Content Delivery from the Cloud

Chris RittlerDeluxe Digital Distribution

April 8, 2013

It Used To Be Easy …

2

HDTV

SDTV

Processing & Distribution

A few content providers

The World Today

3

Roku

Xbox

Playstation 3

Ultraviolet

Android

iOS

DRM QualityControlTranscoding

StorageBandwidth

WorkflowEider

TMS

Routing

Encryption

Aspera

Transport

Packaging

License Survey

CDN

VPNADI

4K 8K WMV

HDTV

SDTV

PC/MAC

Multiscreen Solution Architecture

4

iOS

Retail Systems

Android

CE

PC/Mac

STBs

Apps

CMS

Retailer System

Merchandising

Recommendations

Discovery

Social

Reporting

DRM Licenses

AV Feed

Store Front

Entitlement

Encoders

All Studios All Content

DRMEncryption

Media Library

Origin

Content Processing

CDN 2

Admin

Reporting

DRMServer

CDN 1

SDKs

Content, and Metadata

Ingest

Metadata

Workflow Services

Cloud Solutions

5

Workflow

Retail SystemsApps

Services

Full Service Cloud

Strategic Options

Build In-House

“Half Cloud” Blend of in-house and cloud

Key Cloud EconomicsScale

Re-Use

Virtualization

Know How

Deluxe OnDemand™VOD Catalog As A Service:

Multiscreen ReadyStudio-Quality Outputs

• Cloud-based Service• Multiscreen Ready Video Catalog• Highest Quality Video Outputs• Simplified Operations; Reduced Cost• Easy Integration• Time-to-Market in Days not Months

Conclusion

• Consumers want easy access to deep catalogs of high quality content on their device of choice

• Many technical and economic challenges to becoming a popular distributor of multi-screen content

• Cloud services and third party services are growing in capability and popularity to address challenges

Thank you!

Chris RittlerSenior Vice President, Sales & Business Developmentchris.rittler@bydeluxe.com

www.bydeluxe.com/d3