How effective is the combination of your main production and ancillary text.

As a group we thought a good way to promote an artist would be to create a music video and on top of that create a digital and a website.

Our genre is R&B song, we feel that our digipak suits our genre due to the two pictures we have used to combine together to make something different. The first image captures the sunset with the houses in the distance and you have the main picture on top which is of her sitting on a stair case. We wanted to show the view she sees and the environment she lived in. The reason why we this this was because doing our research we saw that no other artist did exactly what we did, which is why ours is different and better.

When producing the track list we had to make sure the font and colour was somewhat different to other track list. To make it look like a track list we added a bar code and the label she is signed to. We wanted to make the background image link to our front cover digipak so we took another picture of the sunset in another location.

Track list

The inside of the digipak has a picture of the artist and the male artist who is featuring in the song. And another image which is similar to the front cover. The last image has a message for her fans who will buy the digipak. The unfortunate side to this is that we didn’t produce a templet where you can place the CD.

The inside of the digi-pak

The reason why our digipak link to our music video is because the digipak contains a picture of Nita Muretzi and as soon as the audience see her they would know who it is about.

PHOTOS

How did you use media technologies in the construction and

research, planning and evaluation stages?

Research

Research- our research consisted of finding out what our age range is, what genre to pick from, how our audience enjoy listen to music either by radio, YouTube, Spotify, iTunes or music channel. To find out these information and more we created a survey monkey on a website and sent a link around by email to years 12/13 students, at this point we knew who our focused group was (16+).

On top of the questionnaires we did music videos analysis by doing this I was able to see the different way artistes used there lyrics to link in with the misé-en-scene, props and cinematography to be able to tell a story to the audience. I searched up three different music videos on YouTube using a PC. Youtube helped our group to get a better understanding of music video in our genre and this has helped us as a group to create narrative music video. One of them was waterfall by TLC, hate it or love it by The Game ft 50cent and Price tag by Jessie J. For each of the music videos I spoke about the misé-en-scene, cinematography, editing, and sound. Wix has allowed me to get all my research on my blog which made it look like a convincing music video.

At the start of our project we chose to do Jon Bellion who is a pop and hip-hop artist, we chose to do The wonder years, which is a song produced by him. All the research and information for this genre had been on our blogs however while starting to film we started to loose interest in the song and we didn't have enough people to cast in the music video and finding a location which had suitable scene for our music video. In the end we made a decision to change our music video to something we will enjoy producing

Research - History

Before starting anything we had to research the history of music and how it has changed. First music video was first broadcasted on MTV’s on August 1st 1981. Frist song which was published was ‘The Buggles’ with the song ‘Video Killed The Radio Star’.Doing this Research gave me ideas as to what to created a music video and how I would learn from this. Following from this I had to analyse music videos. I used YouTube to search up the three songs I wanted to analyse and find out how each component of music video came together to produce a music video, for this to happen we needed a narrative and scenery.

Research- Digi-pak When producing our digi-pak we needed to get ideas so we used the internet (google) to see how other digi-pak looked like and how we could make ours different.

This is our digi-pak which to me is good enough because we put in the effort to make it look like a real digi-pak.

I researched different album cover and digi-paks that were recently produced because it was modern and we were able to relate to it. Thanks to Google we were able to do this research easily. I could have done more research however due to the time wasting( we having problem to film and two weeks before the deadline we changed the song) I had to rush my blog.

Research- WebsiteFor the website research I did Jhene Aiko due to the fact that we are redoing one of her song. I did a power point and added it to slideshare. We wanted to make her website similar however we wanted to add ur own touch towards it. The way we did this was my changing the design.

Planning

We presented our pitch of our initial ideas as group to our class mate and then the next step was to post it on YouTube to be able to blog it. Being able to present it to our class mate it enabled us to get feedback from them and made us improve for the criticisms we were getting.

The next step was to create a mood board for our music video. At first the genre of our music video which was Hip Hop, so we did a pop mood board but near the end we changed the music video which meant that the genre was different (R&B) so I did an R&B mood board.

When changing the song it made it easy to for us to plan as a group because we didn’t really need to do casting because we got one member of our group to be the main character and used the same boy who was in the old music video to feature in the song. He was great help because he was willing to do anything to help us.

When planning this, I was able to record everything we had done together as a group. I did this by using a website called wix which enabled me to design my blog and move text around and add images. However when presenting the PowerPoint the lighting wasn’t good therefore the words we not visible and the fact that we film it with an iPad 2 to post it on YouTube, the writing just looked blurry.

This is our old mood board but because we have changed our song we had to do a new mood board.

Production through the stages

For my AS production I used final cut pro, it was hard to use however I got the hang of it because I watched YouTube tutorial to help me figure how it works and how I am able to editing. During that year I gained the confidence to learn to edit and since then I have started to enjoy media and since I have put my heart and soul into it.

Before I used Final Cut Pro I used cute cut to film our prelim. It was really easy to use and I understood how it functioned so I felt that I should challenge myself, so I went on to using Final Cut Pro to edit my AS production. Due to the experience with Final Cute Pro I thought It was best to us it for the A2 media music video.

When editing the music video I had to make sure that the lip sink was on time with the music. Also making sure that there were different angles to make the music video look interesting for our audience. On top of the angle changing I made sure I added some effects so that it wasn’t bland and boring for our audiences.

Production construction For our production we filmed with a canon 5500 camera, which gave high quality images this meant that the focus was on point.

I was the editor and sometimes I took the role of a director. I would always share my opinions and also listen to my groups opinion so that we could improve our work. This year I was able to learn how to focus with the camera, which was quit simple.

The disadvantage when using a cannon indoors is that when filming it doesn’t secure the lighting, the camera picks up an effect that causes the whole image to look poor and spoil the clear images.

However we were able to hid all the flaws because we added the effects so that the lighting wouldn’t be noticed as much.

After filming we made sure that we took the images off the CD card on to the mac because we saw that other groups were having their film deleted so we didn’t want that to happen to us.

Evaluation

We have four question and from the four we all have to answer one as a group. We did a vodkas using an ipad2 and posted on YouTube so that I can embed it on to my blog. Our video lasted 7 min because we spoke of the mise-en-scene, editing, sound and props. We spoke about the things we could have done to improve the music video, what went well?, why did we change our song? What is better with this song than the other song ?. What would have made it better is if we could have edited and every time we would speak about a certain thing we could change it to a screenshot or a scene in the music video to show what we are talking about.

I used wix for my blog because I felt that it allowed me to be myself when it came to designing and I was able to add on YouTube videos and pictures from Google. At first I posted videos on YouTube however you couldn’t watch it because It wasn’t embedded. I learn from one of my peers how to import the videos on my blog and being able to watch it.

Overall I feel that we worked hard as a group and we achieved in what we wanted to do. I'm proud of the results .

Our Music Video

https://www.youtube.com/watch?v=eHG_g6U9ObQ