presentation ria rbc march 2012

RBC Media Holding

Each Media product has its own unique audience,

which doesn’t overlap with other RBC media products

Internet

Print Media RBC TV

26%

* RBC research data based on survey of www.rbc.ru visitors, 10,000 respondents

Overlapping of Media Products

www.rbc.ru – Home page – 90% businessmanRBC TV – one of the best information TV channel in EuropeAll print publications of RBC – leaders in their segments

The audience of all RBC’s resources exceeds 91 million people per month

TV channel RBC TV - source TNS Russia, TV Index Plus project, March 2012, Russia 100,000+, 4+; Online resources - TNS Russia, Web Index project, March 2012, unique visitors from any place in the world; Print publications - TNS Russia data, NRS-2012/1, September 2011 – February 2012

Period

Internet

RBC TV

Press

TotalAll RBC Internet

Resources

Online Business

Resources*

Magazine RBC

Newspaper

RBC dailySalon

Idei Vashego Doma

Day 5,316,000 2,209,000 3,470,000 88,900 8,874,900

Week 21,143,000 8,970,000 10,929,000 229,800 32,301,800

Month 65,540,715 27,240,000 22,382,000 1,025,000 394,100 565,900 1,923,700 91,831,415

* Online Business Resources: Rbc.ru, Rbcdaily.ru, Quote.rbc.ru, Autonews.ru, Style.rbc.ru, CNews.ru, Utro.ru, Realty.rbc.ru, Lf.rbc.ru, Tata.ru, Biztorg.ru, Ulov-umov.ru.

RBC Total Audience

Online daily businessNewspaper

2,8 mil. people

Reviews of stockExchanges and mutual funds

850,000 people

Analytical materials and real estate database

650,000 people

Marketing research on various markets195,000 people

Internet portal for consumers of financial services

450,000 people

Events and developments,reports and interviews

7,9 mil. people

Automobiles andmarket news

2,5 mil. people

Analytical materials abouthigh technologies

2,7 mil. people

Internet portal about key fashion events across the globe

4 mil. people

Unique, fashionableand stylish gift ideas

25,000 people

Women’s onlineMagazine

1,2 mil. people

Database of businesses for sale and purchase

71,000 people

Tourist servicesmarket guide

740,000 people

Search enginefor vacancies and resumes

110,000 people

Consumerand financial ratings

220,000 people

Biggest business portal

Which Resource Do You Need?

*Source TNS, project «Web Index», March 2012, monthly unique users

RosBusinessConsulting is the first informationagency in Russia that specializes in providingfinancial and economic information.

Over 1,300 real-time news and analyticalmaterials per day, and constantly updated

Home page for all business people

RBC is ranked No.1 among informationagencies and No.5 in the Top-100 rating ofthe most efficient advertising platforms(Online media rating Smart Rank. Quality Index)

Ideal for advertisements targeting the business community and an affluent audience.

Rbc.ru: The Ideal Resource for Your Advertisements!

7

Attendance www.rbc.ru*

* Source TNS Web Index, Rambler Top-100, LiveInternet.ru, March 2012

* Audience of RIA RBC contains next projects: Rbc.ru, Quote.rbc.ru, Style.rbc.ru, Realty.rbc.ru, Lf.rbc.ru, Turist.rbc.ru.

Period ПоказателиStatistics

TNS Russia

Day (workdays)Visitors 1,650,000

Displays 7,000,000

WeekVisitors 6,600,000

Displays 57,200,000

MonthVisitors 19,900,000

Displays 250,000,000

WWW.RBC.RU

has BIGGEST AUDIENCE

among business resources

Monthly audience reach mil.

people

Daily reach Share of displays of sites from Rbc.ru, %

Средняя длительность,

мин.Visitors Viewings

Rbc.ru* 19,9 1,650,000 7,000,000 100% 17

Vedomosti.ru 4,2 230,000 650,000 9% 3

Kommersant.ru 3,4 200,000 730,000 10% 3

Bfm.ru 2,7 100,000 210,000 3% 2

Expert.ru 2,6 130,000 280,000 4% 2

Rb.ru 1,7 70,000 200,000 3% 2

Lenta.ru 10,2 800,000 4,300,000 62% 3

Rian.ru 15,2 900,000 2,300,000 33% 2

Infox.ru 3,6 200,000 500,000 7% 2

Newsru.com 6,6 460,000 2,300,000 33% 3

Gazeta.ru 7,8 400,000 2,200,000 31% 4

Business resources

8*Source TNS Web Index, visitors from any point in the world

Dynamic of coverage growth Rbc.ru

6.77.8

10.911.3

16.6 17.319.9

April 2009 September 2009 April 2010 September 2010 April 2011 September 2011 march 2012

Monthly coverage of Rbc.ru*, mil. people

Since 2009 monthly coverage of RBC.ru grew in 3 times

At increase in coverage RBC.RU kept quality of audience

* Audience of RIA RBC contains next projects: Rbc.ru, Quote.rbc.ru, Style.rbc.ru, Realty.rbc.ru, Lf.rbc.ru, Turist.rbc.ru.

