presentation on sales letter and agency letter

7/31/2019 Presentation on Sales Letter and Agency Letter

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What is Sales letter?What is Sales letter?

A form of direct mail in which an advertiserA form of direct mail in which an advertiser

sends a letter to a potential customer.sends a letter to a potential customer.

Whether you send it out solo or as part of aWhether you send it out solo or as part of a

direct mail package, a sales letter can bedirect mail package, a sales letter can be

one of your most effective marketingone of your most effective marketing

tools, allowing u to speak one- on-one totools, allowing u to speak one- on-one toprospects and customers.prospects and customers.


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What makes a good salesWhat makes a good sales

letter?letter?There are three key rules:There are three key rules:

Start with a hookStart with a hook

Give them the facts fastGive them the facts fast

End persuasivelyEnd persuasively


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1.1. Start with a hook:-Start with a hook:-

Begin your letter with a provocative thought orBegin your letter with a provocative thought oridea that hooks readers and makes themidea that hooks readers and makes them

want to keep reading.want to keep reading.

2.2. Give them the facts fast:-Give them the facts fast:-

Quickly list the top two or three benefits ofQuickly list the top two or three benefits ofdoing business with your company.doing business with your company.

3.3. End persuasively:-End p

ersuasively:-Close the letter with a strong argument thatClose the letter with a strong argument that

compels readers to respondcompels readers to respond


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How long should a sales letter be?How long should a sales letter be?

The standard answer is "long enough to doThe standard answer is "long enough to do

the job." It takes longer to persuade athe job." It takes longer to persuade a

prospective customer to buy than toprospective customer to buy than tomerely get him to inquire further. But inmerely get him to inquire further. But in

today's high-tech age, people becometoday's high-tech age, people become

impatient with anything that takes muchimpatient with anything that takes muchlonger than a blink to read.longer than a blink to read.


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Format of a Sales LetterFormat of a Sales Letter

Name of client,Name of client,

Title of client,Title of client,

Address of Company or client,Address of Company or client,

Date,Date,

Dear (name of the client)Dear (name of the client)


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Paragraph 1Paragraph 1: Introduction of the letter should: Introduction of the letter should

capture the attention of the reader. You maycapture the attention of the reader. You may

mention the problems that the client may bemention the problems that the client may be

having and which your product or service willhaving and which your product or service will

resolve. Introduce the company and whatresolve. Introduce the company and what

you specialize in.)you specialize in.)

Paragraph 2Paragraph 2: Introduce the product or service: Introduce the product or service

you intend to sell to the client. Show the clientyou intend to sell to the client. Show the client

the ways in which they will benefit fromthe ways in which they will benefit from

investing in your product or service.investing in your product or service.


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Paragraph 3Paragraph 3: Give your contact information for: Give your contact information for

the client to find out more information onthe client to find out more information on

the product or service.the product or service.


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SANTOS TRADING, INC.SANTOS TRADING, INC.

55 Congressional Avenue55 Congressional Avenue

Dasmarinas, CaviteDasmarinas, Cavite

Mrs.Dahlia consueloMrs.Dahlia consuelo

No.2 Main AvenueNo.2 Main Avenue

Windward hills SubdivisionWindward hills Subdivision

Dasmarinas, CaviteDasmarinas, Cavite

Dear Mrs. Consuelo:Dear Mrs. Consuelo:

Would you like to eliminate drudgery and time wasting laundry work done by hand, thus savingWould you like to eliminate drudgery and time wasting laundry work done by hand, thus saving

precious moments for other household chores?precious moments for other household chores?

We are introducing our newly made available Goldstar -Lavandera washing machineWe are introducing our newly made available Goldstar -Lavandera washing machine

designed to lighten your clothes-washing task.designed to lighten your clothes-washing task.

This Goldstar-Lavandera is 2.5 feet in height with all four sides measuring 1.5 feet,This Goldstar-Lavandera is 2.5 feet in height with all four sides measuring 1.5 feet,

thus occupying a small space in your working area. It is equipped with over-flow and drainthus occupying a small space in your working area. It is equipped with over-flow and drain

pipes, a water inlet and automatic wash timer and can, therefore, be left to function by itselfpipes, a water inlet and automatic wash timer and can, therefore, be left to function by itself

while your attention is focused on other important activities.while your attention is focused on other important activities.

The machine is a miser in its consumption of electricity and its pulsating action is kind to all typesThe machine is a miser in its consumption of electricity and its pulsating action is kind to all types

of fabric and yet very effective in its cleaning power.of fabric and yet very effective in its cleaning power.

Our Limited supply could hardly cope with the demands of housekeepers for its service. We are,Our Limited supply could hardly cope with the demands of housekeepers for its service. We are,

therefore, inviting you for a timely visit at our display rooms in the above address for a visualtherefore, inviting you for a timely visit at our display rooms in the above address for a visual

examination of the machine, and its reasonable cost could hardly be felt as a drain in yourexamination of the machine, and its reasonable cost could hardly be felt as a drain in your

pocket.pocket.

Yours very truly,Yours very truly,

Luigi T. BallesterosLuigi T. Ballesteros

Sales ManagerSales ManagerSANTOS TRADING, INCSANTOS TRADING, INC


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Letter of AgencyLetter of Agency

A Letter of Agency (LOC) is a documentA Letter of Agency (LOC) is a documentauthorizing a telecommunications providerauthorizing a telecommunications provider

to act on a consumers behalf. Someto act on a consumers behalf. Some

vendors may also call this a Letter ofvendors may also call this a Letter of

Authorization. This is generally required inAuthorization. This is generally required in

United States when switching a telephoneUnited States when switching a telephone

service provider while keeping the currentservice provider while keeping the current

telephone number of any other servicetelephone number of any other servicewhich requires transfer of informationwhich requires transfer of information

from one provider to another.from one provider to another.


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Letter must contain the followingLetter must contain the following

InformationInformation

1. Name, address and telephone number of1. Name, address and telephone number of

agentagent

2. Purpose of appointment2. Purpose of appointment

3. Term of appointment3. Term of appointment

4. Your complete name, address and4. Your complete name, address and

telephone numbertelephone number


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THANK YOU

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