We Reached out to 6 Million People from Around 20,000 Villages In India

By 1998

Our Motto

“Think Global, Act Local”

COLGATE

Brief History

1873 : Introduced First Toothpaste in Jar Packaging

1806 : William Colgate Founded “ Colgate “ for Manufacturing of Soaps,Starch and Candles

1896 : “Colgate Ribbon Dental Cream “ First Collapsible Tubed Toothpaste Launched

1926 : Palmolive and Peet Merged with the Company to name it “ Colgate Palmolive Peet”

1953 : “Colgate Palmolive Peet “ Rebranded to “ Colgate Palmolive “

Rural Marketing Strategy

Colgate Tooth Powder “Super Shakti “ Sachet Packs Dental Checkup Camps

Rural Marketing Strategy

Colgate Tooth Powder Targeting Rural Market

Lower Per Head Cost as there is No Involvement of Brush

10gm. Tooth Powder Sachet for Rs. 1.50 and 15gm. Tooth Paste Sachet for Rs. 3

“ Dental Check up Camps “ and campaigns with “ ITC E- Chaupal “

Colgate “ Sampark “ Campaign

People, Process and Physical Evidence

People :

• Who Speak Local Languages

• Who can effectively communicate the Message to the Rural Audience

• Who Can Explain Pro’s of Oral Care

Process :

• Focus on Awareness about Oral Hygiene using “Dental Checkup Camps”

• Demonstration of Oral Care

• CSR Activities like Oral Cancer Awareness

Physical Evidence :

• Attractive And Cost Effective Packaging

• Multiple Pack Sizes: -Small Sachets to Big Combo Packs

Perceptual Mapping HHHL

LL LH

Freshness

Protection From Germs

Innovations Colgate Tooth Powder

Colgate Active Salt

Sachet Packaging of Tooth Paste and Tooth Powder

Bell Curve

Colgate Brands

Top 5 Oral Care Brands of 2013 (Worldwide]

References

• http://www.colgate.co.in

• http://Ruralwheels.in

• http://www.rappler.com/business/28918-colgate-is-bought-by-65-of-worlds-households

• Book : - Rural Marketing, By Balram Dogra