Hannah Martin-Singh

Local Area- TinsleyMain Idea- A new recycling factory called „Sterecycle‟ has been recently

put up in Tinsley, Sheffield. It is affecting residents in a major way and is

constantly emitting dirty clouds of smoke and disgustingly strong and putrid

smells. Many local residents including myself are finding this a problem

and feel it is downgrading the local area.

SELL LINE IDEA-

STEEL CITY

STINKS!

Background knowledge…

Emissions are already higher in Tinsley than what they should be, not only polluting the area but it can also decrease your life span when constantly inhaling fumes in this type of atmosphere.

Tinsley is also right next to the M1 motorway and was originally built for people to live in who worked in the steel factories of Sheffield, such as Magna-which has now been transformed into a science adventure centre.

The graph above shows that the air levels within Tinsley are already

exceeding the legal level!

The Sterecycle plant and what it

does “A PIONEERING company

which sterilises household waste before recycling”

The firm has announced plans to invest a further £10 million to increase the plant's capaADVERTISEMENT, enabling it to process 200,000 tonnes of waste a year – the amount of waste produced by a town of 400,000 people!!

What do the local people want?

For this stage I will interview and hand out questionnaires to people within the local area and ask them for their opinions on the new plant, what they would change and their overall feelings towards it, I can include this within my article to show initial feedback.

(SEE HANDOUT)

The Radio Advertisement I‟m going to create will

use synergy to link to my newspaper. One of the

advertisements I‟m going to use is a competition

that is taking place in the local or national area. I will

create this competition myself and gain quantative

audience feedback in relation to collecting my

results to see which is the most enticing type of

competition such as concert tickets and trips out to

theme parks..

http://www.sheffield.gov.uk/out--about/parks-woodlands--countryside/parks/a-z-city-district--local--parks/tinsley-

green-recreation-ground

Extras such as the local youth centre could also be advertised within as the

link below shows…

G-A-P in the market

There is a gap in the market for this type of

monthly newspaper as it is giving people a

chance in the local area to sound their

voices; have their say! This will be done in

the form of collecting research to put into

the article in which the article can be sent

off to local MPs in the hope for a

response…the more people on board then

the more likely the MPs will have to try and

make alterations.

Budget

In creating my newspaper I shouldn‟t need

many resources which aren‟t already

available, travel costs aren‟t an issue as it is

in my local area (walking distance to

interviewees and recycling plant) and data

collecting materials are already available

within college, such as computers and

paper..

Audienc

e My newspaper is aimed at people in the

local area above the age of 12. language will be comprehensible yet understandable, as people from all nationalities and working class backgrounds make up the population of the area therefore it should be simple to read.

The target audience is also everybody in the local and neighbouring areas as the storyline may affect or disturb these sorts of residents, therefore it will be produced to relate to local situations. This can also include local adds.

Audience Feedback-

Questionnaire

I am going to create a questionnaire in which I aim to develop Qualativeand Quantative data.

From this I want to find out how much the local people know about the plant, whether it affects them or not, what they would change and identify further concerns they may have, e.g. to their health and safety due to the plant.

Facebook

To collect further research and so that I can gain feedback from a wider audience I will display ideas for example, titles and colour schemes on Facebook so that people can add their own ideas.

I will then go on to print screen this and apply it to my own work.

Aim of project

It seems that the various

bits of equipment being put on the plant to

stop the smells are not working. Therefore

I aim to get local support to persuade the

plant to invest more money into equipment

which will purify the smells…