presentation on riverbed content delivery cloud

Content Delivery CloudA Better Alternative To Your Content Delivery Network (CDN)

www.riverbed.com©2013,©2013 Riverbed Technology Confidential and Proprietary

Application performance is impacted by geographic distances

©2013 Riverbed Technology | www.riverbed.com

Customer’s Origin Server

Content Delivery Networks (CDN)


Server POPs with cached content

Geographically dispersed visitors

Accelerate Content by Caching Content Close to ConsumersCustomer’s

Origin Server

Server POPs with cached content

Geographically dispersed visitors

Customer’s Origin Server

• System of content delivery server and edge servers• Delivers web content based on geographical location,

and origin of web page• Absorbs huge spikes in traffic while delivering

content at speed and with consistency• Improves availability in case of failure


Accelerate Content by Caching Content Close to Consumers

Content Delivery Networks (CDN)

CDN Market: Large and Fast Growing

SOURCE: Informa Telecoms & Media

There are currently 100+ CDN providers world-wide

CDN Revenue World-Wide

0

1

2

3

4

5

$B

2012

2017

24.6% CAGR


CDN Market: By Application

SOURCE: Informa Telecoms & Media

CDN Spend World-Wide

23%Business Applications

4%Gaming

6%Mobile Services43%

Video

22%Web Acceleration

2%Others

©2013 Riverbed Technology | www.reverbed.com


Reach

Routing

Local Storage

Availability

Multiple POPs offer geographical coverage

Requests are directed to the best location

Data proximity delivers improved performance

Multi-homed content enhances fault tolerance

CDN Characteristics

CDN Challenges


Static

Provider Control,Limited programmability

Inefficient

Technology to optimize traffic is limited

Security

3rd Party stores your data & certificates

Costly

Base price, overage charges, service fees

The Alternative: Content Delivery Cloud (CDC)


Accessedin California

Accessedin Australia

Cloud POP

Cloud POP

Private. Public. Hybrid. Physical.

The Alternative: Content Delivery Cloud (CDC)


European HybridData Center

Accessedin California

Accessedin Australia

Cloud POP

Cloud POP

• Mix and match public, hybrid or private infrastructure

• Low recurring costs, no large initial capital investment

• Agile, can be deployed (and removed) quickly and efficiently

• Can deliver content at speed and with high efficiency

So what makes CDC a better alternative to CDN?

Adjusting to dynamic application and content demands


• Not easily adaptable to real-time changes in demand.

• Delivery flexibility dictated by business models and commercial terms.

• Services can be rapidly activated and adjusted in real-time.

• “Where you need, as you need it” services model.

Flexibility

Content DeliveryNetworks (CDN)

Content DeliveryCloud (CDC)

Global Service Levels to Meet Dynamic Geographic Needs



• Data demand has to be pre-planned with capacity contracts with defined terms.

• Support limited to CDN enabled applications.


• Programmatically adjust and scale infrastructure to demand.

• Wider choice of applications.

Scalability

Compliance-based Security Policy Protection


• CDN provider stores your data & SSL certificates on shared servers (multi-tenancy).

• Confidential data exposed to external vulnerabilities.

• Delivers content securely while application retains control of SSL certificates.

• Application-level threat identification and mitigation mechanisms.

Security



Deploy, manage, and support the entire network



• Costly multi-vendor solution required to achieve required geographic reach.

• Complex management, time-consuming deployment. higher pricing.


• Custom-built infrastructure, centrally administered delivering global coverage.

• Infrastructure delivers global reach, easy to manage, less expensive.

Manageability

Web Content Optimization Lowers Resource Requirements



• Limited optimization features.

• Requires additional resources, such as connections or DNS lookups.

• Increased costs and overage fees to deliver performance and high quality end-user experience.


• Advanced web content optimization features.

• Faster delivery of applications.

• Reduce costs by cutting bandwidth usage by up to 50%.

Value

Content Delivery Cloud

www.riverbed.com©2013 Riverbed Technology Confidential and Proprietary

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A Better Alternative To Your Content Delivery Network (CDN)

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