marketing management presentation on colgate
DESCRIPTION
TRANSCRIPT
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Marketing management presentation on Colgate
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Group members
Kaveshna
Arif
Monit
Vikas
Sorabh
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Table of contents
Timeline of Colgate
POSITION IN GLOBAL MARKET
Product Life Cycle of Colgate
Marketing Mix
SWOT
Promotional tools
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1806
1873
18961928
1953
Timeline of colgate
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POSITION IN GLOBAL MARKET
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Product Life Cycle of Colgate
Time
Sales Introduction Growth Maturity Decline
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4P’s
Price
Product Promotion
Place
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SWOT analysi
s
Strength
Weakness
Opportunities
Threats
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Promotional tools
Increasing circumference of toothpaste tube.
Free Dental Check-up in mobile vans
ADVERTISEMENT
Various Surveys like…Attractive offers:
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Free Dental Check-up by sending a SMS
Scholarship offers like Learn & earn offer
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1-5
5-1010-15
15-20
20-25
Segment Targeted
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Conclusion