présentation powerpoint

Alcatel Alcatel OmniPCXOmniPCX EnterpriseEnterprisefor for Large EnterprisesLarge Enterprises

Overview Version 5.0 LxOverview Version 5.0 LxThe reference in opennessThe reference in openness

Enterprise Large Segment

Overview Version 5.0 Lx — 2

Ref: 8AL020033229DMASA Ed 2

All rights reserved © January 2003, Alcatel

> Convergence is becoming a reality• IP and Convergence evaporating distance, enabling real time

decision making

• “73 percent of Global 2000 enterprises are already migrating or planning to migrate to a converged network…”

> Employee resource management is critical• “To make knowledge work more productive will be the great

management task of this century, just as to make manual work productive was the great management task of the last century.“ Peter Drucker

> Enhanced customer interaction becoming imperative• Through 2005, enterprises that deploy multi-channel

service & self-service will improve customer loyalty, stabilize personnel costs and lower their costs of service

Market trendsAnalyst vision





PSTNKS

KS

ATM/FR

Campus networksIP

TDM

PBX

RS

Separated infrastructure

Real time telephony call handling

E-business dedicated applications

Multiple communication tools

Dedicated communication applicationswith optional client integration

Single Network

Any terminalAnywhere Anytime

NetworkServices

CommunicationApplications

E-BusinessApplications

Branch

Workgroup

Edge

Converged QoS enabled

Multi-media, multi-protocol communication control

Integration of communication functions in e-business

applications

Multi terminal and multi modal communication

Portal integration, thin client access

> Move to application networkability

Business communication Challenges for enterprises





e-Business applications

Communication software suite, independent from the

infrastructure & enabled with Internet technologies

Enabled byEnabled by

A single, highly available, standards based,

networking infrastructure

Supported overSupported over

OpenAPIsOpenAPIs

OpenStandar

ds

OpenStandar

ds

Applications e-Business

Open CommunicationSuite

Open CommunicationSuite

Network Foundation

Our vision to fulfill Business communication needs





Op

en

Com

mu

nic

ati

on

s

Su

ite

CommunicationControl

Transparentnetwork ABC

TDM & IP Call

handling

ACDDistributionsupervision

Multi protocolsmanagement Context/

cost routing ARS/Ubiquity

500+ features multi-tenant

mobility

DHCP/TFTP

ServerQoS L2/L3

SNMP agent

LDAP

Data

base

> Enterprise complexity demands a diverse set of applications

• Communication control to manage connections throughout your

enterprise

• Communication applications to enhance employee resource

management

and customer interactionCommunication

Applications

Webdistribution

E-maildistribution

Campaignmanager

M.I.Sapplications

CRMconnectors

Websoft phone

Personalrouting

Personalinfo manager

Single access point

UnifiedMessaging Multi

terminal mgt.

Alcatel OmniPCX EnterpriseOpen, powerful and modular





> The top six challenges for our customers:

• Evolve the communication architecture while protecting investment To enable network innovation and renovation Architectural Flexibility

• Optimize network infrastructure To support real time networked applications Intelligent Networking

• Personalize employee communication tools To increase productivity & job satisfaction for all users Agile Workplace

• Enable flexible and multimedia customer interaction To optimize customer loyalty Customer Interaction

• Secure the networkTo ensure that the network is available Highest Reliability

• Optimize network and application managementTo control operations and TCO Simplified Management

Business challenges driving enterprise's decisions

Alcatel Enterprise Survey Q4 2001Alcatel Enterprise Survey Q4 2001 Alcatel Enterprise Survey Q4 2001Alcatel Enterprise Survey Q4 2001





IntroducingIntroducing

Alcatel Alcatel OmniPCXOmniPCX EnterpriseEnterprise

Architectural Flexibility Value Architectural Flexibility Value PropositionProposition





““73 percent of 73 percent of Global 2000 Global 2000

enterprises are enterprises are already migrating already migrating

or planning to or planning to migrate migrate

to a converged to a converged network…”network…”

MetaGroupMetaGroup

> Cost effectively match your communication network to company size, topology, and business needs as they evolve.

