video sales letter formula
DESCRIPTION
The Video Sales Letter Formula Video sales letters are everywhere and for good reason... they work! Here’s why… video sales letters are: 1) Perceived as content 2) Still a novelty in most markets 3) Easy and fast to create (you don’t have to be an expert copywriter or a technical wizard to set one of these up) But most importantly… video sales letters work because YOU control the sales process... traditional print sales letters allow the reader to scroll down to look at the price or skim the text... good video sales letters give no control to the viewer. Here are the 3 elements of a video sales letter… 1.) The Headline 2.) The Video Sales Letter 3.) The Buy Button In addition, there are a few guidelines WE recommend you follow… Video Sales Letter Length – 12 – 24 minutes has been the sweet spot in our testing. Ditch the Controls – This may go against usability studies but don’t allow people to pause, fast-forward or rewind the video sales letter. Auto-Play – This is another usability no-no but I’ve never had a click-to-play video outperform an auto-play video sales letter. Set your video sales letter to auto-play. For more information check out our Video Sales Letter Training at http://www.videosalesletterformula.com/TRANSCRIPT
THE VIDEO SALES LETTER FORMULA
VIDEO SALES LETTERS ARE EVERYWHERE AND FOR GOOD
REASON…
… THEY WORK!
HERE’S WHY… VIDEO SALES LETTERS ARE:1) Perceived as content 2) Still a novelty in most markets 3) Easy and fast to create (you don’t have to be an expert copywriter or a technical wizard to set one of these up)
BUT MOST IMPORTANTLY… VIDEO SALES LETTERS WORK
BECAUSE YOU CONTROL THE SALES
PROCESS…
!
…TRADITIONAL PRINT SALES LETTERS ALLOW THE READER TO SCROLL DOWN TO LOOK AT THE
PRICE OR SKIM THE TEXT…
…GOOD VIDEO SALES LETTERS GIVE NO CONTROL TO THE VIEWER.
HERE ARE THE 3 ELEMENTS OF A VIDEO
SALES LETTER…
1) The Headline…
2) The Video Sales Letter
3) Buy Button
IN ADDITION, THERE ARE A FEW
GUIDELINES WE RECOMMEND YOU
FOLLOW…
12 – 24 MINUTES HAS BEEN THE SWEET SPOT IN OUR
TESTING
Video Sales Letter Length…
DON’T ALLOW PEOPLE TO PAUSE, FAST-FORWARD OR REWIND THE
VIDEO SALES LETTER.
Ditch the Controls…
WE’VE NEVER HAD A CLICK TO PLAY VIDEO OUTPERFORM AN
AUTO PLAY VIDEO.
Auto Play…
FOR MORE INFORMATION CHECK OUT OUR VIDEO SALES LETTER TRAINING AT HTTP://WWW.VIDEOSALESLETTERFORMULA.COM/