SCHOOL OF ARCHITECTURE, BUILDING AND DESIGNFOUNDATION IN NATURAL AND BUILT ENVIRONMENT

SOCIAL PSYCHOLOGY

LEE PEI GIE ( 0315653 )

AMANDA NG WEI XUAN ( 0316140 )

MUHAMMAD HASIF BIN ALIAS ( 0316413 )

LAI CHOON FENG ( 0315898 )

SUMMARY• The story starts with the little girl’s mom

has became sick. She diligently helps her mom to do housework and behaved independently although she is still at a very young age. One day she finds out that the rice in her house has become lesser from day to day.

• After a few days, as she is wandering and loitering out on the street, she sees a man who is handing a sack of tin collected on the street to a tin buyer, while the tin buyer paid him some money in return.

SUMMARY• The girl knows that selling tins is the only

way of earning money to buy her mum medicine and rice. So, she works on it daily by collecting tins at the roadside and on the street then sells it to the tin buyer.

• One day, when she is on her way back to

home after selling all the tins she has collected, she met her neighbor. Her neighbor informs her that the human trafficker from their village has been released from jail and asks her to be more cautious about it.

SUMMARY• Tong Tong has a book to record the money that is collected

through tins selling and she always keeps in track with the amount of money needed to cure her mum. Every time when she hears her mother coughing, it strikes her to work harder to earn more money so that her mother’s sickness can be treated as soon as possible. Unfortunately, the money that she can earn daily though collecting tins is way too far from the required amount.

SUMMARY• The next morning, she cleans herself and wears prettily.

After looking at her mom for the last time, she goes to look for the human trafficker herself unexpectedly. When they met, the human trafficker first thinks that this little girl can be his new prey. However, he is totally shocked by what this little girl has said. She pleaded him to sell her because she is still lacking money for her mom’s surgery.

SOCIAL PSYCHOLOGY

THEORIES

KINSHIP SELECTION• The tendency to help others whom are blood related.

Tong Tong, who is just a small little child, worked hard finding money and doing all the house chores for a woman. That woman is her mom, the closest blood relative she had. She took great care of her mom, feeding her and gathering money for an operation than could make her mom healthy again regardless feeling tired.

Empathy-Altruism Model of Pro-social Behavior

• A higher tendency to help others whose welfares are threatened with a great cost in helping them, wanting nothing in returns.

Tong Tong’s mom was seriously falling sick, very weak and in need of an operation. Tong Tong, as her daughter finding money for her mom’s operation and to fill their empty stomachs.

THE AVAILABILITY HEURISTIC• Judging likelihood of events

because we remember recent experiences, then the events have significant effects on our decisions.

Tong Tong found out that the rice in her house has became less that it could not sustain her mum and her live any longer. She kept thinking of the way to resolve the problems. This situation quickly recalled her memory about the scene she saw on the previous day where she can actually earn money by collecting and selling bottles and tins.

OBSERVATIONAL LEARNING• Observing Learning is learning that occurs

through observing the behavior of other people. Albert Bandura theorized that observational learning can be understood via four distinct concepts :

• attention,• retention, • motor reproduction, and • reinforcement.

OBSERVATIONAL LEARNING

• Attention The first up in the process of understanding observational learning.

Tong Tong was first paying attention at the process of trade done by the tin collector and buyer. If she did not watch the process intently, her brain could not truly learn the process.

OBSERVATIONAL LEARNING

• Retention To remember the steps in order to replicate them later.

Tong Tong has paid close attention to how the tin collector and buyer did their trade, but then it was her turn and she got to remember how to do it.

OBSERVATIONAL LEARNING

• Motor Reproduction The act of putting to use the information that your brain has taken in.

Tong Tong had retained the knowledge by committing the process of the trade to memory. In order to truly learn to earn money, Tong Tong need to actually attempt to make start collecting money by collecting tins.

OBSERVATIONAL LEARNING• Reinforcement Reinforcement

can increase or decrease the likelihood of a behavior being repeated.

When Tong Tong found that by collecting and selling tins can help her earned money, she repeated the works more often. The positive result of selling the tins acted as reinforcement, so that she was encouraged to work on it again.

NON VERBAL COMMUNICATION• Non verbal cues are body languages, gestures, and

expressions that convey thought or emotion without words.

Tong Tong showed facial movements of her crying which indicates that she was sad. On the other hand, holding the rice pot is also an example of body language or behavior. The behavior of her holding the pot and looking at it indicates she was sad and worried when the rice in her house was finishing and cannot sustain her mother and her life any longer.

SOCIOCULTURAL PERSPECTIVE• To understand human

behavior and personality development by examining the rules of the social groups and subgroups in which the individual is a member. Tong Tong decided to meet human trafficker and sold herself to him because she wanted to gain extra money for her mother’s surgery. The action of trading by the group of two person she saw on the previous day that had taught her that she had to sell something to earn something, it is a reverse trade. This is what she learnt from her culture.

THE ENDTAYLOR’S UNIVERSITY

FOUNDATION IN NATURAL AND BUILT ENVIRONMENTSOCIAL PSYCHOLOGY FINAL PROJECT – VIDEO CLIPS

http://www.youtube.com/watch?v=LTdkYE46CRY