human Computer Interaction

Digitalization of

trainers/clients relationship

Business model innovation

Lower costs

Unexplored potential market

Products Overview

Beta already on the Play Store

(8.000 downloads)

iOS version in development

Product already on the Play Store

(70.000 downloads, >5.000 workouts/month)

iOS version in development

Prototype not online

In development

Everywhere Race! Sport without boundaries

Everywhere Trainers! Where coaches meet sportsmen

Everywhere Run! Challenge yourself

Competitive Advantages

Real Time Challenges

Other

Social Features

Remote Personal Trainer

Offline Challenges

Challenge yourself

Live Tracking

Virtual Events

Competitive Advantages

There is not a fitness/sport professionals market place

Competitors offer only standard training plans

We differentiate for the real time virtual races and for the remote personal trainer

There is not a structured and fully digitalized offer

Market Opportunity

who download apps have downloaded a health app 29%

of people

worldwide will be using mobile health apps by 2015 500 million

People

Global revenue for mobile healthcare apps: 17 Billion $

Financial Projections & Business Model

Estimation based on 300.000 registered users in 4 years

of 500M mobile health

app users 0.05% (3 to 5)% buy some services/add-ons

We sell: • Standard training plans

(not personalized): 9 €

• Premium training plans (customized by professional trainers): 30 €

our fee is 20% € 0,00

€ 0,20

€ 0,40

€ 0,60

€ 0,80

€ 1,00

€ 1,20

€ 1,40

€ 1,60

1 2 3

€

Millio

n

Years

Income Expenditures

Planning

Digital advertising tests (on different channels)

Bloggers, Forums, Social Network

Advertising campaigns and continuous metrics calculation

Direct and indirect Marketing Strategy

Partnership

Fund needed 250.000 €

Milestones 3 months for selling standard training plans

5 months for selling premium training plans

Fabrizio Mulas

Engineer, PhD CEO

Salvatore Carta

CEO of Xorovo CTO of Applix Lead Mentor

Scientific Responsible

Execution

1 Developer 1 UX Designer 1 Social manager

1 Blogger

Team

Paolo Pilloni

PhD Main Developer

Luisella Piredda

Psicologa Psicoterapeuta Product

Development

Research group (Everywhere Sport is a university spinoff)

1 Post doc 1 PhD

2 Fellows

Stefano Amico

Engineer Business Developer

Fabrizio Mulas, CEO

fabrizio@everywheresport.com

Everywhere Sport Sport without boundaries

Real time social sport as never before

Innovative software for every day sport