Scope organisation

How they got their organisations intentions across to the public by media

• YouTube Channel

• Natalie Sides story

How did the action video Impact me?How did the action videos impact the audience?

• The video had the right impact on me, stirred emotions and gave me more knowledge of the function of this organisation.

• The video impacted the audience the same way as me.

51M campaign against the HS2 rail project

How they attempted to get their campaign across to the country

• An action video from Martin Tett, leader of Buckinghamshire county council and 51m.

• An action music video called “HS2 Blues” written by David Bekaert to campaign against the HS2 rail project.

Why was there a need for these action videos?What they getting across to the audience?

• There was a need for an action video because there weren't any videos on the internet that were covering this campaign.

• The action videos were to show the audience what the negative impacts of the HS2 rail project would be.

How did the action video impact on me?Did it have an impact on its target audience?

• Both the videos made an impact on me, the first one because they used Local county council leaders. The second because they made used an interesting method to get their argument across.

• Its hard to say due to the fact that although the action videos got a great number of views and likes the Government has now decided to go ahead with the HS2 rail project.