Facebook Timeline is going to stay here…Let’s get started !

Introducing Timeline

1. General layout 2. Cover photo & Profile image3. Tab location is changes4. You can only have 12 tabs5. Like gating is there, Default Tab is not6. Apps have more space to play with7. Highlight posts to give them the full width of the FB

container8. ‘Pin’ posts, these posts stay at the top of the feed –

Promoting posts9. A great example- Unilever10. To do’s

Everything that you should know about Timeline

1. General layout

2. Cover photo and profile image

• No more 520 px high profile image on the left -> Square • No more image – grid above the Timeline• Header Image can not be used for promotional, contest referral or even contact information

3. Tabs location is changed

Old Apps & Tab location

Featured Apps/ tabs(4 max)

4. You can only have 12 tabs!

More tabs arehere but they are harder to Find (limit 12 tabs)

• A custom ‘Default landing tab’ will no longer work• ‘Welcome’ is just another tab (if it is still needed)• You can still like gate your content and drive visitors

using FB ads

5. Like Gating is there, Default tab is not!

Default Tab will

no longer work

6. Apps have more space to play with

7. ‘Highlight’ posts to give them the full width of the Facebook container

8. ‘Pin’ posts, these posts stay at the top of the feed -> Promoting posts

Unilever – a great example

To Do’s

Add a brand description & Information

Pin ‘top’ or ‘important’ posts

Insert the back catalog of the brand +

reconstruct history

‘Highlight important events

Advertise to drive traffic to ‘like gated’ app

Clean up wallFeature important apps

Adapt tab-content to 810px width

Choose a cover image

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