the amazon kindle
DESCRIPTION
Entrepreneurial venture project over The Amazon Kindle.TRANSCRIPT
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Entrepreneurial Venture Project:Amazon Kindle
By: Jill Hankemeier
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Our objective is to
effectively communicate
the rapid success of Amazon’s Kindle by detailing product
overview/features,
distribution, marketability,
competition, and brand
campaign.
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• ‘To light a fire’— intellectual excitement branding• November 2007 release, sold out in 5 hours• Surpassed print book sales in 2010• Shop, download, browse, read, wireless
networking
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Amazon.com—The Beginning• Jeff Bezos, founder in 1994 used garage as warehouse
space• By 1995, Amazon.com sold books across the country• Customers were asked to review books that created the
‘Amazon Community’
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Growth Expansion
• Significant growth in 1997• AMZN share generated $15.7 million in
revenue• CDs, DVDs, small electronics, and household
items• By 1999, Amazon’s netted $1 billion in sales• Reported a $1.4 billion loss in 2001, forcing
Amazon to sign exclusive deals with retailers
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Distribution• High power distribution system (sold 1 million
Kindles in a week during Dec. 2011)
• 80 distribution centers worldwide• Ships to 40+ international countries
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Portability
• It’s just like a book—you can take it anywhere
• Download anywhere using wifi
• Cordless feature separates itself from competition
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E-Book Selection• Amazon has a relationship with the world’s top publishing
agencies• An estimated 12.8 million E-Books sold in 2011• 600,000+ books priced at less than $4.99, 1+ million under $9.99 • Many books are public and free• Under 60 second downloads• 48% of the 12.8 million E-Books sold in March 2011 were
Kindles
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Competition
Barnes and Noble’s Nook release in 2011
Nook was too late in the game and lacked customer appeal
True competitor is Apple’s iPad
Biggest advantage over iPad is a significantly
lower price ($70-$300 vs. $350-$800)
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MarketPrimary
marketed toward women and
children
Big for students, less expensive
than books
Makers feel that cameras and GPS
are not necessary
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Kindle’s Global Market
• Largest E-Book market in US and UK• Born global—since launch, been available internationally• Sold in over 180 countries• Globalization re-entered Amazon’s international presence• Next move is launching Mandarin Kindle in China
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Conclusion• Kindle was 1st in electronic reading
device• Value of price, selection, portability,
and the reputation of Amazon• Tablet industry is risking the future of
Kindle• Kindle spawned an industry, but it may
be choked out by that
‘Your brand is formed primarily, not by what your company says about itself, but what the company does.’ –Jeff Bezos, Kindle
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References:• http://www.fastcompany.com/1781303/real-secret-kindles-success• www.androidauthority.com• http://sphotos-b.xx.fbcdn.net/hphotos-prn1/c95.0.403.403/p403x4
03/72261_491315284251937_372291036_n.jpg
• www.buzzom.com• http://a57.foxnews.com/global.fncstatic.com/static/managed/img/S
citech/660/371/Amazon%20Kindle%20in%20Womans%20Hands%20at%20beach.jpg?ve=1
• http://media.nj.com/jjournal-news/photo/tech0930jpg-18c418c6ae88a9b4.jpg
• http://cdn-static.zdnet.com/i/story/60/01/059197/6306069-500-460.jpg
• http://assets.bizjournals.com/bizjournals/images/iPad-Mini*304.jpg?v=1
• http://pics.cssbakery.com/pics/kindleweb.jpg• http://behance.vo.llnwd.net/profiles16/776435/projects/7446095/e
2aa4ace5a47619268409e6167810ed6.jpg• http://cdn0.sbnation.com/entry_photo_images/5324181/kindlepap
erwhite-high_large_verge_medium_landscape.jpg• http://www.digitaltrends.com/wp-content/uploads/2012/02/reading
-kindle.jpg