Presentation to Joi Ito

Ravi BhushanVP. Business Development

“Locomi’s vision is to become the preferred Location based services provider across major mobile platforms and networks in India”

The Problem

• Local search in India today is not Location Centric– WAP based sites for largest local search providers e.g.

Sulekha, Infomedia, Just Dial– Lack of comprehensive database of geocoded locations

for Points of Interest

• Local Search is not social– Search becomes more useful if there is user data added

to it e.g. reviews– Greater awareness if integrated with online social

presence

• Local Search is not discovery centric– Good for specific queries, not great for browsing

• Local Businesses have no way of targeting users in vicinity

The Solution

• Comprehensive Geocoded locations data– F&B, Retail, Utilities, Enertainment, ATM’s– 12 cities in India

• Partnerships for events, movie listings• Social

– Existing applications on Facebook & Orkut– Integration with mobile applications

• Current development on Symbian, iPhone

Business Models

• Advertising– Premium, targeted– F&B, Retail, Banks, Movies, Events– Web (SEO), Mobile– Perishable Inventory

• F&B Promos for inventory with an expiry date

– Branding

• Lead Generation– Deals, Promotions, Coupons

• Ticket Purchases– Events, Movies

• Licensing Content

Marketing & Sales

• Marketing– Word of Mouth, enabled by integration with social

networks– Presentations in startup events– SEO for the Locomi website– Travel organizations – Partnerships – Sulekha, Buzzintown, Bookmyshow

etc– Tieups with newspapers, local classifieds

• Sales– Business Development Centre with 20 consultants

– 1 per city– Target top 200 restaurants, retail & entertainment

outlets

Competitors

• Portals– Sulekha– Burrp (F&B, Events only)

• Search– Justdial– Asklaila– Onyomo– Yulop– Google, Yahoo– Ziva Software

The Team

• Sumit Shah – CEO & CTO, Locomi– B.Sc. Computer Engineering, Minor in Business, USC, Los Angeles

• Siddharth Vanchinathan – Head, User Experience, Locomi– B.E. Electronic and Communications Engineering,

Manipal University, India– Product Designer, Ergoform

• Ravi Bhushan– Head, Business Development, Locomi.com– B.Sc. Information Systems Management, B.B.M Singapore

Management University (SMU), SMU Scholar, VP & Founder Entrepreneurship Society

– Business Development Consultant, Oracle Corporation Singapore

Financials

• Current Funding– Friends & Family round of USD 40,000– Expenditure till date USD 30,000

• Forecasted Expenditure– 2009: USD 108,000– 2010: USD 211,000

• Forecasted Revenue– 2009: USD 0– 2010: USD 155,000– 2011: USD 850,000

Milestones

Execution till date• Beta version of Facebook application

– Gathered feedback, 100 users– Redesigned application released Feb 1st – 1200

users till date and growing• Orkut – April 1st, 2009• Events integration with Buzzintown – May 1st• One of the largest databases of geocoded

locations in India– 12 cities in India and Singapore

Milestones

Upcoming Milestones• Locomi on the iPhone

– Presentation at Headstart.in on 20th June, 2009 (tentative)– ATM Locator, F&B– Events (powered by Buzzintown)

• Locomi on Symbian– Presentation at Proto.in on July 25, 2009 (tentative)– Shopping, Movies & Utilities

• Locomi on RIM-Blackberry– September 15, 2009 (tentative)– All variants

• Expansion to 20 cities by Aug 30, 2009

Summary

• Problem with local search in India– Not location centric, Search focussed, not social

• Locomi aims to become preferred LBS provider in India– Comprehensive geocoded locations database,

social, multi-platform• Business Model – Advertising, Lead Gen, Purchases,

Content Licensing• Milestones – iPhone by June 15th, Symbian by July

15th.• Currently looking for

– Mentorship– Seed funding

Thank You

Questions?

Thank You

Questions?