presentation on market research on choosing the banks

7/31/2019 Presentation on Market Research on Choosing the Banks

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MADE BY:ABHISHEK GARG

AKSHAY WADHWA

KARTIK SINGHAL


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Banking in India originated in the last decades of the 18th century. The

first banks were The General Bank of India, which started in 1786,

and Bank of Hindustan, which started in 1790; both are now defunct. The

oldest bank in existence in India is the State Bank of India, which

originated in the Bank of Calcutta in June 1806, which almost

immediately became the Bank of Bengal. In the early 1990s, the

then Narasimha Rao government embarked on a policy of liberalization,

licensing a small number of private banks. These came to be known

asNew Generation tech-savvy banks, and included Global Trust Bank

(the first of such new generation banks to be set up), which later

amalgamated with Oriental Bank of Commerce, Axis Bank(earlier as UTIBank), ICICI Bank and HDFC Bank


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T o study what the customer actually look forwhile choosing the banks.


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Questioner method and analyzing of data bymaking Pie charts.

Questions were asked on 20th March 2012.


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The several students and faculty of ITMUniversity, shopkeeper,sevice people beentaken as sampling unit to concentrate

Sample size is of 60 customer

S.N O CATEGORY AGE INCOME

1 STUDENT 19-22 N.A

2 TEACHERS 25-40 >5 Lac

3 SHOPKEEPER 22-40 3-5Lacs

4 SERVICEPEOPLE

24-40 3-9Lacs


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1)Name-

2)Sex-3)Education

a) Primary b) Secondary c) Graduation :- (i) Science(ii)Commerce (iii) Arts (iv) Management (v)Any other d) PostGraduation

Ans-4) Occupation

a)IT professional b) Doctor c) Businessman/woman d) Workere)Govt. Servant f)MNC g)Student h) Housewife i) Any other

Ans-

5) Annual income a) 5LakhsAns-

6) Credit Card: a) Yes b)No c)Planning tohave in near future

Ans-


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7)How will you describe yourself in a sentence?

Ans-

8)Which bank do you have your account in? Why did you choose it ?

Ans-

9)Do you relate yourself with your bank in any way?Do you think it goes with your

personality? Yes/No.

Ans-

10)If given a chance which bank would you like to open your account with?Ans-

11)What will make you choose it ?

a)services b) ATM presence c) Ads d) New features e)Got bored f) brand image

g) peer pressure h)you can relate your relate yourself with it. i) Any other.

Ans-12) Rank the features between 1-5 (1 being the most important and 5 being the least)

related with choosing a bank.

a)Services b)PAN India presence c)ATMS d)Brand Image e)Relation with Self-

image


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CURRENT BANKSACCOUNT

SBI

ICICI

HDFC

OTHERS

S.NO BANKS NO. OF

RESPONSIV

NESS

1 SBI 26

2ICICI 103 HDFC 10

4 OTHERS 14


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PEOPLE HAVINGCREDITS CARDS

S.NO OPTIONS NO. OF

RESPONS

IVNESS

1 YES 52

2 NO 2

3 PLANING 4

YES

NO

PLANING TONEAR FUTUR


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PREFERRED BANKACCOUNTS

S.NO BANKS NO. OF

RESPONS

IVNESS

1 SBI 6

2 ICICI 24

3 HDFC 16

4 OTHERS 14

SBI

ICICI

HDFC

OTHERS


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S.NO FEATURES NO.OF

RESPO-

NSIVNE

SS

1 SERVICES 28

2 PAN 8

3 ATM 16

4 BRANDNAME

4

5 RELATIONWITH SELFIMAGE

4

SERVICES

PAN

ATMS

BRAND IMAGE

RELATION WITHSELF IMAGE


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presentation on market research on choosing the banks

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