presentation on rural enterprenuer,by sagar dey
TRANSCRIPT
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Presented by
Sagar Kumar Dey
Dept of MFC
3rd sem
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‘’ Rural entrepreneur is who should not only set
up enterprises in rural areas but should be also
using rural produce as raw material and
employing rural people in their production
processes.’’
“Rural entrepreneur is an entrepreneur who is
an employer, master, merchant but explicitly
considered as a capitalist who establishes and
operates in an rural area taking rural produce as
a raw material and rural people as human
resources ”
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“Poor of the World can’t be helped by mass
production but only by production by masses”
------ Mahatma Gandhi
Over 70% of Indians live in rural areas
Over 75 % of rural labour force still earns its
livelihood from agriculture and its allied
activities.
About 66% of the female population in the
rural sector is idle & unutilized. Even after 67
years of the independence rural India is
struggling for entrepreneurial freedom.
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Very Low Investment.
Use of Traditional Skills.
Decentralized production system.
Products are either mass consumer goods
or handicrafts.
Use of locally available raw material.
Cater to limited market.
Products have unique nature.
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Over 70% of Indian population lives in rural
areas
Rural people are labour intensive
Great disparities in income of rural & urban
people
Regional development
Rich in traditional art / handicrafts
Reduce poverty, growth of slums ,migratation
Awaken the youth
Increase the literacy rate of rural population
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Farm entrepreneur : landless farmer
Artisan entrepreneur :blacksmith, carpenter etc
Merchants and trader
Tribal entrepreneur
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Paucity of Funds
Lack of Infrastructural Facilities
Risk bearing capacity
large Competition
Middlemen
Lake of Knowledge of I.T
Legal formalities
Procurement of Raw Materials
Low Skill Level of Workers
Negative Attitude
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Free entry to the market
Various schemes for rural development
EDI
Regional Rural Development Centers
Bank of Technology
Finance facility to the rural enterprenuers
Subsidies given to the rural people by govt.
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Providing 6 ‘M’ to the rural people
Manpower
Money
Material
Machinery
Management
Market
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The project ‘Shakti’ started in 2005 widened
its scope to 45,000 entrepreneurs coving 3
million homes in 1,00,000 villages in 15
states in India. It is women's self help groups
which have direct-to-consumer sales
distributors for Hindustan Lever's soaps and
shampoo. The company provides training in
selling; commercial knowledge and
bookkeeping to help them become micro-
entrepreneurs with monthly net profit 700-
1000 rupees per person per month .
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INDIA is facing many problems like …Poverty
… social injustice
…Unemployment
… Migration
…Underemployment etc…
If we have to say
One solution for many problems is……..
RURAL ENTERPRENUERSHIP
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The rural people have to be developed and must come to the main
streame of society then only INDIA will develop…….
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