PresentationSweden

Some graphic production companies

 

TetraPak

Crane Currency

The graphic sector

Number of employees

Number of companies

0-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100 >100

How many employees in Sweden?

Reporters, writers, photographers, AD,

Production, white and blue collars

Distribution

The graphic sector

Prepress operatorsPrintersBookbinders

SalesWhite collarsExecutives

25 000

11 000

Competences (except basics)

• Enviromental thinking• Production planning• Some companies only hire people with higher

education(Strålfors)

Printing techniques

Strengths• All the value chain actors are represented

at a significant level.• A complete range of services covering all

requirements due to the presence of all technologies and processes.

• A dense and reactive network of small companies responding to niche requirements or local needs.

• A globally modern and efficient production tool.

Weaknesses• Average size too small and divided. Most

businesses are family owned, have a weak financial structure.

• Overcapacity and low capacity utilization rate.

• Most of the companies have poor inter-national experience.

Opportunities• Several differentiation strategies are

possible…• Development of multimedia technologies…

Threats • Growing presence of third country printers

in the European markets.• Relocation of customers’ activities in

emerging countries…• Ongoing intense price war within EU and

the difficulty of building sustainable and qualitative differentiation.

• Digital artefacts

SWOT-analysis

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Trends - Digital Print

"Looking at printing technologies there is a clear trend that digital print will take market shares in relationship to conventional printing like offset. Generally the circulation is decreasing, but the jobs are increasing, which speaks in favour of digital print." Maria Blomgren, The Swedish Graphic Companies' Federation 

Trends - Business models

"There is an ongoing trend towards becoming full service suppliers, meaning taking care of several parts of the clients communication. We have some larger member companies that have gone from being pure printing houses to supplying all types of communication services." Maria Blomgren, The Swedish Graphic Companies' Federation 

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