Presentation on Sanjeevani Farm

Presentation on Sanjeevani FarmPresenters:Jitendra RaiNamrata MainaliRasna ShahiRojina GyawaliShishir PangeniOrganic FarmForm of agriculture where natural techniques are used for pest control.Includes herbicides, insecticidesand fungicides along with bonemealfrom animals orpyrethrinfrom flowers.Excludes synthetic petrochemical fertilizersand Pesticides.An ecological production management system.

Sanjeevani FarmLocation: Bhaktapur, Thimi Area covered: Five ropanies Features5 green houses Three types of seeds- F1 (Hybrid), OP, and Genetically modified.Use of botanical extracts from Neem and Artemisia.natural predators like ladybird are usedEM 5, inter cropping or mix cropping and Bio vitamins

Market segmentationTarget market Upper middle classMiddle classHealth conscious peopleMarketing MixProduct Organic Vegetables seeds from Japan, Australia, and The United state and for some vegetables; we will use local seeds

PriceCompetitive pricing strategy i.e market price.Price similar to normal vegetables rate.Price list: Tomato: Rs. 50/kgCabbage: Rs. 50/kgCucumber: Rs. 120/kgCauliflower: Rs. 70/kgRadish: Rs. 45/kgPotato: Rs. 170/ dharniSpinach: Rs. 30 per bundleCoriander: Rs. 10 per bundleMushroom: Rs. 300/kg

PlaceIn the initial phase, we plan to cater our products to kathmandu valley only. Specialty store, department stores and our own outlet or farm.Later on, we have thought of a plan to supply our products outside the valley.In future, we definitely want to established our farm even outside the valley and supply to other cities as well.

PromotionOwn network to let people know about our brand.Complimentary food baskets and provide these samples to customer to try.Involve customer in our production process.Broachers and alerts through social media.BrandingBrand Sanjeevani Farm- Helping you take care of your body, because its the only place you have to liveCompetitive Frame of ReferenceProducts with which the brand competes as close substituteInorganic vegetablesOrganic vegetablesContdPoint of Parity (POP)Not necessarily unique but shared associationsLess or no use of chemical fertilizersPoint of Difference (POD)Unique attributes of the brand or productDifferentiation in vegetables quite difficultDifferentiation done in Price and Packaging

ContdPositioningPromoting healthy life styleProviding affordable pricesPrioritizing consumers well being

Distribution channel Chain through goods/services passes to consumer Consumer oriented SpecificallyDirect With own outletWith intermediaries

ContdFarmConsumer Specialty Stores Own Outlet