ONLINE VIDEO USERS,TRAFFIC AND ADVERTISING ARE GROWING RAPIDLY ARE THERE ENOUGH VIDEOS FOR MONETIZING TRAFFIC ?

THE WEB PUBLISHER’S CHALLENGE

VIDEO CONTEST ? VIRALS ? TUTORIALS ? PRODUCT PRESENTATION ? CORPORATE VALUES ?

WHEREAS IT IS ON THE BRAND’S SITE OR ON SOCIAL MEDIA, THE BEST WAY TO ENGAGE THE TARGET AND DRIVE SALES

IS THROUGH VIDEO

THE BRAND’S CHALLENGE

DIGITAL CHANNELS CAN TURN THEIR AUDIENCE INTO COMMUNITIES AND CREATE NEW SOCIAL TV SHOWS BASED ON USER’S CONTRIBUTIONS

THE BROADCASTER’S CHALLENGE

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VIDEOCENTRICITY

WHETHER YOUR ARE A BRAND, A BROADCASTER OR A WEB PUBLISHER,

TODAY, YOU NEED VIDEO

AND WHEN YOU NEED A VIDEO, WOULD YOU SPEND A FORTUNE ON ENDEMOL, JWT, WPP OR OTHERS ?

VIDEO CENTRICITY

OR WOULD YOU CALL YOUR FRIENDS ?

USERFARM

!Introducing you to the largest video making crowd in the world

VIDEOMAKERS FOR ALL YOUR NEEDS

USERFARM NETWORK GLOBAL DISTRIBUTION

Proposition Call for video with different options (private, special, limited, etc.) Main Target Clients Production Companies, Advertising Agencies, WebSites Pricing Pay per call

Proposition Tv shows or Web series based on users’ contribution (call for video / existing video library) Main Target Clients Broadcasters, WebSites Pricing Pay per content rights

OUR OFFERING

VIDEO SOURCING VIDEO SHOWS

USERFARM VIDEOSOURCING

A constantly growing crowd of videomakers is waiting for your call

> English > French > Spanish > Italian

VIDEO SOURCING USING A STATE OF THE ART PLATFORM

Videomakers from all over the world register, participate and create videos for clients by responding “calls for video” opened on Userfarm.

UserFarm.com is an innovative web platform for video content crowdsourcing, available in 4 different languages

UserFarm videomakers have specific competencies in realizing a wide variety of video, from real life documentaries to more elaborate advertising and sketches.

DIVERSITY OF PEOPLE, TALENT AND SPECIALITIES

REAL LIFE Video diaries, Real stories!Memories, Travels

FICTION Shorts, Sketches, Parodies, Mashups

NEWS Local News, Vox Pop, Sport, Interviews, Events coverage

ADVERTISING TV Spot, Viral Videos!Tutorial, Product Information

HOW TO Cooking, Parenting, House & Pet, Beauty & Wellness

OTHERS Video Clip, Digital Art, Cartoon, Talent Scouting

BRIEF

Creat ives upload their contribution; Get feedback from the client, and the o ther par t i c ipants (open calls only) T h e U s e r f a r m community managers also give advices, answer the member’s needs or moderate content.

Defining the Brief Our accounts and contest specialists support the client in defining and writing the most efficent and compel l ing brief i n c l u d i n g : t h e objectives, target, t i m i n g , p r i c e s , rights and any legal requirements.

Call to action on U s e r f a r m ’ s platform Either All or Private(inviting for example only top talent, locals, specialists etc) - Open vs Hidden (where content us visible only to the client) - Single vs Group participation

S e l e c t i o n o f content made by client, external jury o r b y t h e c o m m u n i t y through voting and viewing.

Rewards can be prize based (big f o r o n e ) o r c o n t r i b u t i o n based (small for many)

HOW IT WORKS >

BRIEF BRIEF CALL TO ACTION BRIEF UPLOADS BRIEF SELECTION BRIEF REWARDS > > > >

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Description: Citizen Report is the first citizen journalism format broadcasted by RAI.

Results: 700 contributions and over 100 videos selected and broadcasted

FOCUS TARGET

q Specialized Tv Channels: fillers, promos and user generated tv shows

q  TV Production Companies: footage for their tv shows or documentaries

Videomakers are requested to produce video content following specific briefs and technical requirements in order to comply with authors’ guidelines and quality standards.

