what works in silicon valley doesn't work everywhere: how to apply lean startup in asia--and...
TRANSCRIPT
![Page 1: What Works in Silicon Valley Doesn't Work Everywhere: How to Apply Lean Startup in Asia--and Win the Emerging Global Startup Wars by Kevin Dewalt](https://reader036.vdocuments.us/reader036/viewer/2022081414/5880c4e11a28abba3b8b6479/html5/thumbnails/1.jpg)
How to Apply Lean Startup Tactics in Asia – and Win the Emerging Global Startup Wars
Kevin Dewalt, Beijing China
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So why should YOU care about Asia?You are here
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Win America 1st
Win Here
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Win America 1st then expand
Win HereThen Here
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2009 2010 2011 2012 20130
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2009 2010 2011 2012 20130
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WhatsAppWeChat
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Fast growth in Asia expand to America
Expand Here
Start Here
Expand Here
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Asia Growth Global partnerships, endorsements
Expand Here
Start Here
Expand Here
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WhatsApp now growing in Asia!
Expand Here
Start Here
Expand Here
Expand Here
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Get CRUSHED - even in America - by Asian competitors
So why should YOU care about Asia?
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Get CRUSHED - even in America - by Asian competitors
or
Build a BIGGER, STRONGER company by winning in Asian markets
So why should YOU care about Asia?
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Your Old Plan
Win HereThen Here
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Their Plan
Crush You HereStart Here
Crush You Here
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Your New Plan Enter Asian Markets Early!
Start Here Expand Here
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What Works in Silicon Valley Doesn’t Work Everywhere
Lean Startup? YES!Customer Development? YES!
Theory same - execution different
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Start exploring Asian markets at Product/Market fit
Too early – keep searching
Too late – get killed
About here
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Assume nothing about the customers & culture
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Get advice on doing Customer Development there
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Most Important!
Find local Lean Startup experts & get advice
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Some specific tactics
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In Silicon Valley we talk openly about problems
?
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Asian Customers: “We have NO problems!”
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Don’t be direct - create a conversation
• Talk about industry trends• Bring them valuable information
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Silicon Valley has a language for strategies
MVP
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Strategies may not translate
• Partners, investors, employees don’t have language or context – might be new to them.
MVP?
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Focus on tactics & outcomes
“Let’s build something small first - to see if they buy.”
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In Silicon Valley we believe in meritocracy
Best = win
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Relationships (sometimes) trump value关系
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So give, share, help, teach – become “someone worth knowing”
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Asia is your greatest threat opportunity
• Start early• Get local help• Adapt Lean Startup to local market• Teach & help to build relationships
Want more? kevindewalt.com/lean_asia @kevindewalt