> “80/20 rule”: Get maximal ROI by applying investments where they make most sense

> Minimize CAPEX by leveraging existing voice network infrastructure investments

> Minimize CAPEX by leveraging existing data network infrastructure investments

> Preserve your new investments with future proof, standards-based solutions

> Quickly realize the benefits of future innovations by openning up your network

Architectural Flexibility means





> Architectural Flexibility • Seamless integration with any network

> Operating system independent• Robust Operating System: Linux and Unix

– Reliable, secure and future-proof O.S

– Dominates in e-Business (ERP, CRM…)

– Reduced kernel latency, 30ms response guaranteed

> Server independent• Alcatel hardware

– Optimized for small/medium configurations

• Non Alcatel hardware (“Appliance server”) – Dissociate HW & SW, fit purchasing agreements

CPU-GDCPU-GDCPU-GDCPU-GD

LAN/ WAN

• Analog or FAX• Conferencing• Compression• Voice guidance

www

DHCP

IP Address (DHCP) TFTP

server

MIB2

SNMP traps

QoS

IP QoS

H32

3SIP

H323 SIP

server

• IP Media Handling• Voice Processing• 4645

ISDN/ PSTN

Alcatel OmniPCX EnterpriseMulti-OS, multi-platform





Enterprise SIP+Proxy

SIPSoftphone

Business Applications

Interworking

H.323+ Softphone

IP phones

POTS lines

ADSL Applications

3rd PartyNetworks

Proxy

Sip, Sip-T

SIP

SIP

Wireless

SIP: Message bus conveying presence notification

> Support for SIP• SIP clients Windows XP, Pingtel phones

• SIP access to distributed application

servers for better scalability and easier

deployment of customized services

• SIP Proxy (registrar, location)

• SIP Gateway: • Inter-working with legacy phones: H323,

ReflexesTM, e-ReflexesTM, POTS,

DECT/PWT, cellular

• Advanced services (call barring & billing

for PSTN access, transfer, conference,

voice mail access & notification…) Digital phones

SIP: adding new Internet services to existing voice services and applications





PSTNISDN

Remote shelf

TDMnetwork

Traditional voice architecture

IP LAN/WAN network

PSTNISDN

Appliance server

MediaGateways

IP centric architecture

Edge Switch

Access Switch

One platform for a variety of profiles

> Customer profiles• Pure IP • Hybrid environment • Traditional telephony

PSTNISDN

IP LAN/WANnetwork

Media Gateway

Media Gateway

Hybrid architecturepockets of convergence





> Various migration strategies • Investment protection• Architecture and management simplification

ACT

ACT

ACT

ACT

INTOF*4

Fiber

LeasedLine

INTOFFiber

LIOB

LeasedLine

IPNetwork

• Unified Communications• Contact Center• Network Management• Network Services

Applications/services

PSTNISDN

CPU 5CPU 6

Alcatel OmniPCX Enterprise

INT-IP

Switch/Routeur

INT-IPINT-IPCPU 5CPU 6

INT-IP

INT-IP

Alcatel OmniPCX EnterpriseVisionary and practical

PSTNISDN

MediaGateway







Intelligent Networking Intelligent Networking Value PropositionValue Proposition





> Delivering consistent features and applications across the total enterprise

• Virtual system with distributed intelligence

> Providing intelligent call routing for efficient business operations

• LCR, branch survivability

> Offering new capabilities while migrating from existing voice environments in a non disruptive manner

• IP or legacy TDM

> Connecting all locations using the full choice of networking technologies

• Voice over x

Intelligent Networking means





Switch/routerSwitch/router

Application servers

Alcatel Omnipcx Enterprise


SwitchSwitch

Switch/routeurSwitch/routeur


IP WAN

Media Gateways and IP phonesSmall & medium size

10 - 200 users

OA512 for very small branch offices1 - 10 users

Media Gateways & traditional telephony Small & medium size

10 - 200 users

PSTNISDN

> Alcatel OmniPCX Enterprise• 5000 users (IP phones, DECT/PWT, analog, soft phones), • 2.000 Trunks, • 90 Media Gateways (racks)• Bandwidth management: IP domains

Alcatel OmniPCX Enterprisedistributed architecture





> Scaling & adapting to any topology with multiple call servers

PSTN ISDN

IP LANWAN


ATM

Frame

RelayLeased lines

Alcatel OmniPCX Entreprise




> Virtual Enterprise Multiple communication servers: (peer to peer IP)

