The arts of quoting in Deluxe

Nils Carlson

Avery McDonald

Debby Wang

Why use quotations?

Provide vital pieces of evidence and gives a solid and convincing perspective to your writing.

Bolster the arguments and intensify the level of credibility.

Infuse the fresh voices to your narrative. Spice up your writing!

General Principal shift smoothly from the original source

information to your arguments. Find the relevant sources Give a general idea about the quotation;

explain the reasons why you use it. Paraphrase the author’s words Keep your quotations and writing on the

same page.

Quotation Sandwich

Deluxe

How Luxury Lost Its Luster

By : Dana Thomas

General idea & ReasonsIt’s essential to introduce the quotation, generally with its author’s name to give the readers the notice of relevance of quotation.

“It was jolting to view pieces…on the vine,” wrote columnist Karen Heller in the Philadelphia Inquirer in 2006 after visiting Woodbury Outlets in NY.

The quotation above is well- introduced. It gives not only the author’s name, but provides the relevant background of her expertise at fashion industry, which can intensify the argument Dana wrote in her book.

Find relevant source The relevant quotations can help you to enhance your credibility of the argument.

For NY jeweler Fred Leighton, the Via Bellagio shop had its highest sales per square foot. “Bellagio kicked up the caliber of shopping in Las Vegas.”

By selecting the appropriate quotation and inserting it at the particular point. Dana Thomas supports her point with the compelling evidence.

Infuse fresh voices

In 2001, fourteen million people visited Rodeo Drive and it was averaging $1 Million a day in retail sales. “We don’t want to be on Rodeo Drive anymore,” says Mario Grauso, president of the Puig Fashion Group, which includes Nina Ricci, Carolina Herrera, and Paco Rabanne. “That’s not the shopping experience anymore. You don’t want a busload of tourists out front taking pictures.” This quote does a good job providing the context to

understand what was said. Gives a summary prior to the quote so you will

understand the meaning of the quote. Uses says instead of words given in They Say/I Say

Verb Choice for Introducing Quotations and Summaries

In Agreement: Acknowledge

AdmireAgree

Celebrate the fact that

CorroborateDo not deny

EndorseExtolPraise

ReaffirmSupportVerify

Making a Claim:ArgueAssertBelieveClaim

EmphasizeInsist

ObserveRemind us

ReportSuggest

Questioning/Disagreeing:Complain

ComplicateContend

ContradictDeny

Deplore the tendency toQualify

QuestionRefuteReject

RenounceRepudiate

Making Recommendations:AdvocateCall forDemand

EncourageExhortImplorePlead

RecommendUrgeWarn

Verb Choice and Quotations From Deluxe, “The Sweet Smell of Success “By the 1930s, Coco Chanel was earning $4 million a

year and reportedly had assets of $10 million. ‘Under her glossy façade,’ opined a French baker, ‘she is a shrewd, calculating peasant’”(147).

Thomas uses a clever verb, “opined,” that differs from the usual, less descriptive verbs such as “said” or “explained”

The statement’s construction provides a good transition between the separated quote, and the strong verb helps to bring the whole statement together

Relates to the idea of “signal verbs” from They Say/I Say with how the unusual and interesting verb “opined” maintains the emphasis of the statement

Activity

Get into groups of three or four, in your groups, search any of the chapters in Deluxe and pick three quotations that you believe Thomas could have introduced in a different way. Using the verbs for introducing quotations from They Say/ I Say, re-write the quotation in a way that you think would be better.

Thank you