presentation - lily !!!

8/7/2019 Presentation - Lily !!!

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HOW EFFECTIVE IS THE COMBINATION

OF YOUR MAIN PRODUCTS AND

ANCILLARY TEXTS?

OLIVIA CONCHIEOLIVIA CONCHIE


2/20

WHAT IS A BRAND?

A brand is the identity of a specific product, business or service.

Brands can take many different forms they dont have to be visual

they just need to be something that people will remember, can be

either symbols, names, signs, color combinations or slogans.

For example TESCOS slogan is Every Little Helps

This is short and sweet and easy to remember.


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SOME FAMOUS BRANDS


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WHY IS IMPORTANT TOHAVE A BRAND IDENTITY?

It is important that you have a brand identity to promote your

product, business or service. Branding separates one product from

another and allows it to have noticeable and memorable identity that

is original. The most successful brands are the ones that stand out

and are impossible to forget.


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BRAND IMAGES

Nicki Minaj is known for not only her

originality within her music but also for her

quirky fashion sense. This is not only

noticeable throughout her music videos but

at public appearances. Her originality has

gained her popularity as people immediately

remember her when heard her name.


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BRAND IMAGES

Music artists that have originality and a distinct brand image

tend to gain more popularity as they are much more

noticeable. For example Taylor swift, she is a country singer

with a quite subtle brand image, there is nothing original about

what she does or the way she looks.

Taylor swift

Where as an artist like lady Gaga has such a original look it

gains her popularity as she isnt the same as everybody else.

Lady Gaga


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OUR BRAND IMAGE

Our brand image is different indie/rock. Our target audience was for 16-25s,

white Caucasian males. In order to create an audience that would accommodate for

this particular audience we had to research into other artist who had a similar target

audience and use these as an influence upon our artist, our artist could be mostly

associated to be similar to artists such as ; oasis and artic monkeys


8/20

CREATING A SUCCESSFULBRAND IMAGE

To create a successful brand image we had to

ensure we covered many different aspects

throughout our research of other artists. Forexample we had to research into the smallest

details such as hair styles of similar artists,

fashion was also a main research point. We

found that most indie bands wore dark colors

and had long scruffy hair, therefore we

wanted our artist to be similar to this to this to

fit the genre of indie.Artic Monkeys Our Artist


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S I M I LAR I TI ES WI TH OU R AR TI S TAND OTH ER INDIE ARTISTS

*Both have long dark hair *

*Dont smile on photos** Dark Clothing worn *


10/20

H-EYES

To create an effective brand identity the image of the artist was not the only important

thing we had to focus on. As most indie bands just have a plain name and no logo etc.

we wanted to stick to doing the same, although we wanted to create something that

would be bold and memorable although it wasnt fancy or in your face. The writing is

bold, black and large in capitals, therefor it is eye catching and sticks to the general

colors used within the indie genre. To create this font we researched into different artist

and then went onto dafont to choose one.


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H-EYES LOGO

We chose to do an eye for the logo of our band, it associated with the

name of band and also is something memorable for people when they

think of it as the logo associates with the name and the colors usedwithin it are eye catching and stand out on the dark background.

Blue used to

make the eye

stand out


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H O W H AV E Y O U C O N S T R U C T E D A S E N S E O F B R A N DI D E N T I T Y U S I N G T H E M E D I A L A N G U A G E I N T H E

V I D E O A N D A N C I L L A R Y T A S K .

We watched many indie music videos and wanted to try and create some similarities, it

wouldnt be possible as a group for us to create a video the same and to that standard so

we tried to add things similar in small areas. We wanted out background to be wacky and

slightly rocky also. This music video influenced the style of background we wanted, they

are not an indie band but are slightly rocky/moshy which you could also associate with

out artist.

Influential music video

http://www.youtube.com/watch?v=q_vVBHcc1nE

Our video

http://www.youtube.com/watch?v=BVZ5VVoAYz8&feature=player_embedded#at=13


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THE MUSIC VIDEO

Watching many other indie music videos it was noticeable

that the music instruments were very important and

shown quite often so for this reason we focused on trying

to do the same, indie bands primarily focus on theinstrumental elements. We used three different

instruments throughout, 2 different guitars and the drums,

these were all shown throughout and made noticeable as

in many other indie/rock videos.


14/20

THE MUSIC VIDEO

Indie and rock bands are often associated with the saying sex drugs

and rock and roll, therefore we chose a song that related to taking

drugs, this reflected the typical genre and also the brand identity, notfor drug taking but the type of music as it linked to the song.

For these areas of the video

we had flashing lights andcamera spins to also reflect

what was going on.


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MUSIC VIDEO

LOCATIONS USED TO REFLECT BRAND IDENTITY

An old scruffy public toilet with caged windows


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MUSIC VIDEO

We wanted to stick to the dark

color schemes that we chose,

we used dark colors to reflect

the mood and style of music,

also to reflect on the song to

make it appropriate. Most

indie videos are dark and

quite gloomy using mainly

black,grey,red,white. They

usually contain some quite

random locations too.

This was used in an old gloomy scruffytoilets for where the drug taking went on,it seemed appropriate too use this as itmakes it look quite scruffy and isappropriate for him being on drugs, thecaging also makes it look quite scruffy.

Dark colored clothes have

been used to make him stand

our from the white on the background and to make the guitar

stand out more.


17/20

ANCILLARY TASKS MAGAZINE ADVERT

We wanted to keep the brand identity running all the waythrough the elements of the coursework tasks, therefor for ourmagazine advert we wanted to ensure it looked professional andreflected the genre and style of out artist. Although indie/rockartists usually stick to low key colors for out magazine article wewanted to incorporate some color (within the instrument) tomake It eye catching for the readers of the magazine.

The use of the photography being done in the studio makes itmore professional and draws full attention to the artist as it ison a white background. The use of the artist with theinstruments highlights not only the vocal qualities of the artist

but the instrumental as well as this, similarly to many otherindie bands.


18/20

ANCILARY TASKS DIGIPAK


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ANCILARY TASKS DIGIPAK

For the digit-pak we wanted to focus on making it appeal to theaudience. The front cover was designed with the eye because that wasthe artists logo, within the dig pack we wanted to focus on the female

gaze making it appeal to both females as well as males for popularity,for this reason we decided to insert some photos of the artist, without

making it totally different to how it would normally look for any otherindie band, we also wanted to include photos of the instruments to

highlight the style of music also, the colors used associate well with

the poster and also the music video and fit well for the bands genreand brand identity.


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SUMMARY

Overall I believe as a group we have been kept continuousness

throughout the digi-pak, magazine poster and the music video. It is

noticeable that each relate to each other and are from our artist. Also

I believe we have worked well to create a good brand identity to fit

the genre we were working within and have made our artist appealing

for our chosen target audience.

presentation - lily !!!

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