• 100 servers, 50,000 users• Application & management centralization or

distribution• Feature transparency

> Multiple Enterprise• 255 Virtual

Enterprises> No user limit> Feature transparency

Alcatel OmniPCX EnterpriseVirtual configuration





ISDN

IP WAN

Media Gatewaysand IP phones

Small & medium size10 - 200 users


Applicationservers


SwitchSwitch

• Communication within branch

office remains local (peer to peer)

• The branch retains its

identity– Welcome messages– Music on hold– Night service

> Solution based on Media Gateways & IP phones

• WAN bandwidth is

optimized Local tones generation– Local Music on hold– Local conference circuits• Cost optimization– “break-out” feature– LCR/ARS


Alcatel OmniPCX EnterpriseDistributed architecture





ISDN

IP WAN

OA512 for very small branch offices1 - 10 users

Media Gateway & IP phonesSmall & medium size

10 - 200 users



Media Gateways & traditional telephony

Small & medium size

10 - 200 users



Switch

Signaling Back-up

> Router back up• over ISDN

> Additional back-up via Media Gateways

• Signaling backup via PSTN connection

• All local services maintained

• Intra enterprise call via public network


Applicationservers

Back-up continuity for surviving IP WAN failures





Existing3rd vendor

PABX

Q-SIG

PRI MasterDPNSS

Analog Tie linesE&M

> Interwork with Voice over IP networks (H323, SIP)> OmniPCX Enterprise supports a full range of TDM

protocols to interface easily with existing PBX’s> Integrates the legacy into the company

communication workflow

Protect existinginvestment

MediaGateway

SIPGateway

H3223Gatekeeper

Enterprise IP Network

MediaGateway


Alcatel OmniPCX EnterpriseIntegration with existing networks







Agile Workplace Value Agile Workplace Value PropositionProposition





> Providing feature-rich telephony to simplify communications • Dial by name, voice mail integration on phone display, voice quides ...

> Providing feature consistency across a range of phone choices • Optimized infrastructure without compromise on user productivity

> Providing SIP end-point support• Openness to future multi-media applications

> Offering full-featured on-site/off-site mobility solutions• Increased accessibility and reduced response time

> Extending PC desktop environment with voice services • Simplified access to communication applications

from a standard web browser (web/XML interface)

• Low cost deployment and enhanced productivity with out-of-the-box softphone integration (Lotus, MS..)

The Agile Workplace means...





ReflexesTM: focused on facilitating communications

> Easy communications - IP or Digital• A range of four sets:

– QWERTY call by name, Voice guidance – Single-line & multi-line, display,

hands free, navigator…• Application integration: voice mail, fax

– Full integration with 4635 messaging system(TUI, management, record on line...)

• IP telephony– Integrated 10/100baseT switch– G.711, G.729a and G.723.1 – QoS: 802.1p/Q & TOS/diffserv– DHCP and TFTP clients– SNMP agent (MIB 2)

• DC power pack or centralized patch panel





DedicatedConsole

4049

TelephoneConsole

4035

MultimediaConsole

4059

> Professional range of attendant consoles

• Maximum uptime and ease-of-use with the multi-media keyboard

• Professional attendant interface: Multi-window, BLF, directory, basic management

Alcatel OmniPCX EnterpriseAttendant solutions





Media Gateway

DECT/PWT

H323Gateway

MGC

H323Gatekeeper

Mobility

WLAN

802.11b

Enterprise IP LAN

Alcatel OmniPCX Entreprise

AVLANDHCPVPN

> Most feature-rich, well-integrated and scalable on-site wireless

• Thousands of users • Best handset features and

autonomy• Network roaming• Price performance• Secure digital voice quality • Integrated management

> Integration for WLAN • Integration of 3rd-party solutions

> Secure IP terminal portability • VPN, DHCP and AVLAN

Alcatel OmniPCX EnterpriseMobility solutions





CompanyCellular

Inbound calls with

caller name IDFull Telephony features to

Cellular Outbound calls

C.O.S. controlled

> Ubiquity• One number, one mailbox, one access, one management

> Cellular clients• Same features as other company phones• Softphone association

Manager/assistant

monitoring

Attendant call handling to Cellular

PC telephonyCSTA

monitoring

Alcatel OmniPCX EnterpriseIntegration with cellular handsets





> Bringing simplicity to messaging via the ReflexesTM/ e-ReflexesTM Telephone User Interface (TUI)

