presentation\dws detailer for projects team
TRANSCRIPT
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Projects Segment- Exterior Paints Category
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Requirements & Concerns
• Durability and Protection• Choice of Colour• Choice of Finish- Smooth, Texture• Applicator issues - workmanship
Projects Segment- Exterior Category
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Client’s Exterior Needs
DesignerFinish/Textures UV
Protection
Freedom from Film failure
Rich, smooth Looks on tiles, walls, bricks etc.
Longer Life
Why no variety in looks ?
Ordinary productFor Hot weather ?
Why cracking & flaky surfaces?
Why same paint for wall, tile, stone, brick ?
Why only 4-5 years?
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Hierarchy of Needs
Wide Range of Colours
Crack Bridging
Non-Fading
Water Resistant
Anti-Fungal
Anti-carbonation
No cracking / peeling
LONGER DURABILITY
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Enemies of Exterior Substrates
• UV rays in Sun light throughout the year• Extremely hot summers • Dust / Dirt in environment • Bad plastering (hollow inside or less cement in plaster)
and not properly cured• Usage of poor quality concrete
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Exterior’s Biggest Enemy
Enemy 1 : SUN
Enemy 2 : SUN
Enemy 3 : SUN
ICI Paints Global Technology aims to understand effects of Harmful UV rays on Exteriors …..
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United Arab EmiratesAnd 100 % of UAE is really exposed to SUN !
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Water Resistance
UV Resistance
Crack Bridging
Flame Retardant
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Eco-Friendly ProductNo added LeadNo added Mercury
• Anti-Carbonation coatings reduce CO2 attack (recommended for all car parks)
• “Surface Spread of Flame” certified to• BS 476 Part 6:1989• BS 476 Part 7:1997
• BBA Agreement Certificate No. 97/3383
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Available in various Smooth and Texture finishes
Dulux Weathershield Masonry Paint – SmoothAnti-Carbonation and Water Vapour Permeable coatings for Exterior Masonry
Dulux Weathershield Masonry Paint -Texture FinishesHigh Performance Texture Finishes for Exterior Masonry
0
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AGLP recently Conducted In Depth Research with 250 Clients/ Consultants/Project Managers in UAE
• 78% want “High Quality Paints”• Ready to pay premium for “Quality”• Specifiers want durable, tough coatings• 56% seek “Crack Bridging & Anti-Carbonation”
properties for exteriors & car park areas
RESEARCH INSIGHTS
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Exceptional Performance*
Properties Weathershield Other Exterior Emulsions
Crack Bridging
Resists Dampness
UV Resistance
Flame Retardant
Crack Bridging
*Independent test results
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Villa Maintenance Smooth Finish Texture Finish Full Epoxy
Exterior Area, sq.m 800 800 800
Material Cost, Dhs 3,000 5,000 10,500
Labour + Profit, Dhs 8,000 12,000 14,000
TOTAL COST, Dhs 11,000 17,000 24,500
Exterior Painting System Costing
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Villa Maintenance Smooth Finish Texture Finish Full Epoxy
Exterior Area, sq.m 800 800 800
Material Cost, Dhs 3,000 5,000 10,500
Labour + Profit, Dhs 8,000 12,000 14,000
TOTAL COST, Dhs 11,000 17,000 24,500
Life Expectancy, YearsWeathershield 15 10 8
Competitor A 10 8 5Competitor B 12 8 6
Life Expectancy v/s Competition
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Dh10,000 Dh10,000Dh10,000
Dhs11,000Dhs11,000 Dhs22,000
Dhs30,000
Saves
Dhs 8000
Savings upto 30% !!
Dulux Weathershield system – Extended redecoration cycles & reduced maintenance costs
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Only One Solution…..
Technical Brochures &
Colour Tools
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Only One Solution…..
Technical Brochures &
Colour Tools
Available in a complete range of over 1000 beautiful colours
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With Dulux formulation based on unique ICI resin, not only protects for 15 years*, it will also keep that just-painted look for longer !
*Dulux Weathershield Masonry Paint- Smooth
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Targeted towards Specifiers
& Homeowners
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• Focused and dedicated “Projects Team”• Joint Specification writing • Strong Technical Service and application
support• On-site services and interactions:
– sampling– review of painting quality– timely delivery
• Prompt and Professional problem solving
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LANDMARK PROJECTSPainted with Dulux
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LANDMARK PROJECTSABU DHABI
• Abu Dhabi Fund building• Mina Mussafah• ADIA Headquarters• Abu Dhabi Trade Center• Marina Mall• 150 Villas, Al Khalidiyah• 87 Villas, Al Salaam street
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LANDMARK PROJECTSDUBAI
• Mall of the Emirates • EMAAR Community Centre• Burjuman• Ibn Battuta Mall• Arabian Ranches (>1000 villas)• Healthcare City• Discovery Gardens• Jumeirah Lake Towers • Dubai Mall • The Old Town
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EMAAR TOWERS
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GREEN COMMUNITY
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THE WATER WAYS
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THE GREENS
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IBN BATTUTA MALL
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RITZ CARLTON, Dubai
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VILLAS, Dubai
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VILLA, Dubai
MOSQUE, Dubai
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VILLAS, Dubai
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VILLAS, Dubai
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271 Villas, Dubai