Audience distributionby country, %

* Source LiveInternet.ru, March 2012

Audience distribution byRussian region, %

Russia 82,4 % Moscow 44,9 %

Ukraine 3,9%

Kazakhstan 2,9%

Belarus 2,5%

Germany 1,0%

USA 0,9%

Moldova 0,7%

UK 0,4%

Latvia 0,4%

Estonia 0,3%

Other 4,6%

St. Petersburg 10,1%

Yekaterinburg 2,8%

Krasnodar 2,4%

Novosibirsk 2,4%

Chelyabinsk 1,9%

Nizhny Novgorod 1,8%

Rostov-on-Don 1,7%

Samara 1,6%

Ufa 1,6%

Other 28,8%

Audience Map

The core audience of RBC.ru consists of business people with high consumer

characteristics who are seeking business information.

79%25-54 years old

58% Men

80% Employed

46%Affluent users

54% Executives and

owners of business, specialists

* Source: TNS Russia, TNS Web Index project, March 2012

Audience Profile

The core audience of Rbc.ru is visitors aged 25-44

Rbc.ru audience breakdown by Gender/ Age, %


18-24 25-34 35-44 45-54

Gender and Age of Users

More than a half of RBC.RU’s audience are white collar employees

Monthly reach to senior executives and specialists on RBC.ru more than 5,3 mil. people

rbc.ru audience breakdown by occupation, %

Students

Other

Top managers

White-collar workers

Specialists

Blue-collar workers


Social status

RBC.RU offers the highest concentration of highly affluent visitors

On RBC.ru monthly reach of people with High income 4,5 mil.

rbc.ru audience breakdown by income, %

Below average3%

Hard to say5%

High

Average


Income Level

The Affinity Index shows the difference between the resource’s audience within the target group and the resource’s audience among the population as a whole. A showing of more than 100 points indicates that a greater portion of the target group than that of the population on average visits the resource.

The Affinity Index (>100) characterizes a resource’s target audience.


Affinity Index

Banner 240х400

Commercial places Rbc.ru

The most expedient way to reach out to your consumers

CPM (cost per mille) - cost per thousand impressions

СРМ

RBC Home Page:first & second screen

Format Type of placing Cost, RUB Views

1.Leaderboard on site

header, 100%х60

Day (workday), 1/1 static 1,375,000 4,500,000

Day (days off), 1/1 static 194,000 2,100,000

Package: 1/1 static workday + 1/1

static day off1,472,000 6,600,000

2.Teaser in header(picture 60 40, text up to 60 characters)

Week, 1/4 static 1,000,000 6,800,000

3.240х200, right, on

exchange ratesWeekly dynamic packages “IMHO VI”

4.160х320, left, on stock

market

Day (workday), 1/1 static 800,000 4,500,000



static day off847,500 6,600,000


Day (days off), 1/4 static 32,000 520,000


static day off286,000 1,645,000

5.240х400, under

exchange rates

Dynamic620 per 1000

views

Weekly package 500,000 views540 per 1000

views

6.Leaderboard under

news block, 100%х60




static day off288,000 6,600,000

* Costs not include seasonal rates and VAT of 18 percent

RBC Home Page

http://rbc.ru/advert/docs/imhovi.xls

RBC Home Page: third screen

Informer description:Image – 100х67/150х100. Text up to 60 characters. In addition, the informer is placed on all pages of www.autonews.ru and on top.rbc.ru . Hyperlink of informer conducts on promo-page on the site www.autonews.ru.


7.

Leaderboard between

CNews & Autonews,

100%х60



Package: 1/1 static workday +

1/1 static day off171,000 6,600,000

8.Auto informer№1-14 in

rotationWeek, 1/1 static 300,000 38,000,000

9.Leaderboard on poll,

100%х60




1/1 static day off114,800 6,600,000

RBC Home Page


http://www.autonews.ru/

http://www.autonews.ru/

RBC-News block: first screenFormat Type of placing Cost, RUB Views

1.

Leaderboard on site

header 100%х90

RBC-News, Rbcdaily.ru, Quote.rbc.ru, Rating.rbc.ru

Day (workday), 1/1 static 1,140,000 3,600,000



1/1 static day off1,252,000 5,000,000

Day (workday), 1/4 static 330,000 900,000



1/4 static day off362,000 1,250,000

2.

Teaser in header(picture 60 40, text up to 60 characters)

РRBC-News, thematicprojects of RBC

Week, 1/4 static 650,000 8,750,000

3. 240х200, top right Weekly dynamic packages “IMHO VI”

4.

