PRESENTED BY,CHRIS JOSEPH

II M.B.AVOLKSWAGEN

HISTORY OF VOLKSWAGEN• Founded in May 28 1937.• Under the control of Adolf Hitler.• Volkswagen means “People’s car” in German.• It’s current international slogan is “Das Auto”

(“People’s Car)

FIRST MODELS

FIRST MODELS

FIRST MODELS

FIRST MODELS

FIRST MODELS

CAPITAL STRUCTURE• “Capital Structure is the way corporation

finances it’s assets through some combination of equity, debt or hybrid securities.”

Types of Financial Instruments1. Equity Shares2. Preference Shares3. Debentures 4. Bonds

CAPITAL STRUCTURE

ORDINARY •295089818

PREFERRED •206205445

VOTING RIGHT50.73% by Porsche Automobiles

20% by State of Lower Saxony, Hanover

17% by Qatar Holdings

12.3% by Others

MAJOR ACQUISITIONS AFTER 1960

IN 1964

IN 1990

IN 1995

IN 1998

IN 1998

IN 2010• Acquired 19.9% stake in Suzuki.• Thus Volkswagen became one of the world’s

finest and largest car manufacturers.

IN 2012

INDIAN EXPORT MARKET

INDIAN MARKET• Volkswagen India Pvt.Ltd. Is a division of

Volkswagen Group India.• Volkswagen came to India by 2007.• Invested more than 4000 crores.

WHY INDIAN MARKET?• Possibility of introducing budget brand for

Indian market.• Fast growth in premium hatchback sedan

segments.• More consumers.• More acceptance among people.

PRODUCTION• 61 production plants and factories in 15

European countries.• 6 countries in Asia, Africa, and America.• Produces 26,600 motor vehicles daily.

PRODUCTION IN INDIA

PRODUCTION IN INDIA

THREE CLUSTERS

MANAGEMENT • Efficient management.• Focuses on S.W.O.T analysis.• Problem solving.

SALES AND EXPORTS IN INDIA• Volkswagen India Pvt.Ltd vehicle brands have

a combined dealership network of more than 153 dealerships in more than 56 cities all over India.

• Skoda and Audi alone having in total around 120 dealerships across the country today.

SALES AND EXPORTS IN INDIA

AFTER SALES SERVICE OF VOLKSWAGEN

• The plans include introduction of new models, giving more incentives to dealers and improving after-sales services to address some of the main complaints it has been facing.

• The automaker is also looking at reducing cost, such as through using more locally-sourced components and tightening sales and marketing operations, to make its cars more affordable in India's price-sensitive market.

• To utilise capacity at the Pune plant even as it works on the turnaround, Volkswagen (VW) has increased exports from India.

VOLKSWAGEN EMISSIONS SCANDAL• On 18 September 2015, the United States Environmental Protection

Agency (EPA) issued a notice of violation of the Clean Air Act to German automaker Volkswagen Group, after it was found that the automaker had intentionally programmed turbocharged direct injection (TDI) diesel engines to activate certain emissions controls only during laboratory emissions testing.

• The programming caused the vehicles' nitrogen oxide (NOx) output to meet US standards during regulatory testing, but emit up to 40 times more NOxin real-world driving.

• Volkswagen put this programming in about eleven million cars worldwide, and in 500,000 in the United States, during model years 2009 through 2015.

VOLKSWAGEN EMISSION SCANDAL• These findings stemmed from a study on emissions

discrepancies between European and US models of vehicles commissioned in 2014 by the International Council on Clean Transportation (ICCT), summing up the data from three different sources on 15 vehicles.

• Among the research groups was a group of five scientists at West Virginia University, who detected additional emissions during live road tests on two out of three diesel cars.

• ICCT also purchased data from two other sources. They provided their findings to the California Air Resources Board (CARB) in May 2014.

OTHER IRREGULARITIES• On 3 November 2015, VW revealed that its internal investigation found

that CO2 emissions and fuel consumption figures were also affected by "irregularities".

• These new issues involve mainly diesel, but also some petrol models, affecting approximately 800,000 vehicles equipped with 1.4, 1.6 and 2.0 litre motors from VW, Skoda, Audi and Seat.

• The company suggested that fixing the problem might cost an additional €2bn.

• On 20 November 2015, the EPA said that VW officials told the agency that all 3.0-liter TDI diesel engines sold in the US from 2009 through 2015 were also fitted with emissions-cheating software, in the form of "alternate exhaust control devices".

• These are prohibited in the United States, however the software is legal in Europe.

THANK YOU…