Kindle for Kids

Thank you for your time

Product Description

• This product is a kindle for children. It will be able to download fiction books appropriate for their age group, have booklets for English and Maths to help them study, and also activities such as word searches, crosswords etc. to help them learn.

Stylus• The product will come with a stylus-

which is connected by a wire that the audience would be able to use to complete quizzes, highlight words they don't understand and learn the word and click on characters names in their stories to give them a character biography, or depending if the book is a film, then an actor biography as well. Some stories will also end in a quiz about the book, to make sure that they have taken the story/work in.  

Disabilities

• We have also looked at how we could overcome disabilities. For dyslexia, we could have the background different colours, as it is easier for dyslexics to read on certain coloured backgrounds. Another way of overcoming reading difficulties is already on the Kindle- there are audio books available and the screen can be rotated and the text can be made bigger, making it easier to read.

Parental Control• The kindle will ask for your age (on

the Amazon website) to make sure that only age appropriate books can be purchased. The books for this kindle will be free/cheap, which can be bought either from the Amazon website- or by using the wifi on the Kindle. The original Kindle has a parental control section on there, so this will be on the Kindle for Kids. This Kindle can be bough with or without 3G, but both have wifi. (this is offered with all Kindles)

Changeable Skins

• The kindle will have changeable skins-which can be designed by the child online (this would cost extra than a standard skin) which double up as a protector against being smashed, and will be waterproof. A case will also be given so it can strap around the child's shoulder, so it would be harder to lose. The screen will be in colour and be able to hold books with pictures. This kindle will have a back light on it (a button will turn the light on when required).

Target Audience

• The target audience for the product is children between the ages of 4-10. However, it would be targeted at their parents as well, as the parents would be buying the product for them (as children don't usually have that much disposable income!) Children between this age range will want the Kindle to be colourful and fit in with what they like. For example, if they liked a certain cartoon character, there would be a skin that they could buy with this character on it.

Competition

• After looking up 'children's e readers' and 'children's kindles' into Google, we found that Amazon haven't created a kindle for children, though on their discussion boards, customers have said that this would be a good idea for Kindle to make one. We also looked on the Amazon website and looked up 'kindle', and again, there isn't one.

• However, our competition is the GoBook 8, which is an E reader for children. It allows children to read books, watch movies, listen to music and look at photos, which makes it a borderline children's tablet. The GoBook 8 cost around £54.99.

Proposed Price• We have decided on a starting price of £80-£85. This

is because the Kindle's starting prices are around £69 and go up to £159. This would be a good price because it still does everything a normal Kindle does, but has a backlight and the quizzes, word searches, and booklets.

• There is also the opportunity to buy skins that will protect the screen and be different colours and designs. These can be customised by the consumer for an extra charge, so we could make a profit on these.

• Where you can buy this with or without 3G, the one with 3G will also cost extra. When looking at the Kindle Touch, without 3G is £109 but with 3G it costs £169. However, children are less likely to use the 3G all the time, so it would be a question of how much the parent would be willing to pay for that.

Thank you

• Please fill in the questionnaire, all the help you are giving us will help us to develop the product further.