presentation on volkswagen
TRANSCRIPT
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PRESENTATIONPRESENTATIONONON
VOLKSWAGENVOLKSWAGEN
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ABOUT VOLKSWAGENABOUT VOLKSWAGEN
Volkswagen is German based one of the world's largest
automobile manufacturers.
Volkswagen means "people's car" in German.
it is pronounced like “folks va:gen”.
Volkswagen group is represented by 9 brands -
Audi, Bentley, Bugatti, Lamborghini, Scania, Seat, Skoda,
Volkswagen commercial vehicles and Volkswagen
passenger
cars.
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The Volkswagen Group is represented by three brands
in India: Volkswagen, Audi and Skoda.
Completed 9 years , started with Skoda in 2001.
Volkswagen was launched in 2007.
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VOLKSWAGEN GROUPVOLKSWAGEN GROUP
AUDI
LAMBORGHINI
BENTLEY
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BUGATTI
SEAT
SKODA
VOLKSWAGEN
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VOLKSAWAGEN MODAL LAUNCHVOLKSAWAGEN MODAL LAUNCH
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Product Line of
Volkswagen
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New Polo
Stylish designComfortableEngines and transmission {fuel efficiency – 22 km/l}Advanced safety equipment {anti-lock braking system}
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A classic body {protection against rust}Self assuredComfort and convenience
New Beetle
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A robust machineExtensively equippedA perfect symbiosis
Touareg
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Airbags {with four airbags system}High pressure dieselOptimum transmission {5-speed manual gearbox}
Jetta
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Powerful and economical {the 1.8 TSI engine}Tremendous control {top speed of 220 kmph}The feel – good factor
Passat
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Elegant exterior18 way adjustable seatsGround breaking enginePark distance control
Phaeton
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Market positioning of volkswagen
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GLOBAL RANKING
For a long time, Volkswagen has been Europe's largest
automobile manufacturer with a market share over 20 percent.
In worldwide, Volkswagen officially ranks as the 3rd largest
manufacturer in 2009.
Volkswagen is aiming to become, sustainably, the world's
largest car maker by 2018.
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GLOBAL MARKET SHARE
Volkswagen increased its share of the world passenger car market from January to June to 12.0 (1st half year 2008: 09) percent.
3,100,300 vehicles were delivered to customers during this period.
In South America, the share of the passenger car market rose to 22.1 percent.
While the market in the Asia/Pacific sales region decreased by 0.6 percent.
Group brands delivered 631,900 vehicles on the German market.
221,900 vehicles were delivered in North America on a market that contracted by 33.2 percent.
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Volkswagen Group generates €1.5 billion operating profit in first nine months
16-04-2010Volkswagen Group: First-quarter deliveries grow 24.6 percent to 1.73 million vehicles
17-05-2010Worldwide deliveries by Volkswagen Group up 21 percent in period to April
11-06-2010Volkswagen Group achieves 18.1 percent growth in worldwide deliveries for period to May 2010
13-08-2010Volkswagen Group sells over four million vehicles in January – July period for first time
LATEST NEWS OF VOLKSWAGENLATEST NEWS OF VOLKSWAGEN
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MARKET SHAREMARKET SHARE
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Consumer behavior is concerned about studying how people purchase, what
they purchase, when they purchase and why they purchase.
consumer behavior is often solely based upon advertising techniques speaks
to an entirely modified industry from how things used to be only a few
decades ago.
CONSUMER BEHAVIOR OF VOLKSWAGENCONSUMER BEHAVIOR OF VOLKSWAGEN
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CONCLUSIONCONCLUSION
To grow significantly the company must build a strategy
to expand the business in India.
The Volkswagen has 10% market share in India so
company needs to focus on positioning as the safety
leader that also offers lower operating costs and eco-
friendly cars.
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THANK YOU