• Extensive interactive support– Soft key guidance, voice prompts

• Multiple greeting messages• Dial by name mailbox• Record on line

– Share conversations or conferences with other users• Ubiquity, hotel, automated attendant• Foundation for e-com center (delete)

1000 mail boxes200 Hrs. storage

MAX 464564 accesses

15,000 mail boxes500 Hrs. storage

4635

VPIM step 2

VPIMOctelnet Integrated

messaging

Alcatel OmniPCX EnterpriseVoice mail solutions





> A single Web access to all communication services• To communicate and access information• A single access point to personalized information

Infraindependent

Deviceindependent

Single access point

any IT resource

IP, PSTN, GSMIP, PSTN, GSM, , GPRS, GPRS, UMTS, WLAN, UMTS, WLAN,

bluetooth, etc… bluetooth, etc…

Directories

E-mail

Web sites

Unified messaging

Personalassistant

Personalinformation

Com engine

Alcatel OmniPCX Enterprisee-Communication Center





> Web-based application• Lower management overhead• Main telephony services

– Call, transfer, conference, forwarding & set management– Universal call by name, Pop-up, LDAP, Outlook contacts)– Call logs (interaction with PIM)

> 4980 client integration with Office environment (option)– Full features, VoIP option– Lotus Notes 5.0x, Outlook 2000/2002, OWA, iNotes– VoIP available with My Softphone 4980 option

Web Softphone

My Softphone Application

IP Softphone





My Unified Messenger

• voice (VxML and 4635/eVA)• fax (3rd party fax servers)• e-mail• automated attendant• voice mail settings

My Softphone

• softphone • conferencing manager • instant messaging• file sharing• whiteboard

My Personal InformationManager

• contacts• directories• calendar• meeting manager• to do list

My Assistant

• Routing manager • Mobile services• Notifications manager

> e-Communication Center applications

Oct/02

Alcatel OmniPCX Enterprisee-Communication Center







CustomerCustomer InteractionInteractionValue PropositionValue Proposition





> Offering a diverse, yet consistent, range of components to allow customers to interact using their preferred method

> Providing end-to-end integration with business applications

> Allowing the business to adapt dynamically to changes in the workplace or staffing

• simplified sizing and configuration rules of interaction center

• flexible agent environment

> Allowing for plug-and-play integration of components in any IT environment

• scalable, distributed and open architecture

““Through 2005, Through 2005,

enterprises that deploy enterprises that deploy

multi-channel service & multi-channel service &

self-service will improve self-service will improve

customer loyalty, customer loyalty,

stabilize personnel costs stabilize personnel costs

and lower their costs of and lower their costs of

service“service“

Gartner Research June 2001Gartner Research June 2001

Customer Interaction means





> Packaged approach to minimize duration to cut-over

> Intuitive user-friendly supervision and administration

> Full featured telephony desktop with integration tools

> Modular application suite: from ACD to multimedia

> Advanced voice IP virtual contact center

> Best integration with Genesys suite

CCdistributionCCsupervisionCCivr

CCagent

CCoutbound

CCemail

CCweb

OmniTouch

A family of open converged enterprise products with bundled

applications

The Alcatel Contact center suite





• Cost effective inbound CRM connectors

IVRMulti-media queuing and monitoring

ACD emailAA Web

MiddlewareInteractio

ncenter OutboundFax

Sales force automation

Customer support & services

Enterprise resource planning

Enterprise mktg automation

e-Business

Supply chain management

Statistics customizatio

n

Standard or specific CRMs Integration

E-mail, chat, co-browse..

Scripting for multimedia distribution

3rd party CTI application integration

Advanced IVR

scripting...

