How Primary ITO Shares Cohesive Marketing and Resources with a Widespread Team

This case study is issued by Showcase Software Limited and may not be reproduced in whole or in part without prior written consent from Showcase. The information contained in this case study is correct at time of publication. The details may be subject to change without notification. PrimaryITO and all of the Primary ITO logos are the property of Primary ITO. Showcase Software Limited 2015. www.showcaseworkshop.com

Centralised collateral means less prep time for sales teams and increased engagement for training teams.

As a developer and facilitator of training resources for rural employees, Primary ITO’s sales cycle is especially challenging. They have to sell an intangible product to an isolated customer base.

Aside from the inherent expense of designing, distributing and maintaining print materials, there’s a less tangible cost at play. Paper-based sales presentations conflict with Primary ITO’s promise of a smarter, more cost-effective training experience.

Set High Expectations with the Latest Technology

“Using iPads with Showcase has a positive reflection on our training products,” explains Toni Collins, Resource Developer at Primary ITO. “Younger trainees like the new technology, and seem to show more interest in the training. Meanwhile, enrolled trainees like to preview additional training they can take over subsequent visits.”

“Showcase has a positive reflection on our products.”

Primary ITO’s sales team loves Showcase just as much. Because Showcase stores all of their sales collateral in one convenient place, they have less to prepare, and can spend more time focusing on their prospects. What’s more, because Internet connectivity is never a given in rural settings, Showcase’s ability to operate without a connection has proven to be a tremendous asset.

Easy For Customers And Sales Reps

Training adviser Wendy Stirling loves the impact Showcase has in her work: “I handed my tablet over to my level-4 course and one trainee said, ‘Hmmm now I know what I need to be a farm manager.’ (How cool is that?!). A second trainee said he wanted to look into a Mastitis course next season, and a third was reading and confirming each stage of training she had completed.”

Working with more urban customers, Martyn Simpson, training consultant said, “Many thanks for this marvelous tool. It is looking great and easy to navigate. It is timely for me as I will be going over stage-one folders with the trainees. Now I won’t have to lug the hard copies through airports, vehicles and depots.”

Toni appreciates Showcase’s ease of use as much as the reps in the field; “It’s very easy to upload PDFs without needing any modification. That made it easy to transition our materials to the tablet format, and has helped us save on printing and distribution costs.”

This case study is issued by Showcase Software Limited and may not be reproduced in whole or in part without prior written consent from Showcase. The information contained in this case study is correct at time of publication. The details may be subject to change without notification. PrimaryITO and all of the Primary ITO logos are the property of Primary ITO. Showcase Software Limited 2015. www.showcaseworkshop.com