presentation notes
TRANSCRIPT
NOTES
Billboard is a weekly American magazine devoted to
the music industry, and is one of the oldest trade
magazines in the world. It maintains several
internationally recognized music charts that track the
most popular songs and albums in various categories
on a weekly basis.
It’s company is called ‘Prometheus Global Media’
The number of copies it distributes, on average, for
each issue is 16,327.
Billboard was founded in Cincinnati on
November 1st 1894 by William H. Donaldson
and James H. Hennegan
With the development of the juke
box industry during the 1930s, The
Billboard began publishing music charts.
Pop, Rhythm & Blues, and Country &
Western.
Language – (Ke$ha) colloquial, informal
(Gaga) formal
Tone – (Ke$ha) energetic (Gaga) serious
Font – (Ke$ha) serif (Gaga) sans serif
Drop Cap – shows the reader where to start, easier to start reading,
easier to get into
Slug & Editorial pillar – first thing reader sees
Article title – bold red, catches readers attention
Leading text – from big to small, easier to get into
Pull quote – draws audience in, interesting, stands out
Anchor – secures eye flow, avoids eyes being lost, brings back to the
right, complete look
Gutter – space at the bottom
Image – goes across both sides, builds continuity
Disco – more information, looks like buildings which gives an urban
vibe. Also looks like music bars.
The colours, against the white background,
stand out and attract the audience.
Gagas’s black lipstick matches the writing.
‘Gaga’ in red matches ‘contents’
Gaga’s white hair compliments the
background.
Simple gesture, highlights her significance
and the fact that she’s famous.
Smizing, draws audience in
Teeth showing, again white overpowering the
page
Hair blown to the right, to the text
Variety of artists, so much to do with the
genre, most familiar with it, fun, exciting,
different, confident, just out there.