presentation1.herb

7/30/2019 Presentation1.HERB

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Gentle Green Touch


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Gentle Green Touch is a start-up businessspecializing in hand-made herbalproducts created by Cosmetic Herbal

Shine company.

Gentle Green Touch is a provider ofherbal products including herbal therapy

packs, soaps, Wort oil, balsam eyepacks, salves, moisturizers, herbal bathbags, and bath powder.


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All Gentle Green Touch are made fromherbs that are either garden grown or

gathered in local fields or wooded areaswhen they are at their peak of maturityand the concentration of activeingredients is highest.


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The mission of Gentle Green Touch is tocreate herbal products that heal sooth

and cleanse our customers.


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The objectives for Gentle Green Touch areas follows:

Achieve sales goal of $120,000 duringfirst year of operation.

Achieve a regular customer base of 10

companies. Increase sales by 15% during the second

year of operation


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Gentle Green Touch is located in a 2,000square foot manufacturing space in

the Malaysia Industrial Park in MerlimauMalacca


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The product line of Gentle Green Touch isas follows :

Herbal Therapy Packs

Wort oil

Balsam eye packs Salves, Herbal bath bags

Moisturizer for face and hands

Soaps and Bath powder


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Focus on two target market:

1. Herbal Heath Products:

The product produce is home to a

number of small-to-medium size herbalheath product companies.

2. Herbal Beauty Products:The product produce is also home to anumber of small-to-medium size herbal

beauty product companies


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Herbal health products dominate sales but herbalbeauty products have been growing in popularityeach year.

Gentle Green Touch will focus on the smallcompanies serving the Malaysia regional market.Many of these smaller companies aggressively seekout new products that they can add to theirproduct line. The cost of manufacturing all these

items themselves is prohibitive so they contract withthird party vendors to supply product.


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SWOT Analysis

1. Strength

Strength is attributes of company that

are helpful to achieving the objective. The strength of Cosmetic Herbal Shine

convenience to take tender from the

government which our capital areborrow from the KoperasiKeusahawanan.


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2. Weakness

Weakness is attributes of the company

that are harmful to achieving theobjective.

Cosmetic Herbal Shines weakness are

capital to start the business are too highcompare with others business and wehave others competitors which areproduce same organic product


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3. Opportunities

Furthermore our government have beenencourage us to involve I n agriculturesince in 2007 , about one third of theworld's workers were employed inagriculture. For the Bumiputra

entrepreneur our government haveprepared capital to start the business sothis is the opportunities for us to be theyoung entrepreneur.


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4. Threat

Threat is external conditions which could

do damage to the objective. The threat that have been force in

Cosmetic Herbal Shine are competition

from others supplier. Furthermore is theprice of the organic product are notstable


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Cosmetic Herbal Shinehas sold their herbal productsat craft fairs in the region for the past five years.

Quality is also an important factor because word of

mouth is one of the strongest marketing tools withherbal products. The local success of an herbalproduct many times leads to a larger companyprocuring the product for their line.

Quality and timeliness are the essential factors inbeing successful as a supplier to an herbal productcompany. This is especially true when the product isre-packaged as part of a gift basket. A delay indelivery will impact the company's ability to meet

delivery deadlines


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Gentle Green Touch will focus first onbuilding a client base with herbal healthproduct companies. Cosmetic Herbal Shinewill be responsible for marketing thecompany's services to potential customers.

Currently, the company has been

successful in acquiring 2 contracts with thefollowing companies:

1. Felda Mints Products

2. Skins Walker Products.


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Cosmetic Herbal Shine group has five yearsof experience in the herbal productindustry. This group has worked and

operated in Cherry's Herbal Productsand Safe Sky Soap. They has maintainedtheir contacts in the industry and hasalready signed contracts with Felda

Products and Skins Walker Cosmetic Herbal Shine will build on these

successes and market her product line toherbal product companies through face-to-face selling.


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Gentle Green Touch anticipates thatsales will start quickly. The first billing willbe sent out in mid-May.

The following sales forecast table andchart are for three years. Monthly figuresfor the first year are in the appendix


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Cosmetic Herbal Shine group will marketthe company's product line at regional

craft fairs.

Cosmetic Herbal Shine group will alsolaunch the Gentle Green Touchwebsite.


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Cosmetic Herbal Shine had built theirbusiness from a part-time craft activity to

its current production level. Their currentstaff should be sufficient for the first twoyears of operation. It is possible thatthere will be additional hiring during the

third year of operation.


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The following topics cover the financialplan for Gentle Green Touch. The tables

show annual figures. Monthly numbersfor the first year are in the appendix


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The monthly break-even point isapproximately $17,000


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The following table and charts highlightthe projected profit and loss for three

years


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The following table and chart highlightsthe projected cash flow for three years.


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Pro forma cash flow


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The following table highlights theprojected balance sheet for three years.


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Business ratios for the years of this planare shown below. Industry profile ratios

based on the Standard IndustrialClassification (SIC) code 5122, Drug,Proprietary, and Herbal, are shown forcomparison.


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Ratio analysis


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presentation1.herb

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