Title: CitizenReport Client: Rai Year: 2009/2010 Request: real stories around the 10 topics covered by the tv show.

Title: PromoBabel Client: Babel Year: 2010 R e q u e s t : r e a l people witnesssing their experience in Italy

Description: Babel is the first tv channel dedicated to foreigners living in Italy

Results: 70 contributions and 20 selected to become Babel channel id promo

CONTENT FOR BROADCASTING

BABEL CITIZEN REPORT

CONTENT FOR WEBSITES

Videomakers are requested to produce a short lenght video content for online publishers following brief and guidelines. Video selected are finalized with graphics and music.

Description: Babelgum is a leading UK and ITA video online property

Results: 325 contributions, more than 150 selected videos

Title: Talents Client: Babelgum Year: 2009 Request: music and fun sketches for the Babel web portal Duration: 6months

Description: MadeinKitchen is a videosharing platform for cooking recipees

Results: 100 contributions and 50 selected

Title: Recipees Client: MIK Year: 2010 Request: regional cooking recipees Duration: 2 months

CONTENT FOR WEBSITES

FOCUS TARGET WebSites and WebTvs of q  Internet properties q  Brands and their agencies q  Publishers (magazine, newspapers) q  Broadcasters q  Institutions

MADE IN KITCHEN BABELGUM

FOCUS TARGET q  Production Companies q  Brands q  Broadcasters

Videomakers are requested to contribute with their video to a documentary with a director editing the contributed material and realize the final cut.

Description: IlMioPaes is a documentary about cultural differences in Italy

Results: 500 contributions, 90 selected

Title: IlMioPaese Client: VivoFilm Year: 2009 Request: real stories form South to North Italy Duration: 2 months

Description: LifeinaDay is a project directed by Oscar winner director Kevin McDonald and produced by Ridley Scott

Results: 80.000 videos, 4.500 hours

Title: LifeinaDay Client: LG Year: 2010 Request: real stories of a single day (July 24th) Duration: 5 months

COLLECTIVE DOCUMENTARIES

LIFE IN A DAY IL MIO PAESE 2.0

User Generated Advertising allows brands to create video spot, viral videos or product tutorials leveraging on the creativity of thousands of videomakers.

Description: The italian leading grappa was the first to air a user generated advertising on national television channel

Results: 70 contributions, 5 selections

Title: Prime Uve Client: Maschio Year: 2010 Request: tv spot (6” and 30”) for the brand Duration: 3 months

Description: Motodays is the italian most important market dedicated specifically to motorcycle Results: 35 contributions, 1 winner

Title: Motodays Client: FieradiRoma Year: 2010 R e q u e s t : o n l i n e video spot Duration: 3 weeks

USER>GENERATED ADVERTISING

FOCUS TARGET q  Brands q  Advertising Agencies q  Institutions

MOTODAYS MASCHIO PRIME UVE

Talento Libero is the UserFarm branded video factory launched by the web property Libero.it, # 1 site traffic in Italy.

BRANDED VIDEO FACTORY

To leading brands and publishers, aiming to launch multiple “call for contents”, UserFarm offers the possibility of opening their own VideoFactory: q Personalized look&feel q Distinct database q Dedicated backend for moderation an satistics q Ability to open new calls and set prizes.

TALENTO LIBERO

OPEN All videomakers can participate to the call.

SELECTED Only selected videomakers (eg top, geographical) can participate to the call ensuring a higher level of participation.

VISIBLE Anybody can see the content contributed, leave comments, vote and share it allowing a wider digital pr.

PRIVATE Only the client can see the content contributed ensuring maximum privacy and ip protection.

SINGLE CALL The call is open on UserFarm platform in a single country

INTERNATIONAL CALL The call is open on all UserFarm countries/languages allowing participation from all countries

PERSONALIZED VIDEOFACTORY

A separate Videofactory is set up allowing multiple call and separate management of the participation.

IN SUMMARY

CALL TO ACTION TYPE DESCRIPTION

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SOME CASESTUDIES

WHY ARE YOU WAITING ?

CALL USERFARM

www.userfarm.com info@userfarm.com Available in UK, Italy, France and Spain