presentation to euprera spring symposium
DESCRIPTION
Ben Cotton gave a presentation in Ghent, Belgium about his blog Social Web Thing which won the Euprera Social Media Award.TRANSCRIPT
![Page 1: Presentation to Euprera Spring Symposium](https://reader033.vdocuments.us/reader033/viewer/2022061215/547f3d7bb4af9fc73c8b47b4/html5/thumbnails/1.jpg)
Euprera Spring Symposium
February 2010By Ben Cotton
[email protected]/bencottonwww.socialwebthing.comwww.linkedin.com/in/bencotton
socialwebthing.com
![Page 2: Presentation to Euprera Spring Symposium](https://reader033.vdocuments.us/reader033/viewer/2022061215/547f3d7bb4af9fc73c8b47b4/html5/thumbnails/2.jpg)
Introduction• Blogging since 2007
• Studied BA (Hons) Public Relations and graduated in 2008
• Worked in the Leeds Met press office, Yorkshire CCC PR dept and PR research centre
• Currently working in the Edelman UK Digital team, Spook Media
socialwebthing.com
![Page 3: Presentation to Euprera Spring Symposium](https://reader033.vdocuments.us/reader033/viewer/2022061215/547f3d7bb4af9fc73c8b47b4/html5/thumbnails/3.jpg)
Why?
• To be heard/indulge passion for writing/show I have an opinion
• Different stage in my career – gone from student to practitioner
• Wanted a new focus on social media
• Wordpress – industry standard
socialwebthing.com
![Page 4: Presentation to Euprera Spring Symposium](https://reader033.vdocuments.us/reader033/viewer/2022061215/547f3d7bb4af9fc73c8b47b4/html5/thumbnails/4.jpg)
Gained
Unintended consequences:
• Networking opportunities
• Raised my profile
• Gained a job
• Discovered a niche
• Improved my writing
socialwebthing.com
![Page 5: Presentation to Euprera Spring Symposium](https://reader033.vdocuments.us/reader033/viewer/2022061215/547f3d7bb4af9fc73c8b47b4/html5/thumbnails/5.jpg)
Top 5 Posts
socialwebthing.com
• List of 2010 PR Grad Schemes
• Q&A with Edelman HR ace
• Internships available at Shine
• Q&A with high flying SAE
• Social Media guidelines – be social and get involved
![Page 6: Presentation to Euprera Spring Symposium](https://reader033.vdocuments.us/reader033/viewer/2022061215/547f3d7bb4af9fc73c8b47b4/html5/thumbnails/6.jpg)
Promotion
socialwebthing.com
![Page 7: Presentation to Euprera Spring Symposium](https://reader033.vdocuments.us/reader033/viewer/2022061215/547f3d7bb4af9fc73c8b47b4/html5/thumbnails/7.jpg)
Feedback
socialwebthing.com
![Page 8: Presentation to Euprera Spring Symposium](https://reader033.vdocuments.us/reader033/viewer/2022061215/547f3d7bb4af9fc73c8b47b4/html5/thumbnails/8.jpg)
How’s it helped me?
• SWT has enabled me to network with industry colleagues
• Formulate an opinion on industry issues
• Increase personal SEO
socialwebthing.com
![Page 9: Presentation to Euprera Spring Symposium](https://reader033.vdocuments.us/reader033/viewer/2022061215/547f3d7bb4af9fc73c8b47b4/html5/thumbnails/9.jpg)
The future
• Maintain social media, PR and employability focus
• Do I want to chase page views? Accept advertising?
• Become a messagboard/fourm
• Who knows?!
socialwebthing.com
![Page 10: Presentation to Euprera Spring Symposium](https://reader033.vdocuments.us/reader033/viewer/2022061215/547f3d7bb4af9fc73c8b47b4/html5/thumbnails/10.jpg)
Tips
• Differentiate
• Answer a need
• Engage. Avoid broadcasting, create a dialogue
• Shout! Build an audience, comment, promote
socialwebthing.com
![Page 11: Presentation to Euprera Spring Symposium](https://reader033.vdocuments.us/reader033/viewer/2022061215/547f3d7bb4af9fc73c8b47b4/html5/thumbnails/11.jpg)
Q&A
Any questions?
socialwebthing.com
![Page 12: Presentation to Euprera Spring Symposium](https://reader033.vdocuments.us/reader033/viewer/2022061215/547f3d7bb4af9fc73c8b47b4/html5/thumbnails/12.jpg)
Thank you
Contact details
www.twitter.com/bencotton
www.socialwebthing.com
www.linkedin.com/in/bencotton
socialwebthing.com