• Professional services for contact center components integration

> Simplify integration of best of breed components:• Leverage OmniPCX Enterprise IP Telephony architecture

Alcatel OmniPCX Enterprise Packaged contact center





> Distribution of resources (LAN/WAN)• Human • Applications

> Same service level on agent desktop

• Local IP-phone and CCagent• Remote worker

> Internet interaction throughCCweb & CCemail

• Call thru, call back & chat• Co-browsing• Email distribution

Alcatel OmniTouchIP contact center

MIS

Media Gateways

Email distribution

Campaign manager

Web call distribution

IVR

CRMapplication

CRMintegration

Workforcemanagement

Agent Desktop








Highest Reliability Value Highest Reliability Value

PropositionProposition





> Protecting call server and communicationapplications from security breaches

• Hardened Call server (Unix/Linux), standard integration with firewalls

• Secure partition management

> Inexpensive redundancy

• Communication server redundancy, geographic server separation, LAN/WAN Connection resiliency, data base mirroring

> Full featured campus/branch office survivability

> No compromise on traditional voice security• Toll fraud protection, privacy...

85% reported breaches in the last

12 months64% acknowledged $

losses

Attacks: 70% from outside, 30% from insideComputer Security Institute & FBI joint survey

Highest Reliability means





Main

> An architecture designed to support mission critical applications

• Primary and backup call processing/database servers may be physically separated

• Switch-over between distributed

servers occurs w/o communication cut off

• Non-stop operation: easy to remotely

download a new SW release or

prepare a modification without

interrupting communications

• License upgrade – Remove and add remotely

– Transfer from one call server to another

– Web Management of licenses

Mirroring

Stand by

Enterprise

IP LAN

10/100

10/100

10/100

10/100

E-Media Gateways



Alcatel OmniPCX Enterprise High resiliency





Disaster recovery

Branch Branch OfficeOffice

Wiringcloset

Communication Application

Servers

InternetInternet

WANWAN

PSTNPSTN

Network operations

Sensitive server protection Configuration

security

Web surferVoice

security

Tele-Tele-workersworkers

Media Gateway Hardened IP/TDMInterface security

> Checking for security breaches in the IP communication network

Alcatel OmniPCX Enterprise Networked security







SimplifiedSimplified Management Value Management Value PropositionProposition





The management of The management of VoIP and the IP VoIP and the IP

oriented aspects of oriented aspects of IP Telephony are still IP Telephony are still

fairly newfairly new& the manner in & the manner in which they are which they are

performed varies performed varies considerably considerably

among systems.among systems.Mier consulting Feb Mier consulting Feb

20022002

> One Touch management of all users,communication applications and components from one user interface

> All management applications from one user interface

> Synchronization of updates across the network

> Movable software licenses between locations

Simplified Management means





> Integrates in existing network services infrastructure

• QoS tagging L2 and L3 – Guarantee voice quality using standards

• SNMP agent– Converge alarm management,

topology across voice and data infrastructure

• LDAP client– Reach all users known in any LDAP

company directory

SNMPSNMPagentagent DHCPDHCP

serverserver

FirewallFirewallservicesservices

LDAPLDAPclientclient QoSQoS

taggingtagging

SLASLA

• Embedded or external DHCP servers– Automatic moves, adds and changes – IP address optimization

• Monitor RTP traffic (step 2)– To monitor IP Telephony quality


Alcatel OmniPCX Enterprise Network services





HP Open viewUnicenter TNG

SNMP

ManagementWeb Client

(Explorer orNetscape)

Internet

OmniVista 4760 Server (WNT4, 2000)

IP

ContactCenter

Mobility

Voice MailDirectory

Expert EmbeddedConfigurationTool (Web Client)

WizardInstallation

Media Gateway


> One client server management application for all OmniPCXapplications reducing training & administration costs, improving control

> Modular Web based management functions:• Configuration, fault and alarms, performance, call accounting, LDAP directory,

topology

> Manage all users, applications, and components of your voice network from a single GUI

IT Manager or AccountantOmniVistaClient (W98,NT4,2000, millenium, XP)

Alcatel OmniPCX Enterprise Network Management





> The most awarded IP Telephony system

Compared Management features & capabilities OmniPCX & OmniVista: +++++ Cisco AVVID ++++Siemens Hicom 150 H ++Avaya Definity & IP 600 ++

Alcatel e-ND’s 4980 Soft Phone was clearly a cut above the others, earning out our World Class Award.In the features realm, this product supported 37 of the 41 features we deemed necessary for use in a corporate setting. Alcatel’s product also topped the ticket in terms of installation, ease of use and configuration.

Recognized by the press and analyst communities

Thank youThank you

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