234х600, left

Dynamic690 per 1000

views


views

234х400, left

Dynamic620 per 1000

views


views

5. 240х200, right

Dynamic480 per 1000

views


views

RBC-News block: Top News, Newsline, Sport


http://rbc.ru/advert/docs/imhovi.xls

RBC-News block: second and third screenFormat Type of placing Cost, RUB Views

6.

240×200, third right

RBC-News, except sections Sportand Health

Week, 1/10 static 180,000 910,000

7.

Informer «Auto», «Real

Estate», «Credit»

In package with TV

RBC Top news,main page Autonews.ru / news pages Lf.rbc.ru and Realty.rbc.ru

Week, 1/1 static in block + 5 messages on10 seconds, everyday on RBC-TV

334,000 5,000,000

8.

240×200, bottom right

RBC-News, except sections Sportand Health

Dynamic450 per

1000 views

9.

1/2 screen х300, bottom

center

RBC-News, except section Health

Dynamic400 per1000 views

Dynamic(package 1 mil. views)

300 per1000 views


280 per1000 views


270 per1000 views


260 per1000 views

10.FullScreen F=1

All pages of RBC Top News

Day (workday), 1/1

static1,960,000 833,000


RBC-News block: Top News, Newsline, Sport



10.240×200, third right

Section «Health»Week, 1/1 static 170,000 300,000

11.240×200, bottom right

Section «Health»Week, 1/1 static 100,000 300,000

12.


center

Section «Health»

Dynamic400 per

1000 views

Section «Health»: second and third screen

Section «Health»


RBC-Weather: first screen


1.

Branding (leaderboard on site header, 100%×90 + lateral columns 140×900)

All pages RBC-Weather

Day (workday), 1/1

static50,000 40,000

Day (days off), 1/1

static25,000 16,000

2.

Teaser in header(picture 60×40, text up to 60 characters)

RBC-Weather, thematic projects ofRBC

Week, 1/4 static 650,000 8,750,000

3.

Teaser (picture 75×75рх, text up

to 90 characters,) link on site of advertiser

All pages RBC-Weather

Week, 1/4 static 50,000 250,000

RBC-Weather


Placing of advertisement in video-content of RBC News (RBC-News block & Rbctv.ru)


1.

Pause-roll

Static picture on pauseDynamic

1,100 per

1000 views

Post-roll – 15 seconds

Commercial after videoDynamic

1,100 per

1000 views

Post-roll – 60 seconds

Commercial after videoDynamic

1,500 per

1000 views

Package: player branding +

post-roll (60 seconds)

+ pause-roll

Week, 1/1 static 1,100,000 480,000

Video advertizing on RBC


RBC Home Page

Format Type of placing

Cost, RUB.

loading on

demand

Host-initiated

loading

1.160 320, left, on

stock market

Day (workday), 1/1 static 800,000

Markup 50%

Day (days off), 1/1 static 95,000

Package: 1/1 static workday

+ 1/1 static day off847,500



Package: 1/4 static workday

+ 1/4 static day off286,000

Video-banners

Available two types of video format 4:3 (standard) or 16:9 (wide-form).Background of video-banner is white by default, available customization for client.

For all video-banners is available option of the FullScreen – video viewing on full screen.By clicking on started video & viewing it in full screen mode transition to a site of the client is carried out.

Example of video-banner - http://medialand.ru/mytest/rbc.html


http://medialand.ru/mytest/rbc.html

RBC-News block

Format Type of placing

Cost, RUB.

loading on

demand

Host-initiated

loading

2. 240х200, top right


Markup 50%


3.


center

RBC-News, except section Health

Dynamic400 per 1000 views

Option is not

available


300 per 1000 views


280 per 1000 views


270 per 1000 views


260 per 1000 views

Video-banners


Format Markup

Screenglide (doubles on one of its sides on mouseover)

30%

Screenglide (increases by 3 times on one of its sides on mouseover)

50%

Expandable leaderboard 100% х 60 (host-initiated)

50%

Expandable leaderboard 100% х 90 (host-initiated)

50% + 35%

Video(host-initiated)

50%

Month Seasonal rate Month Seasonal rate

January 0.6 July 0.7

February 0.7 August 0.7

March 1.0 September 1.25

April 1.1 October 1.25

May 1.0 November 1.25

June 1.0 December 1.25

Markups Seasonal rate

Region Markup

Moscow and Moscow area 30%

Other regions of Russia 15%

Geo-targeting, markups on dynamic placement

Markups and Seasonal rate

Our Partners. Join Our Team!

History and Achievements

We look forward to cooperate with you!

For details on advertising please contact

Tel.: + 7 (495) 363 1111, ext. __________

Name of contact person:_____________

Contact Details

presentation ria rbc march 2012

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